A data profile of the people who buy, follow and care about Cotton in Italy — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 6,785,036 people in Italy.
Cotton has an estimated audience of 6,785,036 people in Italy. 73.0% are female, 27.0% are male, average age 45.2. Top brand affinities: Master of Business Administration, Innovation, Sewing machine, Sewing, Do it yourself (DIY).
Top brand affinities include Master of Business Administration, Innovation, Sewing machine, with strongest over-indexing on Master of Business Administration (4.61× the country average).
Demographically, the Cotton audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Cotton fan in Italy is more female, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Cotton profile in Italy.
73.0% are female, 27.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 45.2 |
| Estimated audience size | 6,785,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Cotton audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 4.92× | ||
| 02 | Master of Business Administration | Business & Career | 4.61× | ||
| 03 | Business school | Business & Career | 3.81× | ||
| 04 | Futon | Home & Garden | 3.73× | ||
| 05 | Microwave oven | Home & Garden | 3.42× | ||
| 06 | Career development | Business & Career | 3.41× | ||
| 07 | Sewing machine | Home & Garden | 3.32× | ||
| 08 | Innovation | Business & Career | 2.58× | ||
| 09 | Sewing | Home & Garden | 2.49× | ||
| 10 | Wikipedia | Internet & Social Media | 2.07× | ||
| 11 | Subscription business model | Shopping | 1.95× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.77× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.75× | ||
| 14 | Knitting | Home & Garden | 1.74× | ||
| 15 | Volunteering | Politics & Society | 1.67× | ||
| 16 | Genetics | Kids & Family | 1.66× | ||
| 17 | Coop | Food & Beverages | 1.62× | ||
| 18 | UniCredit | Business & Career | 1.59× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Deal of the day | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.79× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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