Weaving Audience in United States

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Weaving has an estimated audience of 21,180,260 people in United States. 72.2% are female, 27.8% are male, average age 43.5. Top regions: California, Virginia, Texas. Top brand affinities: Fiber, Wool, Painting, Carpet, Child.

The average Weaving fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Fiber, Wool, Painting, with strongest over-indexing on Fiber (4.22× the country average). Demographically, the Weaving audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Weaving fans

Demographic split for Weaving audience in United States
MetricValue
Female72.2%
Male27.8%
Average age43.5
Estimated audience size21,180,260

Audience persona

The typical Weaving fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Fiber.

Top regions in United States

Top regions ranked by reach for Weaving in United States
RegionReachAffinity
California2,834,5201.22×
Virginia2,466,1134.78×
Texas1,696,2900.93×
Florida1,371,9520.96×
New York1,109,6350.94×
Georgia867,2551.33×
Utah783,3674.13×
North Carolina577,9980.91×
Illinois571,2510.81×
Pennsylvania553,4700.78×
New Jersey478,9640.89×
Michigan466,2160.84×
Ohio439,0570.67×
Washington435,7481.03×
Tennessee385,0040.91×
Massachusetts371,6320.89×
Maryland358,4340.98×
Arizona355,8750.82×
Colorado321,8440.96×
South Carolina305,2050.96×
Indiana285,5170.74×
Missouri266,3110.78×
Oregon238,2230.98×
Alabama228,3590.77×
Minnesota228,3110.75×
Louisiana225,9810.83×
Wisconsin217,1330.68×
Oklahoma215,7150.92×
Kentucky200,4860.76×
Nevada190,2150.93×
Connecticut182,3560.86×
Arkansas159,2210.91×
Kansas153,2530.92×
Mississippi140,8940.81×
Idaho124,7851.17×
Iowa118,4920.68×
New Mexico101,8230.96×
Hawaii96,8221.06×
Nebraska89,2460.84×
New Hampshire62,2480.75×
Rhode Island59,2000.88×
Maine59,1650.78×
West Virginia57,3020.58×
Montana51,8320.88×
Washington, District of Columbia50,4520.79×
Alaska40,1130.89×
South Dakota35,9840.73×
Delaware35,3440.6×
Vermont28,3330.76×
North Dakota28,1240.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weaving audience
BrandAffinityCategory
Fiber4.22×Health
Wool3.31×Fashion & Accessoires
Painting1.96×Arts & Culture
Carpet3.2×Home & Garden
Child1.5×Kids & Family
Old Navy1.95×Fashion & Accessoires
Women's clothing1.8×Fashion & Accessoires
Christmas1.95×Kids & Family
Hobby Lobby1.89×Home & Garden
Kohl's1.82×Shopping
Jewelry1.51×Fashion & Accessoires
Yarn3.41×Fashion & Accessoires
Floor3.72×Home & Garden
Crafts1.56×Home & Garden
Gift1.53×Shopping
Dresses1.84×Fashion & Accessoires
Hobby1.64×Home & Garden
Cotton2.39×Fashion & Accessoires
Pinterest1.55×Internet & Social Media
Furniture1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weaving audience
TraitClusterScore
Design AffinityPREMIUM2.21
SustainabilityBALANCE2.03
DIY MentalityTHRILL1.77
CreativityOPEN1.72
Early Adopter MentalityPOWER1.42
Luxury OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Weaving
CountryShare
United States20.8%
United Kingdom6.1%
India5.9%

See Weaving audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Weaving have in United States?

Weaving has an estimated audience of 21,180,260 people in United States, concentrated in California and Virginia.

What is the gender split and age of Weaving fans?

72.2% of Weaving fans are female, 27.8% are male, with an average age of 43.5 years.

Which brands do Weaving fans like most?

Weaving fans show strongest brand affinity for Fiber (4.22×), Wool (3.31×), and Painting (1.96×) over the country average.

Where do Weaving fans live in United States?

Weaving fans in United States are most concentrated in California (reach 2,834,520), Virginia (reach 2,466,113), and Texas (reach 1,696,290). These three regions account for the largest share of the active audience.

What other brands do Weaving fans also like?

Beyond Weaving itself, the audience over-indexes on Wool (3.31×), Painting (1.96×), Carpet (3.2×), and Child (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.