Makeup &hair Audience in Germany
Makeup &hair has an estimated audience of 1,631,398 people in Germany. 71.1% are female, 28.9% are male, average age 29.2. Top brand affinities: MS Mode, Progressive rock, Combat sport, Commercial mortgage, Product design.
Top brand affinities include MS Mode, Progressive rock, Combat sport, with strongest over-indexing on MS Mode (11.78× the country average). Demographically, the Makeup &hair audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Makeup &hair fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 29.2 |
| Estimated audience size | 1,631,398 |
Audience persona
The typical Makeup &hair fan in Germany is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MS Mode.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MS Mode | 11.78× | Fashion & Accessoires |
| Progressive rock | 2.55× | Music & Radio |
| Combat sport | 1.69× | Sports |
| Commercial mortgage | 2.35× | Business & Career |
| Product design | 1.57× | Business & Career |
| Leprechaun | 6.96× | Literature |
| Natural rubber | 1.91× | Cars & Mobility |
| Cachorro | 2.71× | Pets & Animals |
| Divergent series | 16× | Movies & TV |
| Ipekyol | 2.59× | Shopping |
| Japanese domestic market | 2.56× | Politics & Society |
| Roger Federer | 2.1× | Sports |
| Bugatti Chiron | 2.85× | Cars & Mobility |
| Wolverine (comics) | 2.68× | Literature |
| Alba Iulia | 7.61× | Travel & Leisure |
| Joshua Jackson | 1.99× | Movies & TV |
| Kippah | 2.08× | Fashion & Accessoires |
| Tierra Cali | 8.14× | Travel & Leisure |
| Hippocrates | 8.46× | Politics & Society |
| McGregor, Iowa | 3.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Mindfulness | BALANCE | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Travelling | THRILL | 1.26 |
| Extroversion | THRILL | 1.25 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
See Makeup &hair audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.