Top 29 E-Commerces in Germany
This curated ranking covers the 29 largest e-commerces in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Drop shipping, Coupons and Auction lead the list with a combined estimated audience of 24,303,293 people. Across all 29 entries the average audience size is 1,379,557, and the largest, Drop shipping, reaches around 9,209,347 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Drop shipping |
9,209,347 | 7.0% | E-Commerce | Shopping |
| 2 |  Coupons |
9,021,945 | 2.5% | E-Commerce | Shopping |
| 3 |  Auction |
6,072,001 | 5.5% | E-Commerce | Shopping |
| 4 |  Cyber Monday |
5,495,389 | 6.0% | E-Commerce | Shopping |
| 5 |  Subscription business model |
4,734,738 | 3.1% | E-Commerce | Shopping |
| 6 |  Group buying |
1,397,292 | 1.9% | E-Commerce | Shopping |
| 7 |  Review |
701,215 | 2.0% | E-Commerce | Shopping |
| 8 |  Free shipping |
672,181 | 3.7% | E-Commerce | Shopping |
| 9 |  Cashback reward program |
558,947 | 1.5% | E-Commerce | Shopping |
| 10 |  Online shopping rewards |
436,275 | 3.0% | E-Commerce | Shopping |
| 11 |  Smart Shopping |
344,673 | 3.9% | E-Commerce | Shopping |
| 12 |  Cashback website |
326,143 | 3.4% | E-Commerce | Shopping |
| 13 |  Sustainable packaging |
220,767 | 6.1% | E-Commerce | Shopping |
| 14 |  Public auction |
183,369 | 1.7% | E-Commerce | Shopping |
| 15 |  Daily Deals |
133,163 | 3.1% | E-Commerce | Shopping |
| 16 |  Online fashion shop |
90,883 | 5.0% | E-Commerce | Shopping |
| 17 |  Multichannel retailing |
89,417 | 14.5% | E-Commerce | Shopping |
| 18 |  Build to order |
53,753 | 3.6% | E-Commerce | Shopping |
| 19 |  Cyber Monday Deals |
46,129 | 4.5% | E-Commerce | Shopping |
| 20 |  Luxury packaging |
42,906 | 1.7% | E-Commerce | Shopping |
| 21 |  Pitney Bowes |
41,742 | 3.5% | E-Commerce | Technology & Electronics |
| 22 |  Sample sale |
41,142 | 2.2% | E-Commerce | Shopping |
| 23 |  Flower Delivery Express |
29,681 | 14.6% | E-Commerce | Shopping |
| 24 |  Printable Coupons and Deals |
21,863 | 6.4% | E-Commerce | Shopping |
| 25 |  Affiliates |
16,032 | 2.2% | E-Commerce | Shopping |
| 26 |  G-Market |
11,969 | 2.4% | E-Commerce | Technology & Electronics |
| 27 |  Payment protection insurance |
10,911 | 0.7% | E-Commerce | Shopping |
| 28 |  Instant rebate |
3,252 | 0.9% | E-Commerce | Shopping |
| 29 |  Virtual goods |
40 | 0.1% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in Germany?
Drop shipping currently leads with an estimated audience of 9,209,347 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.