Sewing Audience in Germany
Sewing has an estimated audience of 7,067,061 people in Germany. 72.0% are female, 28.0% are male, average age 39.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Sewing machine, Pattern (sewing), Crochet, Yarn, Knitting.
The average Sewing fan in Germany is 39.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Sewing machine, Pattern (sewing), Crochet, with strongest over-indexing on Sewing machine (9.79× the country average). Demographically, the Sewing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sewing fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 39.8 |
| Estimated audience size | 7,067,061 |
Audience persona
The typical Sewing fan in Germany is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,695,446 | 2.8× |
| Nordrhein-Westfalen | 1,653,980 | 1.07× |
| Bayern | 1,377,214 | 1.21× |
| Hessen | 699,291 | 1.3× |
| Niedersachsen | 657,593 | 0.96× |
| Rheinland-Pfalz | 439,585 | 1.24× |
| Sachsen | 294,474 | 0.85× |
| Berlin | 262,214 | 0.83× |
| Schleswig-Holstein | 194,735 | 0.77× |
| Sachsen-Anhalt | 149,483 | 0.82× |
| Thüringen | 135,829 | 0.75× |
| Brandenburg | 128,970 | 0.59× |
| Hamburg | 106,229 | 0.67× |
| Saarland | 88,535 | 1.02× |
| Mecklenburg-Vorpommern | 57,254 | 0.42× |
| Bremen | 42,851 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing machine | 9.79× | Home & Garden |
| Pattern (sewing) | 10.11× | Home & Garden |
| Crochet | 7.11× | Home & Garden |
| Yarn | 6.65× | Fashion & Accessoires |
| Knitting | 5.39× | Home & Garden |
| Cross-stitch | 8.49× | Home & Garden |
| Knitting needle | 7.92× | Fashion & Accessoires |
| Embroidery | 6.19× | Home & Garden |
| Textile industry | 7.68× | Fashion & Accessoires |
| Textile arts | 7.78× | Arts & Culture |
| Weaving | 5.8× | Fashion & Accessoires |
| Wool | 4.08× | Fashion & Accessoires |
| Quilting | 7.08× | Home & Garden |
| Handicraft | 2.31× | Home & Garden |
| Sewing needle | 9.71× | Home & Garden |
| Knitting pattern | 7.97× | Fashion & Accessoires |
| Quilt | 6.91× | Home & Garden |
| Fiber | 4.67× | Health |
| Needlework | 7.12× | Home & Garden |
| Ravelry | 6.62× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.38 |
| DIY Mentality | THRILL | 2.06 |
| Design Affinity | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
See Sewing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sewing have in Germany?
Sewing has an estimated audience of 7,067,061 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Sewing fans?
72.0% of Sewing fans are female, 28.0% are male, with an average age of 39.8 years.
Which brands do Sewing fans like most?
Sewing fans show strongest brand affinity for Sewing machine (9.79×), Pattern (sewing) (10.11×), and Crochet (7.11×) over the country average.
Where do Sewing fans live in Germany?
Sewing fans in Germany are most concentrated in Baden-Württemberg (reach 2,695,446), Nordrhein-Westfalen (reach 1,653,980), and Bayern (reach 1,377,214). These three regions account for the largest share of the active audience.
What other brands do Sewing fans also like?
Beyond Sewing itself, the audience over-indexes on Pattern (sewing) (10.11×), Crochet (7.11×), Yarn (6.65×), and Knitting (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.