Rascasse Audience Intelligence

Eye liner Audience in Germany

A data profile of the people who buy, follow and care about Eye liner in Germany — modelled from more than twelve digital signal sources. Eye liner has an estimated audience of 2,734,888 people in Germany.

#12among Cosmetics in Germany#1448among Topic in Germany#57in Beauty & Wellness

The average Eye liner fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Long Lashes, Face powder, Eyelash extensions, with strongest over-indexing on Long Lashes (20.83× the country average).

Demographically, the Eye liner audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eye liner fan in Germany is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Long Lashes.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eye liner profile in Germany.

Audience size
2.7M
in Germany
Gender
79.6%♀
20.4% male
Age
36.0
average years
Country rank
#2385
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eye liner fans

79.6% are female, 20.4% are male, average age 36.0.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Eye liner audience in Germany
MetricValue
Female79.6%
Male20.4%
Average age36.0
Estimated audience size2,734,888
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Eye liner audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Eye liner audience comes from Germany.

Worldwide audience distribution share by country for Eye liner
CountryShare
Japan15.7%
United States12.5%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eye liner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eye liner fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.78×
02Sachsen~100K1.02×
03Nordrhein-Westfalen~600K1.01×
04Thüringen~70K1.01×
05Baden-Württemberg~400K0.99×
06Niedersachsen~300K0.98×
07Bayern~400K0.97×
08Berlin~100K0.97×
09Schleswig-Holstein~90K0.96×
10Hamburg~60K0.96×
11Rheinland-Pfalz~100K0.95×
12Bremen~20K0.95×
13Mecklenburg-Vorpommern~50K0.93×
14Brandenburg~80K0.92×
15Sachsen-Anhalt~60K0.91×
16Saarland~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Eye liner, Germany
0.90×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eye liner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eye liner audience
#·InterestCategoryAffinity×
01Long LashesBeauty & Wellness20.83×
02Microblade technologyBusiness & Career15.82×
03Face powderBeauty & Wellness13.08×
04MicrobladingBeauty & Wellness11.95×
05CC creamBeauty & Wellness11.84×
06BB creamBeauty & Wellness11.27×
07Eyelash extensionsBeauty & Wellness10.46×
08Makeup &hairBeauty & Wellness10.32×
09Lip glossBeauty & Wellness10.08×
10Beauty tipsBeauty & Wellness9.76×
11EyebrowBeauty & Wellness9.56×
12Makeup brushBeauty & Wellness9.15×
13Eye shadowBeauty & Wellness9.06×
14MoisturizerHome & Garden8.82×
15Foundation (cosmetics)Beauty & Wellness8.76×
16EyelashBeauty & Wellness7.89×
17Permanent makeupBeauty & Wellness7.39×
18LipBeauty & Wellness7.21×
19Nail salonBeauty & Wellness7.13×
20Anti-aging creamBeauty & Wellness6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eye liner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eye liner audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.55×
IndividualismJOY2.11×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eye liner audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
PatriotismCONSERVATISM0.51×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eye liner have in Germany?

Eye liner has an estimated audience of 2,734,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eye liner fans?

79.6% of Eye liner fans are female, 20.4% are male, with an average age of 36.0 years.

03

Which brands do Eye liner fans like most?

Eye liner fans show strongest brand affinity for Long Lashes (20.83×), Face powder (13.08×), and Eyelash extensions (10.46×) over the country average.

04

Where do Eye liner fans live in Germany?

Eye liner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Hessen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Eye liner fans also like?

Beyond Eye liner itself, the audience over-indexes on Face powder (13.08×), Eyelash extensions (10.46×), Eyebrow (9.56×), and Microblade technology (15.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eye liner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →