Home and garden Audience in France
Home and garden has an estimated audience of 22,816,544 people in France. 58.2% are female, 41.8% are male, average age 40.8. Top regions: Île-de-France, Pays de la Loire, Nouvelle-Aquitaine. Top brand affinities: Sex and the City, Sam Neill, Sophia Bush, Bill Skarsgård, Jake Paul.
The average Home and garden fan in France is 40.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Pays de la Loire, Nouvelle-Aquitaine. Top brand affinities include Sex and the City, Sam Neill, Sophia Bush, with strongest over-indexing on Sex and the City (16.41× the country average). Demographically, the Home and garden audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Home and garden fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 40.8 |
| Estimated audience size | 22,816,544 |
Audience persona
The typical Home and garden fan in France is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Sex and the City.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,181,411 | 0.78× |
| Pays de la Loire | 2,784,222 | 2.2× |
| Nouvelle-Aquitaine | 1,896,448 | 0.94× |
| Auvergne-Rhône-Alpes | 1,412,118 | 0.53× |
| Provence-Alpes-Côte d'Azur | 1,249,881 | 0.74× |
| Occitanie | 1,202,659 | 0.61× |
| Hauts-de-France | 1,177,799 | 0.59× |
| Grand Est | 962,199 | 0.52× |
| Normandy | 884,033 | 0.8× |
| Brittany | 726,888 | 0.65× |
| Bourgogne-Franche-Comté | 569,033 | 0.62× |
| Centre-Val de Loire | 562,693 | 0.66× |
| Corsica | 254,250 | 3.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 16.41× | Movies & TV |
| Sam Neill | 16.59× | Movies & TV |
| Sophia Bush | 19.33× | Movies & TV |
| Bill Skarsgård | 14.52× | Movies & TV |
| Jake Paul | 15.57× | Internet & Social Media |
| Globe-Trotter | 20× | Fashion & Accessoires |
| Property finder | 6.11× | Home & Garden |
| CM Punk | 20× | Sports |
| Primark | 2.36× | Shopping |
| Conforama | 2× | Home & Garden |
| Kisskissbankbank | 20× | Business & Career |
| Household goods | 3.81× | Home & Garden |
| Patrizia Pepe | 20× | Fashion & Accessoires |
| Gossip Girl | 6.52× | Movies & TV |
| Hotmart | 10.28× | Shopping |
| Lidl | 1.66× | Shopping |
| Kitchen garden | 4.06× | Home & Garden |
| IKEA | 1.68× | Home & Garden |
| La Grande Librairie | 7.98× | Literature |
| Lily James | 9.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.24 |
| Creativity | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
See Home and garden audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Home and garden have in France?
Home and garden has an estimated audience of 22,816,544 people in France, concentrated in Île-de-France and Pays de la Loire.
What is the gender split and age of Home and garden fans?
58.2% of Home and garden fans are female, 41.8% are male, with an average age of 40.8 years.
Which brands do Home and garden fans like most?
Home and garden fans show strongest brand affinity for Sex and the City (16.41×), Sam Neill (16.59×), and Sophia Bush (19.33×) over the country average.
Where do Home and garden fans live in France?
Home and garden fans in France are most concentrated in Île-de-France (reach 3,181,411), Pays de la Loire (reach 2,784,222), and Nouvelle-Aquitaine (reach 1,896,448). These three regions account for the largest share of the active audience.
What other brands do Home and garden fans also like?
Beyond Home and garden itself, the audience over-indexes on Sam Neill (16.59×), Sophia Bush (19.33×), Bill Skarsgård (14.52×), and Jake Paul (15.57×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.