Sex and the City Audience in Germany
Sex and the City has an estimated audience of 1,298,435 people in Germany. 68.9% are female, 31.1% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: And just like that..., Kim Cattrall, Sex and the City (film), Cynthia Nixon, Sarah Jessica Parker.
The average Sex and the City fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include And just like that..., Kim Cattrall, Sex and the City (film), with strongest over-indexing on And just like that... (88.09× the country average). Demographically, the Sex and the City audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Sex and the City fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 34.8 |
| Estimated audience size | 1,298,435 |
Audience persona
The typical Sex and the City fan in Germany is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for And just like that....
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,332 | 1.07× |
| Bayern | 218,657 | 1.05× |
| Baden-Württemberg | 165,721 | 0.94× |
| Hessen | 147,998 | 1.5× |
| Niedersachsen | 117,007 | 0.93× |
| Berlin | 78,129 | 1.35× |
| Sachsen | 63,637 | 1× |
| Rheinland-Pfalz | 62,060 | 0.95× |
| Schleswig-Holstein | 44,402 | 0.95× |
| Brandenburg | 35,856 | 0.89× |
| Hamburg | 31,567 | 1.08× |
| Sachsen-Anhalt | 29,178 | 0.87× |
| Thüringen | 27,780 | 0.84× |
| Mecklenburg-Vorpommern | 19,678 | 0.79× |
| Saarland | 12,968 | 0.81× |
| Bremen | 11,051 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| And just like that... | 88.09× | Movies & TV |
| Kim Cattrall | 145.05× | Movies & TV |
| Sex and the City (film) | 71.1× | Movies & TV |
| Cynthia Nixon | 104.17× | Movies & TV |
| Sarah Jessica Parker | 38.6× | Movies & TV |
| Full House | 41.25× | Movies & TV |
| Home Renovations | 13.74× | Home & Garden |
| Lace wig | 13.42× | Beauty & Wellness |
| Wedding planning | 13.69× | Kids & Family |
| Sex and the City 2 | 51.33× | Movies & TV |
| Wedding videography | 11.37× | Kids & Family |
| Paleolithic diet | 12.74× | Health |
| The Intouchables | 20× | Movies & TV |
| Ukraine | 6.8× | Travel & Leisure |
| Manicure & Pedicure | 10.29× | Beauty & Wellness |
| Novel | 5.79× | Literature |
| Plant-based diet | 12.76× | Health |
| Renée Zellweger | 20× | Movies & TV |
| Microblading | 9.24× | Beauty & Wellness |
| Expensive Taste | 6.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.17 |
| Sustainability | BALANCE | 1.74 |
| Design Affinity | PREMIUM | 1.73 |
| Urban Lifestyle | OPEN | 1.7 |
| Community Orientation | OPEN | 1.56 |
| Creativity | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| India | 18.3% |
| United Kingdom | 5.4% |
See Sex and the City audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Sex and the City have in Germany?
Sex and the City has an estimated audience of 1,298,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sex and the City fans?
68.9% of Sex and the City fans are female, 31.1% are male, with an average age of 34.8 years.
Which brands do Sex and the City fans like most?
Sex and the City fans show strongest brand affinity for And just like that... (88.09×), Kim Cattrall (145.05×), and Sex and the City (film) (71.1×) over the country average.
Where do Sex and the City fans live in Germany?
Sex and the City fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,332), Bayern (reach 218,657), and Baden-Württemberg (reach 165,721). These three regions account for the largest share of the active audience.
What other brands do Sex and the City fans also like?
Beyond Sex and the City itself, the audience over-indexes on Kim Cattrall (145.05×), Sex and the City (film) (71.1×), Cynthia Nixon (104.17×), and Sarah Jessica Parker (38.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.