A data profile of the people who buy, follow and care about Paris Saint-Germain in France — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 21,375,569 people in France.
The average Paris Saint-Germain fan in France is 31.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Foot Mercato, Ligue 1, FIFA World Cup, with strongest over-indexing on Foot Mercato (2.96× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Paris Saint-Germain fan in France is more male, around 31.0 years old, with strong Social Media Usage tendencies and a notable affinity for Foot Mercato.
The key figures that characterise the Paris Saint-Germain profile in France.
37.1% are female, 62.9% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 31.0 |
| Estimated audience size | 21,375,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Paris Saint-Germain audience comes from France.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.0% |
| United States | 5.1% |
Where the Paris Saint-Germain audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~7M | 1.80× | |
| 02 | Hauts-de-France | ~2M | 1.14× | |
| 03 | Normandy | ~1M | 1.14× | |
| 04 | Centre-Val de Loire | ~900K | 1.07× | |
| 05 | Occitanie | ~2M | 1.01× | |
| 06 | Grand Est | ~1.5M | 0.96× | |
| 07 | Pays de la Loire | ~1M | 0.95× | |
| 08 | Brittany | ~1M | 0.92× | |
| 09 | Nouvelle-Aquitaine | ~2M | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~800K | 0.91× | |
| 11 | Auvergne-Rhône-Alpes | ~2M | 0.84× | |
| 12 | Provence-Alpes-Côte d'Azur | ~1.5M | 0.84× | |
| 13 | Corsica | ~50K | 0.50× |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Mercato | Sports | 2.96× | ||
| 02 | France Football | Sports | 2.71× | ||
| 03 | Didier Deschamps | Sports | 2.55× | ||
| 04 | Ligue 1 | Sports | 2.40× | ||
| 05 | RMC Sport | Sports | 2.33× | ||
| 06 | Liverpool F.C. | Sports | 2.32× | ||
| 07 | Stade Rennais F.C. | Sports | 2.18× | ||
| 08 | Olympique Lyonnais | Sports | 2.13× | ||
| 09 | Premier League | Sports | 2.10× | ||
| 10 | Betclic | Games | 2.09× | ||
| 11 | Manchester United F.C. | Sports | 2.07× | ||
| 12 | Real Madrid C.F. | Sports | 2.04× | ||
| 13 | UEFA Champions League | Sports | 2.00× | ||
| 14 | Eurosport | Sports | 1.92× | ||
| 15 | FIFA World Cup | Sports | 1.89× | ||
| 16 | UEFA Europa League | Sports | 1.87× | ||
| 17 | RC Lens | Sports | 1.84× | ||
| 18 | L'Équipe | Sports | 1.79× | ||
| 19 | FC Nantes | Sports | 1.77× | ||
| 20 | Olympique de Marseille | Sports | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Spirituality | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.59× | |
| Sustainability | BALANCE | 0.60× | |
| Patriotism | CONSERVATISM | 0.60× |
Paris Saint-Germain has an estimated audience of 21,375,569 people in France, concentrated in Île-de-France and Hauts-de-France.
37.1% of Paris Saint-Germain fans are female, 62.9% are male, with an average age of 31.0 years.
Paris Saint-Germain fans show strongest brand affinity for Foot Mercato (2.96×), Ligue 1 (2.4×), and FIFA World Cup (1.89×) over the country average.
Paris Saint-Germain fans in France are most concentrated in Île-de-France (reach ~7M), Hauts-de-France (reach ~2M), and Auvergne-Rhône-Alpes (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Paris Saint-Germain itself, the audience over-indexes on Ligue 1 (2.4×), FIFA World Cup (1.89×), Real Madrid C.F. (2.04×), and UEFA Champions League (2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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