Sewing Audience in Germany
A data profile of the people who buy, follow and care about Sewing in Germany — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 7,067,061 people in Germany.
The average Sewing fan in Germany is 39.8 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Sewing machine, Pattern (sewing), Crochet, with strongest over-indexing on Sewing machine (9.79× the country average).
Demographically, the Sewing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sewing fan in Germany is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
At a glance
The key figures that characterise the Sewing profile in Germany.
Search interest · 12-month trend
Demographics of Sewing fans
72.0% are female, 28.0% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 39.8 |
| Estimated audience size | 7,067,061 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sewing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Geography
Where the Sewing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~2.5M | 2.47× | |
| 02 | Schleswig-Holstein | ~400K | 1.61× | |
| 03 | Hessen | ~700K | 1.23× | |
| 04 | Rheinland-Pfalz | ~400K | 1.19× | |
| 05 | Bayern | ~1.5M | 1.11× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 1.03× | |
| 07 | Saarland | ~90K | 1.00× | |
| 08 | Niedersachsen | ~600K | 0.93× | |
| 09 | Sachsen-Anhalt | ~200K | 0.92× | |
| 10 | Bremen | ~50K | 0.89× | |
| 11 | Hamburg | ~100K | 0.86× | |
| 12 | Thüringen | ~200K | 0.85× | |
| 13 | Berlin | ~300K | 0.84× | |
| 14 | Sachsen | ~300K | 0.83× | |
| 15 | Brandenburg | ~100K | 0.66× | |
| 16 | Mecklenburg-Vorpommern | ~80K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 10.11× | ||
| 02 | Sewing machine | Home & Garden | 9.79× | ||
| 03 | Sewing needle | Home & Garden | 9.71× | ||
| 04 | Cross-stitch | Home & Garden | 8.49× | ||
| 05 | Knitting pattern | Fashion & Accessoires | 7.97× | ||
| 06 | Knitting needle | Fashion & Accessoires | 7.92× | ||
| 07 | Textile arts | Arts & Culture | 7.78× | ||
| 08 | Textile industry | Fashion & Accessoires | 7.68× | ||
| 09 | Needlework | Home & Garden | 7.12× | ||
| 10 | Crochet | Home & Garden | 7.11× | ||
| 11 | Quilting | Home & Garden | 7.08× | ||
| 12 | Quilt | Home & Garden | 6.91× | ||
| 13 | Yarn | Fashion & Accessoires | 6.65× | ||
| 14 | Ravelry | Internet & Social Media | 6.62× | ||
| 15 | Embroidery | Home & Garden | 6.19× | ||
| 16 | Weaving | Fashion & Accessoires | 5.80× | ||
| 17 | Knitting | Home & Garden | 5.39× | ||
| 18 | Fiber | Health | 4.67× | ||
| 19 | Wool | Fashion & Accessoires | 4.08× | ||
| 20 | Handicraft | Home & Garden | 2.31× |
Personality of the Sewing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.35× | |
| Design Affinity | PREMIUM | 1.39× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.81× |
Frequently asked questions
How many fans does Sewing have in Germany?
Sewing has an estimated audience of 7,067,061 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Sewing fans?
72.0% of Sewing fans are female, 28.0% are male, with an average age of 39.8 years.
Which brands do Sewing fans like most?
Sewing fans show strongest brand affinity for Sewing machine (9.79×), Pattern (sewing) (10.11×), and Crochet (7.11×) over the country average.
Where do Sewing fans live in Germany?
Sewing fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Sewing fans also like?
Beyond Sewing itself, the audience over-indexes on Pattern (sewing) (10.11×), Crochet (7.11×), Yarn (6.65×), and Knitting (5.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sewing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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