A data profile of the people who buy, follow and care about Reading in France — modelled from more than twelve digital signal sources. Reading has an estimated audience of 27,136,958 people in France.
The average Reading fan in France is 41.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (358.11× the country average).
Demographically, the Reading audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Reading fan in France is balanced, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Reading profile in France.
54.0% are female, 46.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.4 |
| Estimated audience size | 27,136,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Reading audience comes from France.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~7M | 1.41× | |
| 02 | Hauts-de-France | ~3M | 1.31× | |
| 03 | Auvergne-Rhône-Alpes | ~4M | 1.18× | |
| 04 | Grand Est | ~2.5M | 1.12× | |
| 05 | Provence-Alpes-Côte d'Azur | ~2M | 1.07× | |
| 06 | Occitanie | ~2.5M | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~2.5M | 0.96× | |
| 08 | Brittany | ~1.5M | 0.96× | |
| 09 | Normandy | ~1M | 0.92× | |
| 10 | Pays de la Loire | ~1.5M | 0.90× | |
| 11 | Centre-Val de Loire | ~900K | 0.88× | |
| 12 | Bourgogne-Franche-Comté | ~900K | 0.84× | |
| 13 | Corsica | ~100K | 0.81× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 358.11× | ||
| 02 | Selfridges | Shopping | 252.93× | ||
| 03 | Christmas Gift | Kids & Family | 38.46× | ||
| 04 | Christmas tree | Kids & Family | 28.60× | ||
| 05 | Herman Miller (manufacturer) | Home & Garden | 20.00× | ||
| 06 | Artemide | Home & Garden | 20.00× | ||
| 07 | Girl power | Politics & Society | 16.77× | ||
| 08 | Breast Cancer awareness | Health | 13.81× | ||
| 09 | Broadcasting of sports events | Movies & TV | 12.82× | ||
| 10 | Kitchen garden | Home & Garden | 11.83× | ||
| 11 | Dentistry | Business & Career | 10.85× | ||
| 12 | Zoom lens | Technology & Electronics | 10.85× | ||
| 13 | Sex and the City | Movies & TV | 9.34× | ||
| 14 | Hormone | Health | 9.23× | ||
| 15 | Sustainable products | Politics & Society | 8.97× | ||
| 16 | Zootopia | Movies & TV | 8.07× | ||
| 17 | Scandinavian design | Home & Garden | 6.31× | ||
| 18 | Bohemian style | Fashion & Accessoires | 5.65× | ||
| 19 | Boho-chic | Fashion & Accessoires | 4.59× | ||
| 20 | Nostalgia | Home & Garden | 4.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.05× | |
| Career Orientation | POWER | 2.46× | |
| Patriotism | CONSERVATISM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Extroversion | THRILL | 0.92× |
Reading has an estimated audience of 27,136,958 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.0% of Reading fans are female, 46.0% are male, with an average age of 41.4 years.
Reading fans show strongest brand affinity for Love & Sex (358.11×), Christmas Gift (38.46×), and Christmas tree (28.6×) over the country average.
Reading fans in France are most concentrated in Île-de-France (reach ~7M), Auvergne-Rhône-Alpes (reach ~4M), and Hauts-de-France (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Christmas Gift (38.46×), Christmas tree (28.6×), Kitchen garden (11.83×), and Broadcasting of sports events (12.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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