Rascasse Audience Intelligence

Mehndi Audience in United States

A data profile of the people who buy, follow and care about Mehndi in United States — modelled from more than twelve digital signal sources. Mehndi has an estimated audience of 1,931,656 people in United States.

#6436among Topic in United States#642in Fashion & Accessoires

The average Mehndi fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tribeca Film Festival, Body painting, Cashback website, with strongest over-indexing on Tribeca Film Festival (19.53× the country average).

Demographically, the Mehndi audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mehndi fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Tribeca Film Festival.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mehndi profile in United States.

Audience size
1.9M
in United States
Gender
75.8%♀
24.2% male
Age
36.9
average years
Country rank
#14625
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mehndi fans

75.8% are female, 24.2% are male, average age 36.9.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Mehndi audience in United States
MetricValue
Female75.8%
Male24.2%
Average age36.9
Estimated audience size1,931,656
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Mehndi audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4918%
50+15%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Mehndi audience comes from United States.

Worldwide audience distribution share by country for Mehndi
CountryShare
India40.3%
United States11.3%
Pakistan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mehndi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mehndi fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.16×
02New York~200K1.81×
03Washington, District of Columbia~10K1.68×
04California~300K1.55×
05Illinois~100K1.55×
06Virginia~70K1.55×
07Maryland~50K1.50×
08Massachusetts~50K1.38×
09Texas~200K1.37×
10Washington~50K1.35×
11Georgia~80K1.29×
12Connecticut~20K1.25×
13Pennsylvania~80K1.20×
14Michigan~60K1.17×
15Delaware~6K1.11×
16North Carolina~60K1.09×
17Indiana~40K1.01×
18Ohio~60K1.00×
19Oregon~20K0.98×
20Missouri~30K0.96×
21Louisiana~20K0.96×
22Rhode Island~6K0.94×
23New Hampshire~7K0.93×
24Vermont~3K0.93×
25Kansas~10K0.92×
26Arizona~40K0.91×
27Colorado~30K0.90×
28Wisconsin~30K0.90×
29Minnesota~20K0.90×
30Kentucky~20K0.90×
31Florida~100K0.89×
32South Dakota~4K0.89×
33Oklahoma~20K0.88×
34Tennessee~30K0.87×
35Alaska~4K0.87×
36Arkansas~10K0.86×
37Iowa~10K0.86×
38Hawaii~7K0.85×
39North Dakota~3K0.84×
40Nebraska~8K0.83×
41Maine~6K0.83×
42Montana~4K0.82×
43South Carolina~20K0.81×
44West Virginia~7K0.79×
45Idaho~8K0.78×
46Nevada~10K0.77×
47Utah~10K0.77×
48Alabama~20K0.76×
49Mississippi~10K0.76×
50New Mexico~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Mehndi, United States
0.75×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mehndi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mehndi audience
#·InterestCategoryAffinity×
01Cashback websiteShopping29.26×
02Tribeca Film FestivalMovies & TV19.53×
03Body paintingBeauty & Wellness15.40×
04International educationBusiness & Career10.31×
05Avan JogiaMovies & TV8.57×
06Diaper bagKids & Family3.72×
07Eyelash extensionsBeauty & Wellness3.68×
08Artificial nailsBeauty & Wellness3.28×
09Designer clothingFashion & Accessoires3.22×
10Handmade jewelryFashion & Accessoires2.89×
11Drop shippingShopping2.77×
12ManicureBeauty & Wellness2.74×
13Natural skin careBeauty & Wellness2.64×
14Planet FitnessSports2.57×
15Personal careHealth2.37×
16InnovationBusiness & Career2.27×
17Indeed.comBusiness & Career2.10×
18Skin careBeauty & Wellness1.89×
19Do it yourself (DIY)Home & Garden1.64×
20Instant messagingInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mehndi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mehndi audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL6.05×
Price SensitivityPREMIUM2.19×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mehndi audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Social Media UsageJOY0.92×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mehndi have in United States?

Mehndi has an estimated audience of 1,931,656 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mehndi fans?

75.8% of Mehndi fans are female, 24.2% are male, with an average age of 36.9 years.

03

Which brands do Mehndi fans like most?

Mehndi fans show strongest brand affinity for Tribeca Film Festival (19.53×), Body painting (15.4×), and Cashback website (29.26×) over the country average.

04

Where do Mehndi fans live in United States?

Mehndi fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mehndi fans also like?

Beyond Mehndi itself, the audience over-indexes on Body painting (15.4×), Cashback website (29.26×), Planet Fitness (2.57×), and International education (10.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Mehndi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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