Cyber Monday Audience in Germany
Cyber Monday has an estimated audience of 5,495,389 people in Germany. 59.9% are female, 40.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Black Friday (shopping), Black Friday, EBay, H&M, Party dress.
The average Cyber Monday fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Black Friday (shopping), Black Friday, EBay, with strongest over-indexing on Black Friday (shopping) (4.03× the country average). Demographically, the Cyber Monday audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Cyber Monday fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.5 |
| Estimated audience size | 5,495,389 |
Audience persona
The typical Cyber Monday fan in Germany is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday (shopping).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,487,195 | 1.24× |
| Bayern | 1,040,594 | 1.18× |
| Baden-Württemberg | 869,914 | 1.16× |
| Niedersachsen | 577,006 | 1.08× |
| Hessen | 480,972 | 1.15× |
| Berlin | 342,717 | 1.39× |
| Sachsen | 294,888 | 1.09× |
| Rheinland-Pfalz | 280,258 | 1.02× |
| Schleswig-Holstein | 196,561 | 1× |
| Hamburg | 161,421 | 1.3× |
| Brandenburg | 145,599 | 0.85× |
| Thüringen | 108,187 | 0.77× |
| Sachsen-Anhalt | 106,873 | 0.75× |
| Mecklenburg-Vorpommern | 75,650 | 0.72× |
| Bremen | 42,866 | 0.91× |
| Saarland | 25,781 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Friday (shopping) | 4.03× | Shopping |
| Black Friday | 5.87× | Shopping |
| EBay | 2.15× | Shopping |
| H&M | 2.12× | Shopping |
| Party dress | 4.38× | Fashion & Accessoires |
| Deichmann | 2.27× | Shopping |
| Loyalty program | 7.13× | Shopping |
| Coat (clothing) | 3.9× | Fashion & Accessoires |
| Gown | 3.74× | Fashion & Accessoires |
| Purchase discount | 5.03× | Shopping |
| IKEA | 1.65× | Home & Garden |
| Obi (store) | 1.63× | Shopping |
| Groupon | 3.87× | Internet & Social Media |
| Beauty & Fashion | 4.32× | Beauty & Wellness |
| Kaufland | 1.67× | Shopping |
| 1.63× | Internet & Social Media | |
| Breuninger | 2.26× | Fashion & Accessoires |
| Deal of the day | 2.94× | Shopping |
| Lidl | 1.57× | Shopping |
| Temu | 2.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.35 |
| LGBTQ+ Identity | OPEN | 2.98 |
| DIY Mentality | THRILL | 1.13 |
| Indulgence | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 7.2% |
| Italy | 6.2% |
See Cyber Monday audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Subscription business model (4,734,739)
- Group buying (1,397,293)
Frequently asked questions
How many fans does Cyber Monday have in Germany?
Cyber Monday has an estimated audience of 5,495,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cyber Monday fans?
59.9% of Cyber Monday fans are female, 40.1% are male, with an average age of 39.5 years.
Which brands do Cyber Monday fans like most?
Cyber Monday fans show strongest brand affinity for Black Friday (shopping) (4.03×), Black Friday (5.87×), and EBay (2.15×) over the country average.
Where do Cyber Monday fans live in Germany?
Cyber Monday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,487,195), Bayern (reach 1,040,594), and Baden-Württemberg (reach 869,914). These three regions account for the largest share of the active audience.
What other brands do Cyber Monday fans also like?
Beyond Cyber Monday itself, the audience over-indexes on Black Friday (5.87×), EBay (2.15×), H&M (2.12×), and Party dress (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.