Makeup &hair Audience in Germany
Makeup &hair has an estimated audience of 1,631,398 people in Germany. 71.1% are female, 28.9% are male, average age 29.2. Top brand affinities: Makeup Tutorials, Natural skin care, Sephora, Natural foods, Eye liner.
Top brand affinities include Makeup Tutorials, Natural skin care, Sephora, with strongest over-indexing on Makeup Tutorials (7.61× the country average). Demographically, the Makeup &hair audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Makeup &hair fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 29.2 |
| Estimated audience size | 1,631,398 |
Audience persona
The typical Makeup &hair fan in Germany is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Makeup Tutorials.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup Tutorials | 7.61× | Beauty & Wellness |
| Natural skin care | 6.89× | Beauty & Wellness |
| Sephora | 6.27× | Shopping |
| Natural foods | 5.09× | Food & Beverages |
| Eye liner | 6.39× | Beauty & Wellness |
| Eye shadow | 5.76× | Beauty & Wellness |
| Livemusic | 3.47× | Music & Radio |
| Anti-aging cream | 4.99× | Beauty & Wellness |
| Artificial nails | 5.1× | Beauty & Wellness |
| Lip gloss | 5.53× | Beauty & Wellness |
| Eyelash extensions | 4.99× | Beauty & Wellness |
| Lieferando.de | 2.33× | Food & Beverages |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| Charlotte Tilbury | 5.73× | Beauty & Wellness |
| Personal care | 2.67× | Health |
| Skin care | 2.82× | Beauty & Wellness |
| Manicure | 3.67× | Beauty & Wellness |
| CC cream | 7.32× | Beauty & Wellness |
| Gina Tricot | 4.96× | Fashion & Accessoires |
| Fressnapf | 2.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Mindfulness | BALANCE | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Travelling | THRILL | 1.26 |
| Extroversion | THRILL | 1.25 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
See Makeup &hair audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.