A data profile of the people who buy, follow and care about Sewing in Italy — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 7,478,163 people in Italy.
The average Sewing fan in Italy is 44.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Veneto.
Top brand affinities include Sewing machine, Knitting needle, Pattern (sewing), with strongest over-indexing on Sewing machine (10.28× the country average).
Demographically, the Sewing audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sewing fan in Italy is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
The key figures that characterise the Sewing profile in Italy.
77.3% are female, 22.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 44.9 |
| Estimated audience size | 7,478,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sewing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Where the Sewing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1M | 1.84× | |
| 02 | Veneto | ~900K | 1.53× | |
| 03 | Piedmont | ~800K | 1.45× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.38× | |
| 05 | Lombardy | ~1.5M | 1.19× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.12× | |
| 07 | Tuscany | ~500K | 0.99× | |
| 08 | Abruzzo | ~200K | 0.98× | |
| 09 | Aosta Valley | ~20K | 0.98× | |
| 10 | Molise | ~30K | 0.96× | |
| 11 | Campania | ~800K | 0.95× | |
| 12 | Basilicata | ~60K | 0.92× | |
| 13 | Puglia | ~500K | 0.90× | |
| 14 | Umbria | ~100K | 0.90× | |
| 15 | Sicilia | ~600K | 0.89× | |
| 16 | Marche | ~200K | 0.89× | |
| 17 | Liguria | ~200K | 0.88× | |
| 18 | Calabria | ~200K | 0.84× | |
| 19 | Lazio | ~800K | 0.83× | |
| 20 | Sardinia | ~200K | 0.83× |
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 13.66× | ||
| 02 | Knitting needle | Fashion & Accessoires | 12.84× | ||
| 03 | Knitting pattern | Fashion & Accessoires | 12.07× | ||
| 04 | Quilting | Home & Garden | 10.95× | ||
| 05 | Sewing needle | Home & Garden | 10.94× | ||
| 06 | Pattern (sewing) | Home & Garden | 10.58× | ||
| 07 | Sewing machine | Home & Garden | 10.28× | ||
| 08 | Quilt | Home & Garden | 9.87× | ||
| 09 | Textile arts | Arts & Culture | 8.16× | ||
| 10 | Yarn | Fashion & Accessoires | 7.68× | ||
| 11 | Tailor | Fashion & Accessoires | 7.53× | ||
| 12 | Crochet | Home & Garden | 6.99× | ||
| 13 | Weaving | Fashion & Accessoires | 6.88× | ||
| 14 | Cross-stitch | Home & Garden | 6.65× | ||
| 15 | Knitting | Home & Garden | 6.06× | ||
| 16 | Tablecloth | Home & Garden | 5.03× | ||
| 17 | Embroidery | Home & Garden | 4.76× | ||
| 18 | Textile industry | Fashion & Accessoires | 4.64× | ||
| 19 | Fiber | Health | 3.74× | ||
| 20 | Arts and music | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.47× | |
| Tradition | CONSERVATISM | 1.34× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.65× |
Sewing has an estimated audience of 7,478,163 people in Italy, concentrated in Lombardy and Emilia-Romagna.
77.3% of Sewing fans are female, 22.7% are male, with an average age of 44.9 years.
Sewing fans show strongest brand affinity for Sewing machine (10.28×), Knitting needle (12.84×), and Pattern (sewing) (10.58×) over the country average.
Sewing fans in Italy are most concentrated in Lombardy (reach ~1.5M), Emilia-Romagna (reach ~1M), and Veneto (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sewing itself, the audience over-indexes on Knitting needle (12.84×), Pattern (sewing) (10.58×), Yarn (7.68×), and Crochet (6.99×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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