Cashback website Audience in United States

Cashback website logo

Cashback website has an estimated audience of 926,098 people in United States. 58.9% are female, 41.1% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Payback, Surrogates, Coach, SuperPretzel, Citi Trends.

The average Cashback website fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Payback, Surrogates, Coach, with strongest over-indexing on Payback (483.02× the country average). Demographically, the Cashback website audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Cashback website fans

Demographic split for Cashback website audience in United States
MetricValue
Female58.9%
Male41.1%
Average age39.2
Estimated audience size926,098

Audience persona

The typical Cashback website fan in United States is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.

Top regions in United States

Top regions ranked by reach for Cashback website in United States
RegionReachAffinity
California68,6220.67×
New York42,7680.83×
Texas37,1060.47×
Florida27,2120.43×
Pennsylvania19,2050.62×
New Jersey18,3050.78×
Illinois14,0100.45×
Georgia13,4310.47×
North Carolina12,0360.43×
Ohio11,9870.42×
Tennessee11,7090.63×
Washington11,5270.62×
Kentucky10,8830.94×
Maryland10,8740.68×
South Carolina10,7940.77×
Mississippi10,6071.39×
Michigan10,4420.43×
Louisiana10,3740.87×
Virginia10,2450.45×
Missouri10,1860.68×
Oklahoma10,1370.99×
Massachusetts9,8400.54×
Indiana9,7080.57×
Alabama8,7790.68×
West Virginia8,7572.03×
Minnesota8,6170.65×
Arizona8,5730.45×
Arkansas8,4811.11×
Connecticut8,4650.91×
Iowa8,4461.11×
Wisconsin8,1610.59×
Nevada7,7060.86×
Colorado7,6630.53×
Oregon7,6080.72×
Utah7,5620.91×
Kansas6,4700.89×
Idaho6,4691.39×
Nebraska6,3591.37×
Maine6,2661.89×
Delaware6,2392.44×
Hawaii6,1801.55×
New Hampshire5,7721.58×
New Mexico5,6231.21×
Montana5,3322.08×
Washington, District of Columbia4,5051.62×
Rhode Island4,1801.42×
North Dakota3,6601.92×
Alaska3,4951.76×
Vermont3,4262.11×
South Dakota2,2561.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cashback website audience
BrandAffinityCategory
Payback483.02×Shopping
Surrogates163.07×Movies & TV
Coach28.21×Fashion & Accessoires
SuperPretzel158.31×Food & Beverages
Citi Trends32.08×Shopping
IKEA Family163.95×Shopping
TCBY60.14×Food & Beverages
Snow White20×Movies & TV
Online fashion shop116.04×Shopping
Personal organizer20×Fashion & Accessoires
Slickdeals19.43×Shopping
Fertility factor126.6×Health
Rusk87.99×Food & Beverages
Boston Marathon20×Sports
Mehndi29.26×Fashion & Accessoires
Rakuten13.96×Shopping
New York City Marathon20×Sports
Coupon Cabin109.97×Shopping
MetLife20×Business & Career
American Fertility Association116.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cashback website audience
TraitClusterScore
Price SensitivityPREMIUM4
IndulgenceJOY1.36
CreativityOPEN1.33
Family OrientationCONSERVATISM1.27
Early Adopter MentalityPOWER1.26
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Cashback website
CountryShare
United States9.7%
India8.3%
France6.7%

See Cashback website audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Cashback website have in United States?

Cashback website has an estimated audience of 926,098 people in United States, concentrated in California and New York.

What is the gender split and age of Cashback website fans?

58.9% of Cashback website fans are female, 41.1% are male, with an average age of 39.2 years.

Which brands do Cashback website fans like most?

Cashback website fans show strongest brand affinity for Payback (483.02×), Surrogates (163.07×), and Coach (28.21×) over the country average.

Where do Cashback website fans live in United States?

Cashback website fans in United States are most concentrated in California (reach 68,622), New York (reach 42,768), and Texas (reach 37,106). These three regions account for the largest share of the active audience.

What other brands do Cashback website fans also like?

Beyond Cashback website itself, the audience over-indexes on Surrogates (163.07×), Coach (28.21×), SuperPretzel (158.31×), and Citi Trends (32.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashback website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.