Beauty & Fashion Audience in Germany
Beauty & Fashion has an estimated audience of 2,749,200 people in Germany. 76.0% are female, 24.0% are male, average age 35.2. Top regions: Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Progressive rock, Commercial mortgage, De Buyer, Combat sport.
The average Beauty & Fashion fan in Germany is 35.2 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Progressive rock, Commercial mortgage, with strongest over-indexing on Gil Ofarim (4.35× the country average). Demographically, the Beauty & Fashion audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Fashion fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 35.2 |
| Estimated audience size | 2,749,200 |
Audience persona
The typical Beauty & Fashion fan in Germany is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,648,671 | 6.18× |
| Bayern | 304,734 | 0.69× |
| Nordrhein-Westfalen | 169,397 | 0.28× |
| Baden-Württemberg | 112,500 | 0.3× |
| Rheinland-Pfalz | 89,562 | 0.65× |
| Schleswig-Holstein | 69,733 | 0.71× |
| Hessen | 67,100 | 0.32× |
| Brandenburg | 63,102 | 0.74× |
| Sachsen | 56,677 | 0.42× |
| Berlin | 54,905 | 0.45× |
| Thüringen | 52,576 | 0.75× |
| Hamburg | 50,476 | 0.81× |
| Mecklenburg-Vorpommern | 44,909 | 0.86× |
| Saarland | 44,644 | 1.32× |
| Sachsen-Anhalt | 42,551 | 0.6× |
| Bremen | 21,905 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.35× | Music & Radio |
| Progressive rock | 2.79× | Music & Radio |
| Commercial mortgage | 3.15× | Business & Career |
| De Buyer | 16.41× | Home & Garden |
| Combat sport | 1.56× | Sports |
| Handmade Gifts | 2.17× | Kids & Family |
| MS Mode | 6.77× | Fashion & Accessoires |
| Natural rubber | 2.03× | Cars & Mobility |
| Jersey (fabric) | 4.5× | Fashion & Accessoires |
| Information sensitivity | 4.53× | Technology & Electronics |
| Leprechaun | 6.9× | Literature |
| Hawesko | 2.92× | Food & Beverages |
| Fantasy Earth: Zero | 4.97× | Games |
| Hippocrates | 15.64× | Politics & Society |
| Buddy – The Buddy Holly Story | 3.61× | Music & Radio |
| Mechanic | 1.5× | Cars & Mobility |
| Liberace | 4.17× | Music & Radio |
| Icon (magazine) | 1.7× | Arts & Culture |
| Faktglaublich | 7.35× | Politics & Society |
| Ireen Sheer | 1.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.55 |
| Individualism | JOY | 1.8 |
| Luxury Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
See Beauty & Fashion audiences in other countries
More Beauty audiences in Germany
Frequently asked questions
How many fans does Beauty & Fashion have in Germany?
Beauty & Fashion has an estimated audience of 2,749,200 people in Germany, concentrated in Niedersachsen and Bayern.
What is the gender split and age of Beauty & Fashion fans?
76.0% of Beauty & Fashion fans are female, 24.0% are male, with an average age of 35.2 years.
Which brands do Beauty & Fashion fans like most?
Beauty & Fashion fans show strongest brand affinity for Gil Ofarim (4.35×), Progressive rock (2.79×), and Commercial mortgage (3.15×) over the country average.
Where do Beauty & Fashion fans live in Germany?
Beauty & Fashion fans in Germany are most concentrated in Niedersachsen (reach 1,648,671), Bayern (reach 304,734), and Nordrhein-Westfalen (reach 169,397). These three regions account for the largest share of the active audience.
What other brands do Beauty & Fashion fans also like?
Beyond Beauty & Fashion itself, the audience over-indexes on Progressive rock (2.79×), Commercial mortgage (3.15×), De Buyer (16.41×), and Combat sport (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.