Rascasse Audience Intelligence

Etsy Audience in Germany

A data profile of the people who buy, follow and care about Etsy in Germany — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 7,418,534 people in Germany.

#1among Vintage fashion in Germany#25among Website / Newspaper / Magazine in Germany#24in Fashion & Accessoires

The average Etsy fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DIY & Craft Ideas, Handmade Crafts, Gift shop, with strongest over-indexing on DIY & Craft Ideas (9.44× the country average).

Demographically, the Etsy audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Etsy fan in Germany is more female, around 37.1 years old, with strong Individualism tendencies and a notable affinity for DIY & Craft Ideas.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etsy profile in Germany.

Audience size
7.4M
in Germany
Gender
71.5%♀
28.5% male
Age
37.1
average years
Country rank
#581
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Etsy

71.5% are female, 28.5% are male, average age 37.1.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Etsy audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age37.1
Estimated audience size7,418,534
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Etsy audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Etsy audience comes from Germany.

Worldwide audience distribution share by country for Etsy
CountryShare
United States43.9%
United Kingdom8.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etsy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Etsy fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.14×
02Niedersachsen~800K1.12×
03Rheinland-Pfalz~400K1.11×
04Bayern~1.5M1.09×
05Schleswig-Holstein~300K1.05×
06Mecklenburg-Vorpommern~100K1.05×
07Baden-Württemberg~1M1.04×
08Sachsen~400K1.04×
09Brandenburg~200K1.04×
10Nordrhein-Westfalen~1.5M1.02×
11Saarland~90K1.02×
12Sachsen-Anhalt~200K1.01×
13Hessen~500K0.91×
14Hamburg~100K0.80×
15Bremen~50K0.79×
16Berlin~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Etsy, Germany
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etsy audience
#·InterestCategoryAffinity×
01DIY & Craft IdeasHome & Garden9.44×
02Diy Craft ProjectsHome & Garden8.62×
03Handmade CraftsKids & Family8.18×
04QuiltingHome & Garden7.07×
05Gift shopHome & Garden5.93×
06Handmade GiftsKids & Family5.80×
07Pattern (sewing)Home & Garden5.37×
08Unique GiftsShopping5.13×
09HandmadeHome & Garden4.93×
10DecorationHome & Garden4.19×
11Pomeranian (dog)Pets & Animals4.03×
12Landscape designBusiness & Career3.90×
13YarnFashion & Accessoires3.90×
14Infant clothingKids & Family3.83×
15Flower bouquetHome & Garden3.56×
16KittenPets & Animals3.13×
17HandicraftHome & Garden2.28×
18Arts and musicArts & Culture1.74×
19SportsSports1.74×
20Food and drinkFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etsy audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.17×
Design AffinityPREMIUM2.01×
CreativityOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etsy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
PatriotismCONSERVATISM0.62×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Etsy have in Germany?

Etsy has an estimated audience of 7,418,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Etsy fans?

71.5% of Etsy fans are female, 28.5% are male, with an average age of 37.1 years.

03

Which brands do Etsy fans like most?

Etsy fans show strongest brand affinity for DIY & Craft Ideas (9.44×), Handmade Crafts (8.18×), and Gift shop (5.93×) over the country average.

04

Where do Etsy fans live in Germany?

Etsy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Etsy fans also like?

Beyond Etsy itself, the audience over-indexes on Handmade Crafts (8.18×), Gift shop (5.93×), Handmade (4.93×), and Unique Gifts (5.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in Germany

See Etsy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →