Manicure & Pedicure Audience in Germany
Manicure & Pedicure has an estimated audience of 2,289,550 people in Germany. 76.1% are female, 23.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Artistic inspiration, MS Mode, E-box.
The average Manicure & Pedicure fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Artistic inspiration, with strongest over-indexing on Progressive rock (2.86× the country average). Demographically, the Manicure & Pedicure audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Manicure & Pedicure fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 35.6 |
| Estimated audience size | 2,289,550 |
Audience persona
The typical Manicure & Pedicure fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 416,396 | 0.83× |
| Bayern | 318,845 | 0.87× |
| Baden-Württemberg | 266,378 | 0.85× |
| Hessen | 208,699 | 1.2× |
| Berlin | 129,204 | 1.26× |
| Niedersachsen | 121,253 | 0.55× |
| Rheinland-Pfalz | 68,619 | 0.6× |
| Thüringen | 63,300 | 1.08× |
| Sachsen | 59,708 | 0.53× |
| Brandenburg | 56,979 | 0.8× |
| Sachsen-Anhalt | 56,354 | 0.95× |
| Hamburg | 55,247 | 1.07× |
| Schleswig-Holstein | 54,572 | 0.66× |
| Mecklenburg-Vorpommern | 49,564 | 1.13× |
| Saarland | 44,792 | 1.59× |
| Bremen | 39,560 | 2.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.86× | Music & Radio |
| Gil Ofarim | 2.29× | Music & Radio |
| Artistic inspiration | 1.65× | Arts & Culture |
| MS Mode | 8.37× | Fashion & Accessoires |
| E-box | 20.66× | Health |
| Handmade Gifts | 2.39× | Kids & Family |
| Combat sport | 1.54× | Sports |
| Natural rubber | 2.56× | Cars & Mobility |
| Commercial mortgage | 2.19× | Business & Career |
| Joaquín Guzmán Loera | 5.89× | Politics & Society |
| Ipekyol | 3.1× | Shopping |
| William Boyd (writer) | 13.44× | Literature |
| N'Golo Kanté | 3.61× | Sports |
| Cachorro | 2.3× | Pets & Animals |
| Homesteading | 4.11× | Home & Garden |
| Home Delivery | 1.63× | Food & Beverages |
| Bank account | 1.72× | Business & Career |
| Leprechaun | 4.73× | Literature |
| Ireen Sheer | 1.63× | Music & Radio |
| Anton Hofreiter | 2.96× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.08 |
| Luxury Orientation | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
See Manicure & Pedicure audiences in other countries
More Nails audiences in Germany
- Pedicure (4,672,564)
- Manicure (4,585,670)
- Nail art (3,991,001)
- Nail polish (3,976,662)
- Artificial nails (3,420,032)
Frequently asked questions
How many fans does Manicure & Pedicure have in Germany?
Manicure & Pedicure has an estimated audience of 2,289,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manicure & Pedicure fans?
76.1% of Manicure & Pedicure fans are female, 23.9% are male, with an average age of 35.6 years.
Which brands do Manicure & Pedicure fans like most?
Manicure & Pedicure fans show strongest brand affinity for Progressive rock (2.86×), Gil Ofarim (2.29×), and Artistic inspiration (1.65×) over the country average.
Where do Manicure & Pedicure fans live in Germany?
Manicure & Pedicure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 416,396), Bayern (reach 318,845), and Baden-Württemberg (reach 266,378). These three regions account for the largest share of the active audience.
What other brands do Manicure & Pedicure fans also like?
Beyond Manicure & Pedicure itself, the audience over-indexes on Gil Ofarim (2.29×), Artistic inspiration (1.65×), MS Mode (8.37×), and E-box (20.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.