A data profile of the people who buy, follow and care about Makeup &hair in Germany — modelled from more than twelve digital signal sources. Makeup &hair has an estimated audience of 1,631,398 people in Germany.
Makeup &hair has an estimated audience of 1,631,398 people in Germany. 71.1% are female, 28.9% are male, average age 29.2. Top brand affinities: Makeup Tutorials, Eye liner, Natural skin care, Sephora, Lip gloss.
Top brand affinities include Makeup Tutorials, Eye liner, Natural skin care, with strongest over-indexing on Makeup Tutorials (9× the country average).
Demographically, the Makeup &hair audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Makeup &hair fan in Germany is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Makeup &hair profile in Germany.
71.1% are female, 28.9% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 29.2 |
| Estimated audience size | 1,631,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 4% |
of the worldwide Makeup &hair audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
The strongest cross-interests of the Makeup &hair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye liner | Beauty & Wellness | 10.32× | ||
| 02 | CC cream | Beauty & Wellness | 9.72× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 9.14× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 9.00× | ||
| 05 | Lip gloss | Beauty & Wellness | 9.00× | ||
| 06 | Eye shadow | Beauty & Wellness | 8.55× | ||
| 07 | Natural skin care | Beauty & Wellness | 8.38× | ||
| 08 | Artificial nails | Beauty & Wellness | 8.10× | ||
| 09 | Concealer | Beauty & Wellness | 7.88× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 7.65× | ||
| 11 | Sephora | Shopping | 7.46× | ||
| 12 | Nail salon | Beauty & Wellness | 7.10× | ||
| 13 | Face powder | Beauty & Wellness | 6.53× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 6.48× | ||
| 15 | Manicure | Beauty & Wellness | 6.41× | ||
| 16 | Skin care | Beauty & Wellness | 3.62× | ||
| 17 | Personal care | Health | 3.36× | ||
| 18 | Luxury goods | Fashion & Accessoires | 3.28× | ||
| 19 | Hermès | Fashion & Accessoires | 2.87× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.63× | |
| Community Orientation | OPEN | 2.46× | |
| Pet Ownership | JOY | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Patriotism | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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