Rascasse Audience Intelligence

Weaving Audience in United States

A data profile of the people who buy, follow and care about Weaving in United States — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 21,180,260 people in United States.

#1049among Topic in United States#75in Fashion & Accessoires

The average Weaving fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Fiber, Wool, Painting, with strongest over-indexing on Fiber (4.22× the country average).

Demographically, the Weaving audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weaving fan in United States is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Fiber.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weaving profile in United States.

Audience size
21.2M
in United States
Gender
72.2%♀
27.8% male
Age
43.5
average years
Country rank
#1527
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weaving fans

72.2% are female, 27.8% are male, average age 43.5.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Weaving audience in United States
MetricValue
Female72.2%
Male27.8%
Average age43.5
Estimated audience size21,180,260
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Weaving audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Weaving audience comes from United States.

Worldwide audience distribution share by country for Weaving
CountryShare
United States20.8%
United Kingdom6.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weaving audience in United States is strongest.

Fig. 05

Top regions by affinity

Weaving fans by region: top regions in United States
#RegionReachAffinity×
01Utah~800K4.15×
02Virginia~2M3.67×
03Arkansas~200K1.23×
04Idaho~100K1.23×
05Georgia~800K1.17×
06Alaska~50K1.16×
07California~2.5M1.12×
08Hawaii~100K1.12×
09Texas~2M1.09×
10Washington~400K1.04×
11Kansas~200K1.04×
12New Mexico~100K1.03×
13Montana~60K1.03×
14Oklahoma~200K1.02×
15Oregon~200K0.99×
16Maryland~400K0.98×
17Wyoming~30K0.98×
18Nevada~200K0.97×
19Rhode Island~70K0.97×
20Nebraska~100K0.96×
21South Dakota~50K0.96×
22North Carolina~600K0.95×
23Colorado~300K0.95×
24South Carolina~300K0.95×
25Arizona~400K0.93×
26Massachusetts~400K0.92×
27Florida~1.5M0.91×
28New Jersey~500K0.91×
29New Hampshire~80K0.91×
30North Dakota~40K0.90×
31Connecticut~200K0.89×
32Tennessee~400K0.87×
33Louisiana~200K0.86×
34Mississippi~100K0.86×
35New York~1M0.85×
36Michigan~500K0.84×
37Maine~60K0.83×
38Alabama~200K0.82×
39Illinois~600K0.81×
40Missouri~300K0.78×
41Kentucky~200K0.78×
42Pennsylvania~600K0.77×
43Indiana~300K0.77×
44Minnesota~200K0.77×
45Iowa~100K0.74×
46West Virginia~70K0.74×
47Washington, District of Columbia~50K0.73×
48Delaware~40K0.71×
49Wisconsin~200K0.69×
50Ohio~400K0.67×
Fig. 06

Affinity by region

Affinity by region — Weaving, United States
0.67×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weaving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weaving audience
#·InterestCategoryAffinity×
01FiberHealth4.22×
02FloorHome & Garden3.72×
03YarnFashion & Accessoires3.41×
04WoolFashion & Accessoires3.31×
05CarpetHome & Garden3.20×
06CottonFashion & Accessoires2.39×
07PaintingArts & Culture1.96×
08Old NavyFashion & Accessoires1.95×
09ChristmasKids & Family1.95×
10Hobby LobbyHome & Garden1.89×
11DressesFashion & Accessoires1.84×
12Kohl'sShopping1.82×
13Women's clothingFashion & Accessoires1.80×
14HobbyHome & Garden1.64×
15CraftsHome & Garden1.56×
16PinterestInternet & Social Media1.55×
17GiftShopping1.53×
18FurnitureHome & Garden1.52×
19JewelryFashion & Accessoires1.51×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weaving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weaving audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.89×
Design AffinityPREMIUM1.59×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weaving audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.02×
Urban LifestyleOPEN1.07×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weaving have in United States?

Weaving has an estimated audience of 21,180,260 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weaving fans?

72.2% of Weaving fans are female, 27.8% are male, with an average age of 43.5 years.

03

Which brands do Weaving fans like most?

Weaving fans show strongest brand affinity for Fiber (4.22×), Wool (3.31×), and Painting (1.96×) over the country average.

04

Where do Weaving fans live in United States?

Weaving fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Virginia (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Weaving fans also like?

Beyond Weaving itself, the audience over-indexes on Wool (3.31×), Painting (1.96×), Carpet (3.2×), and Old Navy (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Weaving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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