A data profile of the people who buy, follow and care about Boho-chic in France — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 2,719,802 people in France.
Boho-chic has an estimated audience of 2,719,802 people in France. 78.6% are female, 21.4% are male, average age 39.9. Top brand affinities: Sports, Food, Entertainment, Reading, Food and drink.
Top brand affinities include Sports, Food, Entertainment, with strongest over-indexing on Sports (4.65× the country average).
Demographically, the Boho-chic audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Boho-chic fan in France is more female, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Sports.
The key figures that characterise the Boho-chic profile in France.
78.6% are female, 21.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 39.9 |
| Estimated audience size | 2,719,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Boho-chic audience comes from France.
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
The strongest cross-interests of the Boho-chic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gypsy style | Fashion & Accessoires | 19.12× | ||
| 02 | Anthropologie | Shopping | 15.98× | ||
| 03 | Bohemian style | Fashion & Accessoires | 13.04× | ||
| 04 | Home shopping | Shopping | 10.63× | ||
| 05 | Handmade | Home & Garden | 8.09× | ||
| 06 | Home Design | Home & Garden | 5.42× | ||
| 07 | Decoration | Home & Garden | 5.08× | ||
| 08 | Food | Food & Beverages | 4.76× | ||
| 09 | Sports | Sports | 4.65× | ||
| 10 | Reading | Literature | 4.59× | ||
| 11 | Technology | Technology & Electronics | 4.22× | ||
| 12 | Music | Business & Career | 4.15× | ||
| 13 | Entertainment | Movies & TV | 4.02× | ||
| 14 | Food and drink | Food & Beverages | 4.02× | ||
| 15 | Clothing | Fashion & Accessoires | 3.30× | ||
| 16 | Home and garden | Home & Garden | 3.12× | ||
| 17 | Consumer electronics | Technology & Electronics | 2.62× | ||
| 18 | Movies | Movies & TV | 2.29× | ||
| 19 | Arts and music | Arts & Culture | 2.16× | ||
| 20 | Fitness and wellness | Sports | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.92× | |
| Design Affinity | PREMIUM | 3.74× | |
| Urban Lifestyle | OPEN | 3.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Spirituality | BALANCE | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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