Rascasse Audience Intelligence

Cashback website Audience in United States

A data profile of the people who buy, follow and care about Cashback website in United States — modelled from more than twelve digital signal sources. Cashback website has an estimated audience of 926,098 people in United States.

#14among E-Commerce in United States#8947among Topic in United States#387in Shopping

The average Cashback website fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Payback, Surrogates, Coach, with strongest over-indexing on Payback (483.02× the country average).

Demographically, the Cashback website audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cashback website fan in United States is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashback website profile in United States.

Audience size
926K
in United States
Gender
58.9%♀
41.1% male
Age
39.2
average years
Country rank
#24932
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashback website fans

58.9% are female, 41.1% are male, average age 39.2.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Cashback website audience in United States
MetricValue
Female58.9%
Male41.1%
Average age39.2
Estimated audience size926,098
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Cashback website audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4917%
50+24%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Cashback website audience comes from United States.

Worldwide audience distribution share by country for Cashback website
CountryShare
United States9.7%
India8.3%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashback website audience in United States is strongest.

Fig. 05

Top regions by affinity

Cashback website fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K1.10×
02Washington, District of Columbia~3K1.08×
03North Dakota~2K1.08×
04New Hampshire~4K1.07×
05Rhode Island~3K1.07×
06Montana~3K1.07×
07Alaska~2K1.06×
08West Virginia~5K1.05×
09Maine~3K1.05×
10Nebraska~5K1.03×
11Idaho~5K1.03×
12Mississippi~8K1.02×
13Iowa~8K1.02×
14Arkansas~8K1.02×
15New Mexico~5K1.02×
16Hawaii~4K1.02×
17South Dakota~2K1.02×
18Vermont~2K1.01×
19Oklahoma~10K1.00×
20Louisiana~10K0.99×
21Utah~8K0.99×
22Kansas~7K0.99×
23Kentucky~10K0.98×
24Oregon~10K0.98×
25Connecticut~9K0.98×
26Nevada~9K0.98×
27South Carolina~10K0.97×
28Alabama~10K0.97×
29Missouri~10K0.96×
30Wisconsin~10K0.96×
31Minnesota~10K0.96×
32Tennessee~20K0.95×
33Indiana~20K0.95×
34Maryland~20K0.95×
35Colorado~10K0.95×
36New Jersey~20K0.94×
37Arizona~20K0.94×
38Washington~20K0.94×
39Massachusetts~20K0.94×
40Michigan~20K0.93×
41Virginia~20K0.93×
42Pennsylvania~30K0.92×
43Ohio~30K0.92×
44Georgia~30K0.92×
45North Carolina~30K0.92×
46Illinois~30K0.90×
47New York~50K0.88×
48Florida~50K0.85×
49California~80K0.83×
50Texas~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Cashback website, United States
0.82×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashback website audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashback website audience
#·InterestCategoryAffinity×
01PaybackShopping483.02×
02IKEA FamilyShopping163.95×
03SurrogatesMovies & TV163.07×
04SuperPretzelFood & Beverages158.31×
05Fertility factorHealth126.60×
06Online fashion shopShopping116.04×
07Coupon CabinShopping109.97×
08RuskFood & Beverages87.99×
09TCBYFood & Beverages60.14×
10Citi TrendsShopping32.08×
11MehndiFashion & Accessoires29.26×
12CoachFashion & Accessoires28.21×
13Personal organizerFashion & Accessoires20.00×
14Church's ChickenFood & Beverages20.00×
15Snow WhiteMovies & TV20.00×
16Boston MarathonSports20.00×
17New York City MarathonSports20.00×
18MetLifeBusiness & Career20.00×
19SlickdealsShopping19.43×
20RakutenShopping13.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashback website audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashback website audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.60×
Risk AppetiteTHRILL1.99×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashback website audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.94×
Pet OwnershipJOY1.09×
Community OrientationOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashback website have in United States?

Cashback website has an estimated audience of 926,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cashback website fans?

58.9% of Cashback website fans are female, 41.1% are male, with an average age of 39.2 years.

03

Which brands do Cashback website fans like most?

Cashback website fans show strongest brand affinity for Payback (483.02×), Surrogates (163.07×), and Coach (28.21×) over the country average.

04

Where do Cashback website fans live in United States?

Cashback website fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cashback website fans also like?

Beyond Cashback website itself, the audience over-indexes on Surrogates (163.07×), Coach (28.21×), SuperPretzel (158.31×), and Citi Trends (32.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Cashback website audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashback website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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