A data profile of the people who buy, follow and care about Decoration in France — modelled from more than twelve digital signal sources. Decoration has an estimated audience of 5,148,396 people in France.
The average Decoration fan in France is 36.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include France, Entertainment, Sports, with strongest over-indexing on France (1.93× the country average).
Demographically, the Decoration audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Decoration fan in France is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for France.
The key figures that characterise the Decoration profile in France.
65.6% are female, 34.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 36.7 |
| Estimated audience size | 5,148,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Decoration audience comes from France.
| Country | Share |
|---|---|
| United States | 10.9% |
| Japan | 7.6% |
| Germany | 7.0% |
Where the Decoration audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.09× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.09× | |
| 03 | Brittany | ~300K | 1.08× | |
| 04 | Auvergne-Rhône-Alpes | ~600K | 1.06× | |
| 05 | Occitanie | ~500K | 1.06× | |
| 06 | Pays de la Loire | ~300K | 1.06× | |
| 07 | Normandy | ~300K | 1.04× | |
| 08 | Hauts-de-France | ~500K | 1.03× | |
| 09 | Provence-Alpes-Côte d'Azur | ~400K | 1.03× | |
| 10 | Centre-Val de Loire | ~200K | 0.96× | |
| 11 | Grand Est | ~400K | 0.95× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 13 | Corsica | ~20K | 0.71× |
The strongest cross-interests of the Decoration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parent | Kids & Family | 2.32× | ||
| 02 | Sephora | Shopping | 2.28× | ||
| 03 | X | Internet & Social Media | 2.21× | ||
| 04 | IKEA | Home & Garden | 2.21× | ||
| 05 | Spotify | Internet & Social Media | 2.18× | ||
| 06 | Celebrity | Movies & TV | 2.17× | ||
| 07 | Internet & Social Media | 2.13× | |||
| 08 | Handicraft | Home & Garden | 2.05× | ||
| 09 | France | Travel & Leisure | 1.93× | ||
| 10 | Animal | Pets & Animals | 1.82× | ||
| 11 | Harry Potter | Movies & TV | 1.77× | ||
| 12 | Paris Saint-Germain | Sports | 1.71× | ||
| 13 | Pets | Pets & Animals | 1.68× | ||
| 14 | Entertainment | Movies & TV | 1.58× | ||
| 15 | Reading | Literature | 1.58× | ||
| 16 | Sports | Sports | 1.56× | ||
| 17 | Tour de France | Sports | 1.56× | ||
| 18 | Movies | Movies & TV | 1.52× | ||
| 19 | Food and drink | Food & Beverages | 1.51× | ||
| 20 | Outdoor recreation | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.52× | |
| Social Media Usage | JOY | 1.44× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Community Orientation | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.81× |
Decoration has an estimated audience of 5,148,396 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.6% of Decoration fans are female, 34.4% are male, with an average age of 36.7 years.
Decoration fans show strongest brand affinity for France (1.93×), Entertainment (1.58×), and Sports (1.56×) over the country average.
Decoration fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Decoration itself, the audience over-indexes on Entertainment (1.58×), Sports (1.56×), Food and drink (1.51×), and X (2.21×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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