Manicure & Pedicure Audience in Germany
Manicure & Pedicure has an estimated audience of 2,289,550 people in Germany. 76.1% are female, 23.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artificial nails, JACK & JONES, Nail salon, Manicure, Pedicure.
The average Manicure & Pedicure fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artificial nails, JACK & JONES, Nail salon, with strongest over-indexing on Artificial nails (20.66× the country average). Demographically, the Manicure & Pedicure audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Manicure & Pedicure fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 35.6 |
| Estimated audience size | 2,289,550 |
Audience persona
The typical Manicure & Pedicure fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Artificial nails.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 416,396 | 0.83× |
| Bayern | 318,845 | 0.87× |
| Baden-Württemberg | 266,378 | 0.85× |
| Hessen | 208,699 | 1.2× |
| Berlin | 129,204 | 1.26× |
| Niedersachsen | 121,253 | 0.55× |
| Rheinland-Pfalz | 68,619 | 0.6× |
| Thüringen | 63,300 | 1.08× |
| Sachsen | 59,708 | 0.53× |
| Brandenburg | 56,979 | 0.8× |
| Sachsen-Anhalt | 56,354 | 0.95× |
| Hamburg | 55,247 | 1.07× |
| Schleswig-Holstein | 54,572 | 0.66× |
| Mecklenburg-Vorpommern | 49,564 | 1.13× |
| Saarland | 44,792 | 1.59× |
| Bremen | 39,560 | 2.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artificial nails | 20.66× | Beauty & Wellness |
| JACK & JONES | 53.64× | Fashion & Accessoires |
| Nail salon | 17.07× | Beauty & Wellness |
| Manicure | 13.44× | Beauty & Wellness |
| Pedicure | 11.14× | Beauty & Wellness |
| Hair tutorials | 13.03× | Beauty & Wellness |
| Sex and the City | 5.65× | Movies & TV |
| Eyelash extensions | 6.62× | Beauty & Wellness |
| Frida Kahlo | 8.17× | Arts & Culture |
| Natural foods | 5.31× | Food & Beverages |
| Livemusic | 3.52× | Music & Radio |
| Do it yourself (DIY) | 2.4× | Home & Garden |
| Natural skin care | 4.88× | Beauty & Wellness |
| Eye liner | 5.9× | Beauty & Wellness |
| Keratin | 5.89× | Beauty & Wellness |
| Eye shadow | 5.26× | Beauty & Wellness |
| Ryanair | 2.56× | Travel & Leisure |
| Anti-aging cream | 4.81× | Beauty & Wellness |
| Hair care | 3.67× | Beauty & Wellness |
| Makeup Tutorials | 4.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.08 |
| Luxury Orientation | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
See Manicure & Pedicure audiences in other countries
More Nails audiences in Germany
- Pedicure (4,672,564)
- Manicure (4,585,670)
- Nail art (3,991,001)
- Nail polish (3,976,662)
- Artificial nails (3,420,032)
Frequently asked questions
How many fans does Manicure & Pedicure have in Germany?
Manicure & Pedicure has an estimated audience of 2,289,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manicure & Pedicure fans?
76.1% of Manicure & Pedicure fans are female, 23.9% are male, with an average age of 35.6 years.
Which brands do Manicure & Pedicure fans like most?
Manicure & Pedicure fans show strongest brand affinity for Artificial nails (20.66×), JACK & JONES (53.64×), and Nail salon (17.07×) over the country average.
Where do Manicure & Pedicure fans live in Germany?
Manicure & Pedicure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 416,396), Bayern (reach 318,845), and Baden-Württemberg (reach 266,378). These three regions account for the largest share of the active audience.
What other brands do Manicure & Pedicure fans also like?
Beyond Manicure & Pedicure itself, the audience over-indexes on JACK & JONES (53.64×), Nail salon (17.07×), Manicure (13.44×), and Pedicure (11.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.