Eye liner Audience in Germany
Eye liner has an estimated audience of 2,734,888 people in Germany. 79.6% are female, 20.4% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Long Lashes, Face powder, Eyelash extensions, Eyebrow, Microblade technology.
The average Eye liner fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Long Lashes, Face powder, Eyelash extensions, with strongest over-indexing on Long Lashes (20.83× the country average). Demographically, the Eye liner audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eye liner fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 36.0 |
| Estimated audience size | 2,734,888 |
Audience persona
The typical Eye liner fan in Germany is more female, around 36.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Long Lashes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 622,006 | 1.04× |
| Bayern | 423,088 | 0.96× |
| Hessen | 417,610 | 2× |
| Baden-Württemberg | 378,220 | 1.01× |
| Niedersachsen | 260,103 | 0.98× |
| Sachsen | 130,595 | 0.97× |
| Rheinland-Pfalz | 125,400 | 0.92× |
| Berlin | 118,341 | 0.97× |
| Schleswig-Holstein | 92,319 | 0.94× |
| Brandenburg | 75,808 | 0.89× |
| Thüringen | 63,938 | 0.92× |
| Sachsen-Anhalt | 59,000 | 0.83× |
| Hamburg | 58,338 | 0.94× |
| Mecklenburg-Vorpommern | 45,083 | 0.86× |
| Saarland | 27,747 | 0.83× |
| Bremen | 21,695 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Long Lashes | 20.83× | Beauty & Wellness |
| Face powder | 13.08× | Beauty & Wellness |
| Eyelash extensions | 10.46× | Beauty & Wellness |
| Eyebrow | 9.56× | Beauty & Wellness |
| Microblade technology | 15.82× | Business & Career |
| Lip gloss | 10.08× | Beauty & Wellness |
| Microblading | 11.95× | Beauty & Wellness |
| Eyelash | 7.89× | Beauty & Wellness |
| Eye shadow | 9.06× | Beauty & Wellness |
| Permanent makeup | 7.39× | Beauty & Wellness |
| BB cream | 11.27× | Beauty & Wellness |
| Makeup brush | 9.15× | Beauty & Wellness |
| Foundation (cosmetics) | 8.76× | Beauty & Wellness |
| Moisturizer | 8.82× | Home & Garden |
| Anti-aging cream | 6.94× | Beauty & Wellness |
| Makeup &hair | 10.32× | Beauty & Wellness |
| Beauty tips | 9.76× | Beauty & Wellness |
| Nail salon | 7.13× | Beauty & Wellness |
| Lip | 7.21× | Beauty & Wellness |
| CC cream | 11.84× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.6 |
| Extroversion | THRILL | 1.57 |
| Price Sensitivity | PREMIUM | 1.52 |
| Creativity | OPEN | 1.45 |
| Mindfulness | BALANCE | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 12.6% |
| China | 12.2% |
See Eye liner audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Eye liner have in Germany?
Eye liner has an estimated audience of 2,734,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eye liner fans?
79.6% of Eye liner fans are female, 20.4% are male, with an average age of 36.0 years.
Which brands do Eye liner fans like most?
Eye liner fans show strongest brand affinity for Long Lashes (20.83×), Face powder (13.08×), and Eyelash extensions (10.46×) over the country average.
Where do Eye liner fans live in Germany?
Eye liner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 622,006), Bayern (reach 423,088), and Hessen (reach 417,610). These three regions account for the largest share of the active audience.
What other brands do Eye liner fans also like?
Beyond Eye liner itself, the audience over-indexes on Face powder (13.08×), Eyelash extensions (10.46×), Eyebrow (9.56×), and Microblade technology (15.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.