Etsy Audience in Germany
Etsy has an estimated audience of 7,393,266 people in Germany. 71.5% are female, 28.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DIY & Craft Ideas, Handmade Crafts, Gift shop, Handmade, Unique Gifts.
The average Etsy fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DIY & Craft Ideas, Handmade Crafts, Gift shop, with strongest over-indexing on DIY & Craft Ideas (9.44× the country average). Demographically, the Etsy audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion
Demographics of Etsy fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 37.1 |
| Estimated audience size | 7,393,266 |
Audience persona
The typical Etsy fan in Germany is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for DIY & Craft Ideas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,685,223 | 1.04× |
| Bayern | 1,308,103 | 1.1× |
| Baden-Württemberg | 1,086,936 | 1.08× |
| Niedersachsen | 813,744 | 1.13× |
| Hessen | 519,324 | 0.92× |
| Rheinland-Pfalz | 415,130 | 1.12× |
| Sachsen | 380,925 | 1.05× |
| Schleswig-Holstein | 277,851 | 1.05× |
| Berlin | 266,062 | 0.8× |
| Brandenburg | 238,077 | 1.04× |
| Thüringen | 209,008 | 1.11× |
| Sachsen-Anhalt | 186,391 | 0.97× |
| Mecklenburg-Vorpommern | 144,299 | 1.02× |
| Hamburg | 137,336 | 0.82× |
| Saarland | 89,082 | 0.98× |
| Bremen | 47,809 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DIY & Craft Ideas | 9.44× | Home & Garden |
| Handmade Crafts | 8.18× | Kids & Family |
| Gift shop | 5.93× | Home & Garden |
| Handmade | 4.93× | Home & Garden |
| Unique Gifts | 5.13× | Shopping |
| Pattern (sewing) | 5.37× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Decoration | 4.19× | Home & Garden |
| Sports | 1.74× | Sports |
| Food and drink | 1.52× | Food & Beverages |
| Pomeranian (dog) | 4.03× | Pets & Animals |
| Landscape design | 3.9× | Business & Career |
| Diy Craft Projects | 8.62× | Home & Garden |
| Infant clothing | 3.83× | Kids & Family |
| Kitten | 3.13× | Pets & Animals |
| Yarn | 3.9× | Fashion & Accessoires |
| Quilting | 7.07× | Home & Garden |
| Flower bouquet | 3.56× | Home & Garden |
| Handicraft | 2.28× | Home & Garden |
| Handmade Gifts | 5.8× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2 |
| DIY Mentality | THRILL | 1.93 |
| Design Affinity | PREMIUM | 1.78 |
| Creativity | OPEN | 1.65 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 8.8% |
| Germany | 7.2% |
See Etsy audiences in other countries
More Vintage fashion audiences in Germany
- Vinted (3,571,090)
- Sellpy (3,319,517)
- Mädchenflohmarkt (1,192,576)
- Vestiaire Collective (465,203)
- Makerist (311,582)
Frequently asked questions
How many fans does Etsy have in Germany?
Etsy has an estimated audience of 7,393,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Etsy fans?
71.5% of Etsy fans are female, 28.5% are male, with an average age of 37.1 years.
Which brands do Etsy fans like most?
Etsy fans show strongest brand affinity for DIY & Craft Ideas (9.44×), Handmade Crafts (8.18×), and Gift shop (5.93×) over the country average.
Where do Etsy fans live in Germany?
Etsy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,685,223), Bayern (reach 1,308,103), and Baden-Württemberg (reach 1,086,936). These three regions account for the largest share of the active audience.
What other brands do Etsy fans also like?
Beyond Etsy itself, the audience over-indexes on Handmade Crafts (8.18×), Gift shop (5.93×), Handmade (4.93×), and Unique Gifts (5.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.