Rascasse Audience Intelligence

Sex and the City Audience in Germany

A data profile of the people who buy, follow and care about Sex and the City in Germany — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 5,618,998 people in Germany.

#9among TV series in Germany#19among Movie / TV Show / Series in Germany#61in Movies & TV

The average Sex and the City fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include And just like that..., Kim Cattrall, Sex and the City (film), with strongest over-indexing on And just like that... (88.09× the country average).

Demographically, the Sex and the City audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sex and the City fan in Germany is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for And just like that....

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City profile in Germany.

Audience size
5.6M
in Germany
Gender
68.9%♀
31.1% male
Age
34.8
average years
Country rank
#886
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City viewers

68.9% are female, 31.1% are male, average age 34.8.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Sex and the City audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age34.8
Estimated audience size5,618,998
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Sex and the City audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Sex and the City audience comes from Germany.

Worldwide audience distribution share by country for Sex and the City
CountryShare
India36.4%
United States23.5%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sex and the City fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K1.43×
02Berlin~400K1.29×
03Hamburg~200K1.10×
04Bremen~60K1.04×
05Nordrhein-Westfalen~1.5M1.02×
06Bayern~1M1.00×
07Sachsen~300K0.99×
08Schleswig-Holstein~200K0.98×
09Niedersachsen~600K0.94×
10Brandenburg~200K0.94×
11Rheinland-Pfalz~300K0.93×
12Baden-Württemberg~800K0.92×
13Sachsen-Anhalt~200K0.89×
14Saarland~70K0.88×
15Thüringen~100K0.87×
16Mecklenburg-Vorpommern~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Sex and the City, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV145.05×
02Cynthia NixonMovies & TV104.17×
03And just like that...Movies & TV88.09×
04Sex and the City (film)Movies & TV71.10×
05Sex and the City 2Movies & TV51.33×
06Full HouseMovies & TV41.25×
07Sarah Jessica ParkerMovies & TV38.60×
08The IntouchablesMovies & TV20.00×
09Renée ZellwegerMovies & TV20.00×
10Home RenovationsHome & Garden13.74×
11Wedding planningKids & Family13.69×
12Lace wigBeauty & Wellness13.42×
13Plant-based dietHealth12.76×
14Paleolithic dietHealth12.74×
15Wedding videographyKids & Family11.37×
16Manicure & PedicureBeauty & Wellness10.29×
17MicrobladingBeauty & Wellness9.24×
18UkraineTravel & Leisure6.80×
19Expensive TasteBusiness & Career6.55×
20NovelLiterature5.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
IndulgenceJOY1.98×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.53×
PatriotismCONSERVATISM0.53×
IndividualismJOY0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sex and the City have in Germany?

Sex and the City has an estimated audience of 5,618,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sex and the City viewers?

68.9% of Sex and the City fans are female, 31.1% are male, with an average age of 34.8 years.

03

Which brands do Sex and the City fans like most?

Sex and the City fans show strongest brand affinity for And just like that... (88.09×), Kim Cattrall (145.05×), and Sex and the City (film) (71.1×) over the country average.

04

Where do Sex and the City fans live in Germany?

Sex and the City fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City fans also like?

Beyond Sex and the City itself, the audience over-indexes on Kim Cattrall (145.05×), Sex and the City (film) (71.1×), Cynthia Nixon (104.17×), and Sarah Jessica Parker (38.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Sex and the City audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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