Wool Audience in United Kingdom
Wool has an estimated audience of 8,932,451 people in United Kingdom. 75.4% are female, 24.6% are male, average age 45.3. Top regions: England, South West, South East. Top brand affinities: Do it yourself (DIY), Weddings, Mango, Hobby, Blanket.
The average Wool fan in United Kingdom is 45.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South West, South East. Top brand affinities include Do it yourself (DIY), Weddings, Mango, with strongest over-indexing on Do it yourself (DIY) (2.44× the country average). Demographically, the Wool audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wool fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 45.3 |
| Estimated audience size | 8,932,451 |
Audience persona
The typical Wool fan in United Kingdom is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Do it yourself (DIY).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,699,339 | 0.85× |
| South West | 1,431,779 | 1.95× |
| South East | 1,141,072 | 0.95× |
| Scotland | 986,107 | 1.23× |
| Yorkshire and the Humber | 792,555 | 1.1× |
| East of England | 783,202 | 0.96× |
| Wales | 566,770 | 1.11× |
| West Midlands | 412,800 | 1.08× |
| East Midlands | 412,031 | 0.65× |
| North West | 402,772 | 0.42× |
| North East | 305,723 | 0.88× |
| Northern Ireland | 224,315 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.44× | Home & Garden |
| Weddings | 1.96× | Kids & Family |
| Mango | 4.33× | Shopping |
| Hobby | 1.81× | Home & Garden |
| Blanket | 3.91× | Home & Garden |
| Expensive Taste | 2.55× | Business & Career |
| Purchase discount | 3.66× | Shopping |
| Kitchenware | 2.46× | Home & Garden |
| Weaving | 2.61× | Fashion & Accessoires |
| TUI | 1.66× | Travel & Leisure |
| Distilled beverage | 1.53× | Food & Beverages |
| Skirt | 1.89× | Fashion & Accessoires |
| DeviantArt | 3.1× | Internet & Social Media |
| Home business | 3.29× | Business & Career |
| Home Appliances | 1.59× | Home & Garden |
| Refrigerator | 1.88× | Home & Garden |
| Luxury yacht | 2.48× | Travel & Leisure |
| Local food | 1.78× | Food & Beverages |
| Crossword | 2.05× | Games |
| Knitting | 1.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.74 |
| Sustainability | BALANCE | 1.64 |
| DIY Mentality | THRILL | 1.56 |
| Creativity | OPEN | 1.4 |
| Design Affinity | PREMIUM | 1.38 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
See Wool audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Wool have in United Kingdom?
Wool has an estimated audience of 8,932,451 people in United Kingdom, concentrated in England and South West.
What is the gender split and age of Wool fans?
75.4% of Wool fans are female, 24.6% are male, with an average age of 45.3 years.
Which brands do Wool fans like most?
Wool fans show strongest brand affinity for Do it yourself (DIY) (2.44×), Weddings (1.96×), and Mango (4.33×) over the country average.
Where do Wool fans live in United Kingdom?
Wool fans in United Kingdom are most concentrated in England (reach 6,699,339), South West (reach 1,431,779), and South East (reach 1,141,072). These three regions account for the largest share of the active audience.
What other brands do Wool fans also like?
Beyond Wool itself, the audience over-indexes on Weddings (1.96×), Mango (4.33×), Hobby (1.81×), and Blanket (3.91×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.