Cashback website Audience in Germany
Cashback website has an estimated audience of 326,143 people in Germany. 49.5% are female, 50.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Payback, Metre, TopCashBack, Cashback reward program, Swagbucks.
The average Cashback website fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Payback, Metre, TopCashBack, with strongest over-indexing on Payback (24.39× the country average). Demographically, the Cashback website audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Cashback website fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.7 |
| Estimated audience size | 326,143 |
Audience persona
The typical Cashback website fan in Germany is balanced, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 25,259 | 0.35× |
| Baden-Württemberg | 24,776 | 0.56× |
| Bayern | 23,968 | 0.46× |
| Niedersachsen | 22,590 | 0.71× |
| Rheinland-Pfalz | 22,414 | 1.37× |
| Brandenburg | 19,542 | 1.93× |
| Hessen | 18,472 | 0.74× |
| Sachsen | 17,553 | 1.1× |
| Schleswig-Holstein | 15,357 | 1.31× |
| Berlin | 15,115 | 1.04× |
| Sachsen-Anhalt | 9,371 | 1.11× |
| Hamburg | 8,842 | 1.2× |
| Thüringen | 7,237 | 0.87× |
| Mecklenburg-Vorpommern | 6,181 | 0.99× |
| Saarland | 6,145 | 1.53× |
| Bremen | 2,010 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Payback | 24.39× | Shopping |
| Metre | 53.48× | Politics & Society |
| TopCashBack | 60.15× | Shopping |
| Cashback reward program | 30.27× | Shopping |
| Swagbucks | 39.7× | Shopping |
| Aral AG | 3.71× | Cars & Mobility |
| Norte Shopping | 40.12× | Shopping |
| Cashback (film) | 17.75× | Movies & TV |
| Discount card | 12.98× | Shopping |
| Black Friday (shopping) | 3.66× | Shopping |
| Groupon | 5.64× | Internet & Social Media |
| Advent calendar | 6.4× | Kids & Family |
| QVC | 3.77× | Movies & TV |
| MSN | 4.24× | News |
| 2.9× | Internet & Social Media | |
| REWE | 2.14× | Shopping |
| Netto Marken-Discount | 2.16× | Shopping |
| Edeka | 2.09× | Shopping |
| Rossmann | 2.33× | Shopping |
| Deal of the day | 3.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 22.34 |
| Early Adopter Mentality | POWER | 1.85 |
| Convenience Orientation | PREMIUM | 1.76 |
| Career Orientation | POWER | 1.64 |
| Sustainability | BALANCE | 1.49 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.7% |
| India | 8.3% |
| France | 6.7% |
See Cashback website audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Cashback website have in Germany?
Cashback website has an estimated audience of 326,143 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cashback website fans?
49.5% of Cashback website fans are female, 50.5% are male, with an average age of 41.7 years.
Which brands do Cashback website fans like most?
Cashback website fans show strongest brand affinity for Payback (24.39×), Metre (53.48×), and TopCashBack (60.15×) over the country average.
Where do Cashback website fans live in Germany?
Cashback website fans in Germany are most concentrated in Nordrhein-Westfalen (reach 25,259), Baden-Württemberg (reach 24,776), and Bayern (reach 23,968). These three regions account for the largest share of the active audience.
What other brands do Cashback website fans also like?
Beyond Cashback website itself, the audience over-indexes on Metre (53.48×), TopCashBack (60.15×), Cashback reward program (30.27×), and Swagbucks (39.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cashback website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.