Reading Audience in France
Reading has an estimated audience of 27,136,958 people in France. 54.0% are female, 46.0% are male, average age 41.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Sex and the City, Liverpool F.C., Credit (finance), Herman Miller (manufacturer), Crocs.
The average Reading fan in France is 41.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Sex and the City, Liverpool F.C., Credit (finance), with strongest over-indexing on Sex and the City (12.97× the country average). Demographically, the Reading audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.4 |
| Estimated audience size | 27,136,958 |
Audience persona
The typical Reading fan in France is balanced, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sex and the City.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 6,866,257 | 1.41× |
| Auvergne-Rhône-Alpes | 3,776,294 | 1.18× |
| Hauts-de-France | 3,158,212 | 1.32× |
| Grand Est | 2,474,543 | 1.13× |
| Occitanie | 2,351,933 | 1× |
| Nouvelle-Aquitaine | 2,288,356 | 0.96× |
| Provence-Alpes-Côte d'Azur | 2,155,623 | 1.07× |
| Pays de la Loire | 1,339,445 | 0.89× |
| Brittany | 1,274,620 | 0.96× |
| Normandy | 1,197,723 | 0.91× |
| Bourgogne-Franche-Comté | 890,071 | 0.81× |
| Centre-Val de Loire | 880,154 | 0.86× |
| Corsica | 66,308 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 12.97× | Movies & TV |
| Liverpool F.C. | 8.61× | Sports |
| Credit (finance) | 7.14× | Business & Career |
| Herman Miller (manufacturer) | 16.88× | Home & Garden |
| Crocs | 5.77× | Fashion & Accessoires |
| Internet celebrity | 6.39× | Internet & Social Media |
| Audi Q3 | 6.89× | Cars & Mobility |
| Google News | 2.33× | News |
| Artemide | 20× | Home & Garden |
| Harry Potter | 1.69× | Movies & TV |
| Mobile payment | 4.87× | Business & Career |
| Kitchen garden | 4.89× | Home & Garden |
| Rick Owens | 10.55× | Fashion & Accessoires |
| Photovoltaics | 5.76× | Home & Garden |
| Crédit Mutuel | 2.17× | Business & Career |
| Gossip Girl | 6.52× | Movies & TV |
| Happiness | 1.75× | Health |
| Bathtub | 4.34× | Beauty & Wellness |
| Zootopia | 5.48× | Movies & TV |
| De'Longhi | 5.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.85 |
| Career Orientation | POWER | 1.76 |
| Design Affinity | PREMIUM | 1.53 |
| Luxury Orientation | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.45 |
| Mindfulness | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Reading have in France?
Reading has an estimated audience of 27,136,958 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Reading fans?
54.0% of Reading fans are female, 46.0% are male, with an average age of 41.4 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for Sex and the City (12.97×), Liverpool F.C. (8.61×), and Credit (finance) (7.14×) over the country average.
Where do Reading fans live in France?
Reading fans in France are most concentrated in Île-de-France (reach 6,866,257), Auvergne-Rhône-Alpes (reach 3,776,294), and Hauts-de-France (reach 3,158,212). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on Liverpool F.C. (8.61×), Credit (finance) (7.14×), Herman Miller (manufacturer) (16.88×), and Crocs (5.77×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.