A data profile of the people who buy, follow and care about Weaving in United Kingdom — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 6,202,529 people in United Kingdom.
The average Weaving fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Fiber, Wool, Knitting, with strongest over-indexing on Fiber (3.36× the country average).
Demographically, the Weaving audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Weaving fan in United Kingdom is more female, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Fiber.
The key figures that characterise the Weaving profile in United Kingdom.
79.8% are female, 20.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 46.5 |
| Estimated audience size | 6,202,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Weaving audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
Where the Weaving audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.43× | |
| 02 | Yorkshire and the Humber | ~700K | 1.32× | |
| 03 | Northern Ireland | ~200K | 1.10× | |
| 04 | East of England | ~600K | 1.09× | |
| 05 | South East | ~900K | 1.07× | |
| 06 | Scotland | ~600K | 1.00× | |
| 07 | Wales | ~300K | 0.98× | |
| 08 | North East | ~200K | 0.97× | |
| 09 | England | ~4.5M | 0.90× | |
| 10 | South West | ~400K | 0.87× | |
| 11 | East Midlands | ~400K | 0.85× | |
| 12 | North West | ~400K | 0.61× |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting pattern | Fashion & Accessoires | 5.25× | ||
| 02 | Cashmere wool | Fashion & Accessoires | 3.52× | ||
| 03 | Fiber | Health | 3.36× | ||
| 04 | Textile industry | Fashion & Accessoires | 3.05× | ||
| 05 | Wool | Fashion & Accessoires | 2.43× | ||
| 06 | Yarn | Fashion & Accessoires | 2.42× | ||
| 07 | Floor | Home & Garden | 2.39× | ||
| 08 | Frock | Fashion & Accessoires | 2.09× | ||
| 09 | Gown | Fashion & Accessoires | 2.02× | ||
| 10 | Knitting | Home & Garden | 1.93× | ||
| 11 | Blouse | Fashion & Accessoires | 1.89× | ||
| 12 | Skirt | Fashion & Accessoires | 1.87× | ||
| 13 | Color | Home & Garden | 1.76× | ||
| 14 | Cotton | Fashion & Accessoires | 1.76× | ||
| 15 | New Look | Fashion & Accessoires | 1.64× | ||
| 16 | Gender | Politics & Society | 1.62× | ||
| 17 | Genetics | Kids & Family | 1.61× | ||
| 18 | Etsy | Fashion & Accessoires | 1.61× | ||
| 19 | Industrial design | Business & Career | 1.56× | ||
| 20 | Chair | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Creativity | OPEN | 1.37× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.87× |
Weaving has an estimated audience of 6,202,529 people in United Kingdom, concentrated in England and South East.
79.8% of Weaving fans are female, 20.2% are male, with an average age of 46.5 years.
Weaving fans show strongest brand affinity for Fiber (3.36×), Wool (2.43×), and Knitting (1.93×) over the country average.
Weaving fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Weaving itself, the audience over-indexes on Wool (2.43×), Knitting (1.93×), Color (1.76×), and Skirt (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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