Decoration Audience in Germany
Decoration has an estimated audience of 6,041,674 people in Germany. 64.7% are female, 35.3% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Decoration fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Home & Garden · Type: Topic
Demographics of Decoration fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 37.0 |
| Estimated audience size | 6,041,674 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,369,280 | 1.04× |
| Bayern | 1,005,192 | 1.04× |
| Baden-Württemberg | 896,643 | 1.09× |
| Hessen | 802,532 | 1.74× |
| Niedersachsen | 476,213 | 0.81× |
| Berlin | 428,912 | 1.59× |
| Rheinland-Pfalz | 322,742 | 1.07× |
| Sachsen | 254,890 | 0.86× |
| Schleswig-Holstein | 170,208 | 0.78× |
| Thüringen | 160,061 | 1.04× |
| Hamburg | 156,425 | 1.15× |
| Brandenburg | 137,968 | 0.74× |
| Sachsen-Anhalt | 129,314 | 0.83× |
| Saarland | 93,135 | 1.26× |
| Mecklenburg-Vorpommern | 90,093 | 0.78× |
| Bremen | 69,246 | 1.34× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Japan | 7.6% |
| Germany | 7.0% |
See Decoration audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.