Rascasse Audience Intelligence

Sex and the City Audience in France

A data profile of the people who buy, follow and care about Sex and the City in France — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 2,922,174 people in France.

The average Sex and the City fan in France is 38.0 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love Actually, Magic Mike, And just like that..., with strongest over-indexing on Love Actually (126.61× the country average).

Demographically, the Sex and the City audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Sex and the City fan in France is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City profile in France.

Audience size
2.9M
in France
Gender
60.8%
39.2% male
Age
38.0
average years
Country rank
#1494
Movie / TV Show / Series in France
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City viewers

60.8% are female, 39.2% are male, average age 38.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Sex and the City audience in France
MetricValue
Female60.8%
Male39.2%
Average age38.0
Estimated audience size2,922,174
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Sex and the City audience in France
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Sex and the City audience comes from France.

Worldwide audience distribution share by country for Sex and the City
CountryShare
India36.4%
United States23.5%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City audience in France is strongest.

Fig. 05

Top regions by affinity

Sex and the City fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.78×
02Hauts-de-France~400K1.17×
03Provence-Alpes-Côte d'Azur~300K1.14×
04Pays de la Loire~200K1.12×
05Grand Est~300K1.07×
06Occitanie~300K0.98×
07Auvergne-Rhône-Alpes~400K0.96×
08Nouvelle-Aquitaine~300K0.92×
09Corsica~20K0.90×
10Centre-Val de Loire~100K0.78×
11Brittany~100K0.76×
12Normandy~100K0.76×
13Bourgogne-Franche-Comté~100K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City audience
#·InterestCategoryAffinity×
01Magic MikeMovies & TV164.77×
02Love ActuallyMovies & TV126.61×
03And just like that...Movies & TV78.01×
04Gossip Girl (novel series)Literature71.28×
05Twin PeaksMovies & TV40.81×
06transaviaTravel & Leisure11.90×
07SportsSports11.81×
08Home and gardenHome & Garden11.81×
09BeveragesFood & Beverages11.81×
10EducationBusiness & Career11.81×
11ClothingFashion & Accessoires9.46×
12Food and drinkFood & Beverages9.34×
13FoodFood & Beverages9.34×
14ReadingLiterature9.34×
15Consumer electronicsTechnology & Electronics9.34×
16Outdoor recreationSports9.34×
17Sports and outdoorsSports9.30×
18Discount storesShopping9.18×
19MusicBusiness & Career7.62×
20MoviesMovies & TV7.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.47×
Career OrientationPOWER5.10×
Price SensitivityPREMIUM4.90×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.86×
SpiritualityBALANCE0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sex and the City have in France?

Sex and the City has an estimated audience of 2,922,174 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Sex and the City viewers?

60.8% of Sex and the City fans are female, 39.2% are male, with an average age of 38.0 years.

03

Which brands do Sex and the City fans like most?

Sex and the City fans show strongest brand affinity for Love Actually (126.61×), Magic Mike (164.77×), and And just like that... (78.01×) over the country average.

04

Where do Sex and the City fans live in France?

Sex and the City fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City fans also like?

Beyond Sex and the City itself, the audience over-indexes on Magic Mike (164.77×), And just like that... (78.01×), Sports (11.81×), and Home and garden (11.81×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →