A data profile of the people who buy, follow and care about Weaving in Italy — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 3,741,709 people in Italy.
The average Weaving fan in Italy is 46.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
The key figures that characterise the Weaving profile in Italy.
77.6% are female, 22.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 46.5 |
| Estimated audience size | 3,741,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Weaving audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
Where the Weaving audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.43× | |
| 02 | Puglia | ~300K | 1.35× | |
| 03 | Lazio | ~500K | 1.15× | |
| 04 | Sicilia | ~400K | 1.10× | |
| 05 | Calabria | ~100K | 1.10× | |
| 06 | Emilia-Romagna | ~300K | 1.05× | |
| 07 | Tuscany | ~300K | 1.04× | |
| 08 | Basilicata | ~40K | 1.04× | |
| 09 | Lombardy | ~700K | 1.03× | |
| 10 | Abruzzo | ~80K | 1.03× | |
| 11 | Umbria | ~60K | 1.03× | |
| 12 | Aosta Valley | ~10K | 1.01× | |
| 13 | Liguria | ~100K | 0.98× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.98× | |
| 15 | Sardinia | ~100K | 0.97× | |
| 16 | Piedmont | ~300K | 0.94× | |
| 17 | Molise | ~20K | 0.93× | |
| 18 | Marche | ~90K | 0.92× | |
| 19 | Veneto | ~300K | 0.91× | |
| 20 | Trentino-Alto Adige/Südtirol | ~60K | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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