A data profile of the people who buy, follow and care about Sex and the City in Brazil — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 5,064,041 people in Brazil.
The average Sex and the City fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
The key figures that characterise the Sex and the City profile in Brazil.
67.7% are female, 32.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.5 |
| Estimated audience size | 5,064,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Sex and the City audience comes from Brazil.
| Country | Share |
|---|---|
| India | 36.4% |
| United States | 23.5% |
| Germany | 6.9% |
Where the Sex and the City audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~400K | 1.24× | |
| 02 | Rio de Janeiro | ~700K | 1.23× | |
| 03 | Federal District | ~100K | 1.23× | |
| 04 | Pernambuco | ~300K | 1.14× | |
| 05 | Paraíba | ~100K | 1.12× | |
| 06 | Rio Grande do Norte | ~100K | 1.11× | |
| 07 | Sergipe | ~70K | 1.11× | |
| 08 | São Paulo | ~1.5M | 1.09× | |
| 09 | Amapá | ~20K | 1.09× | |
| 10 | Santa Catarina | ~300K | 1.05× | |
| 11 | Piauí | ~90K | 1.05× | |
| 12 | Ceará | ~300K | 1.04× | |
| 13 | Minas Gerais | ~600K | 1.02× | |
| 14 | Amazonas | ~100K | 1.01× | |
| 15 | Alagoas | ~90K | 1.00× | |
| 16 | Roraima | ~20K | 0.99× | |
| 17 | Paraná | ~400K | 0.96× | |
| 18 | Pará | ~200K | 0.94× | |
| 19 | Acre | ~20K | 0.94× | |
| 20 | Mato Grosso do Sul | ~80K | 0.93× | |
| 21 | Bahia | ~400K | 0.92× | |
| 22 | Maranhão | ~100K | 0.91× | |
| 23 | Goiás | ~200K | 0.88× | |
| 24 | Espírito Santo | ~100K | 0.82× | |
| 25 | Rondônia | ~40K | 0.81× | |
| 26 | Tocantins | ~30K | 0.79× | |
| 27 | Mato Grosso | ~80K | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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