Wool Audience in Germany
Wool has an estimated audience of 5,276,497 people in Germany. 73.2% are female, 26.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Preacher (comics), Solo climbing, Enzkreis.
The average Wool fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Preacher (comics), with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Wool audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wool fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 39.9 |
| Estimated audience size | 5,276,497 |
Audience persona
The typical Wool fan in Germany is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,185,730 | 1.03× |
| Bayern | 955,343 | 1.13× |
| Baden-Württemberg | 679,430 | 0.94× |
| Hessen | 605,690 | 1.51× |
| Berlin | 507,215 | 2.15× |
| Niedersachsen | 474,198 | 0.93× |
| Rheinland-Pfalz | 214,763 | 0.81× |
| Sachsen | 206,787 | 0.8× |
| Schleswig-Holstein | 161,322 | 0.85× |
| Hamburg | 159,730 | 1.34× |
| Brandenburg | 129,609 | 0.79× |
| Sachsen-Anhalt | 91,999 | 0.67× |
| Thüringen | 83,361 | 0.62× |
| Mecklenburg-Vorpommern | 59,876 | 0.59× |
| Bremen | 50,519 | 1.12× |
| Saarland | 46,653 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Gil Ofarim | 2.07× | Music & Radio |
| Preacher (comics) | 5.45× | Literature |
| Solo climbing | 2.56× | Sports |
| Enzkreis | 5.84× | Travel & Leisure |
| Icon (magazine) | 1.54× | Arts & Culture |
| Durban University of Technology | 2.8× | Business & Career |
| Ireen Sheer | 1.53× | Music & Radio |
| Women's empowerment | 1.94× | Politics & Society |
| Euphonium | 5.62× | Music & Radio |
| Cachorro | 1.8× | Pets & Animals |
| Google Home | 2.91× | Technology & Electronics |
| Annie Ernaux | 5.1× | Literature |
| Video izle | 1.55× | |
| Homesteading | 2.88× | Home & Garden |
| Jaguar F-Pace | 2.87× | Cars & Mobility |
| Huck (magazine) | 4.17× | Internet & Social Media |
| The Hunt (2012 film) | 1.89× | Movies & TV |
| Janitor | 2.58× | Home & Garden |
| San Gil | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.36 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.57 |
| Sustainability | BALANCE | 1.53 |
| Indulgence | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
See Wool audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wool have in Germany?
Wool has an estimated audience of 5,276,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wool fans?
73.2% of Wool fans are female, 26.8% are male, with an average age of 39.9 years.
Which brands do Wool fans like most?
Wool fans show strongest brand affinity for Rossmann (1.61×), Gil Ofarim (2.07×), and Preacher (comics) (5.45×) over the country average.
Where do Wool fans live in Germany?
Wool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,185,730), Bayern (reach 955,343), and Baden-Württemberg (reach 679,430). These three regions account for the largest share of the active audience.
What other brands do Wool fans also like?
Beyond Wool itself, the audience over-indexes on Gil Ofarim (2.07×), Preacher (comics) (5.45×), Solo climbing (2.56×), and Enzkreis (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.