Rascasse Audience Intelligence

Cotton Audience in United States

A data profile of the people who buy, follow and care about Cotton in United States — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 36,505,477 people in United States.

#475among Topic in United States#25in Fashion & Accessoires

The average Cotton fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include IKEA, Planet Fitness, Pinterest, with strongest over-indexing on IKEA (2.34× the country average).

Demographically, the Cotton audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cotton fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for IKEA.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cotton profile in United States.

Audience size
36.5M
in United States
Gender
70.6%♀
29.4% male
Age
42.1
average years
Country rank
#666
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cotton fans

70.6% are female, 29.4% are male, average age 42.1.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Cotton audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.1
Estimated audience size36,505,477
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Cotton audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Cotton audience comes from United States.

Worldwide audience distribution share by country for Cotton
CountryShare
United States24.2%
India9.3%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cotton audience in United States is strongest.

Fig. 05

Top regions by affinity

Cotton fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M3.04×
02New Hampshire~400K2.46×
03Alabama~1M1.91×
04Texas~5M1.53×
05Georgia~1.5M1.50×
06Mississippi~400K1.23×
07California~4.5M1.17×
08Minnesota~600K1.16×
09South Carolina~600K1.15×
10Arkansas~300K1.12×
11Utah~400K1.10×
12Virginia~900K1.06×
13North Carolina~1M1.04×
14Kansas~300K1.02×
15Tennessee~700K1.01×
16Pennsylvania~1M1.00×
17Idaho~200K0.99×
18New Mexico~200K0.98×
19New Jersey~900K0.96×
20Nebraska~200K0.95×
21New York~2M0.94×
22Arizona~700K0.92×
23Washington~700K0.90×
24Oklahoma~400K0.90×
25Hawaii~100K0.90×
26Washington, District of Columbia~100K0.89×
27Delaware~90K0.89×
28Oregon~400K0.88×
29Florida~2M0.87×
30Maryland~500K0.87×
31Kentucky~400K0.87×
32Massachusetts~600K0.86×
33Indiana~600K0.85×
34Missouri~500K0.84×
35South Dakota~70K0.84×
36North Dakota~60K0.84×
37Connecticut~300K0.83×
38Alaska~60K0.81×
39Iowa~200K0.80×
40Illinois~1M0.79×
41Nevada~300K0.79×
42Ohio~900K0.78×
43Vermont~50K0.77×
44West Virginia~100K0.76×
45Maine~100K0.76×
46Montana~80K0.76×
47Michigan~700K0.75×
48Rhode Island~90K0.75×
49Colorado~400K0.72×
50Wisconsin~400K0.72×
Fig. 06

Affinity by region

Affinity by region — Cotton, United States
0.72×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cotton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cotton audience
#·InterestCategoryAffinity×
01Bed frameHome & Garden3.22×
02Diaper bagKids & Family3.02×
03Discount storesShopping2.38×
04IKEAHome & Garden2.34×
05TrousersFashion & Accessoires2.17×
06SkirtFashion & Accessoires2.13×
07FedExBusiness & Career2.12×
08Planet FitnessSports2.01×
09NordstromShopping1.87×
10Nordstrom rackFashion & Accessoires1.84×
11Men's clothingFashion & Accessoires1.78×
12Shopping mallsShopping1.78×
13Mortgage loansBusiness & Career1.75×
14HandbagsFashion & Accessoires1.73×
15PinterestInternet & Social Media1.68×
16Home AppliancesHome & Garden1.68×
17AirbnbTravel & Leisure1.63×
18FragrancesBeauty & Wellness1.63×
19FurnitureHome & Garden1.60×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cotton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cotton audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Price SensitivityPREMIUM1.84×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cotton audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Social Media UsageJOY0.99×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cotton have in United States?

Cotton has an estimated audience of 36,505,477 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cotton fans?

70.6% of Cotton fans are female, 29.4% are male, with an average age of 42.1 years.

03

Which brands do Cotton fans like most?

Cotton fans show strongest brand affinity for IKEA (2.34×), Planet Fitness (2.01×), and Pinterest (1.68×) over the country average.

04

Where do Cotton fans live in United States?

Cotton fans in United States are most concentrated in Texas (reach ~5M), California (reach ~4.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cotton fans also like?

Beyond Cotton itself, the audience over-indexes on Planet Fitness (2.01×), Pinterest (1.68×), Furniture (1.6×), and Trousers (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cotton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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