Cotton Audience in United States

Cotton logo

Cotton has an estimated audience of 36,505,477 people in United States. 70.6% are female, 29.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, JDSU, UK garage, Staycation, Noodle (Gorillaz).

The average Cotton fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, JDSU, UK garage, with strongest over-indexing on Mothercare (3.06× the country average). Demographically, the Cotton audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cotton fans

Demographic split for Cotton audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.1
Estimated audience size36,505,477

Audience persona

The typical Cotton fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Cotton in United States
RegionReachAffinity
California4,822,7831.2×
Texas4,647,6731.48×
Florida2,461,0131×
New York2,118,9471.04×
Louisiana1,489,6953.16×
Georgia1,425,3351.27×
Pennsylvania1,241,1521.01×
North Carolina1,100,7691×
Alabama1,048,0672.06×
Virginia986,9091.11×
Illinois976,2310.8×
New Jersey913,1670.98×
Ohio876,1240.78×
Tennessee798,7761.09×
Michigan726,0500.76×
Washington713,5820.97×
Arizona682,3620.92×
Massachusetts670,7550.93×
South Carolina584,6271.06×
Maryland564,2060.9×
Indiana526,0310.79×
Minnesota512,1360.98×
Missouri479,7020.82×
New Hampshire429,8102.99×
Colorado426,1720.74×
Oregon380,6640.91×
Mississippi374,7061.25×
Wisconsin357,9130.65×
Kentucky356,4790.78×
Utah349,7701.07×
Oklahoma346,9860.86×
Arkansas312,6911.04×
Connecticut306,6490.84×
Nevada285,6520.81×
Kansas275,8200.96×
Iowa217,6580.72×
New Mexico192,3431.05×
Idaho169,3150.92×
Nebraska150,5300.82×
Hawaii133,3660.85×
West Virginia118,4810.7×
Washington, District of Columbia110,3231.01×
Maine90,3740.69×
Rhode Island84,4570.73×
Delaware77,1620.77×
Montana64,3600.64×
North Dakota52,4410.7×
South Dakota51,5570.61×
Alaska47,0800.6×
Vermont42,7930.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cotton audience
BrandAffinityCategory
Mothercare3.06×Kids & Family
JDSU2.06×Business & Career
UK garage3.38×Music & Radio
Staycation1.99×Home & Garden
Noodle (Gorillaz)2.14×Music & Radio
Jesse Plemons1.86×Movies & TV
Nebraska Cornhuskers football1.86×Sports
Charlamagne Tha God4.29×Movies & TV
Urban horticulture1.56×Home & Garden
MK1.77×Music & Radio
Jeep Wagoneer2.41×Cars & Mobility
Cam Ward1.57×Sports
Highland games3.49×Sports
Janitor2.49×Home & Garden
Home staging2.01×Home & Garden
Vicky Kaushal5.41×Movies & TV
Cachorro1.98×Pets & Animals
Women's empowerment1.5×Politics & Society
Jaws1.91×Movies & TV
Hayward, California3.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cotton audience
TraitClusterScore
Design AffinityPREMIUM1.68
IndulgenceJOY1.62
Price SensitivityPREMIUM1.58
SustainabilityBALANCE1.49
Pet OwnershipJOY1.46
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Cotton
CountryShare
United States24.2%
India9.3%
United Kingdom6.3%

See Cotton audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cotton have in United States?

Cotton has an estimated audience of 36,505,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Cotton fans?

70.6% of Cotton fans are female, 29.4% are male, with an average age of 42.1 years.

Which brands do Cotton fans like most?

Cotton fans show strongest brand affinity for Mothercare (3.06×), JDSU (2.06×), and UK garage (3.38×) over the country average.

Where do Cotton fans live in United States?

Cotton fans in United States are most concentrated in California (reach 4,822,783), Texas (reach 4,647,673), and Florida (reach 2,461,013). These three regions account for the largest share of the active audience.

What other brands do Cotton fans also like?

Beyond Cotton itself, the audience over-indexes on JDSU (2.06×), UK garage (3.38×), Staycation (1.99×), and Noodle (Gorillaz) (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.