Mehndi Audience in United States

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Mehndi has an estimated audience of 1,931,656 people in United States. 75.8% are female, 24.2% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Mehndi fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Indeed.com (10.32× the country average). Demographically, the Mehndi audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Mehndi fans

Demographic split for Mehndi audience in United States
MetricValue
Female75.8%
Male24.2%
Average age36.9
Estimated audience size1,931,656

Audience persona

The typical Mehndi fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Mehndi in United States
RegionReachAffinity
California352,0831.66×
Texas254,9381.54×
New York220,4922.04×
New Jersey126,7932.58×
Florida120,5950.92×
Illinois116,2561.81×
Georgia85,2541.43×
Virginia83,2721.77×
Pennsylvania82,1031.26×
North Carolina67,0641.15×
Michigan62,8411.24×
Ohio58,5030.98×
Massachusetts58,4151.53×
Washington57,8401.49×
Maryland55,0911.66×
Indiana35,2011×
Arizona34,9620.89×
Tennessee31,4960.81×
Missouri29,5900.95×
Colorado27,1750.89×
Connecticut25,8161.33×
Minnesota24,8210.9×
Wisconsin24,6240.85×
Kentucky21,2260.88×
Oregon20,9690.95×
South Carolina20,6700.71×
Louisiana15,9520.64×
Oklahoma15,6860.73×
Alabama15,5960.58×
Nevada13,2660.71×
Iowa12,6610.8×
Kansas12,3900.81×
Washington, District of Columbia11,6462.01×
Utah11,4090.66×
Arkansas10,5260.66×
Mississippi9,2530.58×
Nebraska6,9150.71×
New Hampshire6,6780.88×
Hawaii6,0810.73×
Delaware6,0401.13×
Rhode Island5,4110.88×
New Mexico5,2340.54×
West Virginia4,7510.53×
Maine4,2220.61×
Idaho4,2150.44×
South Dakota2,5600.57×
Vermont2,5510.75×
Montana2,4310.45×
Alaska1,9520.47×
North Dakota1,8690.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mehndi audience
BrandAffinityCategory
Indeed.com10.32×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Sri Lanka26.13×Travel & Leisure
Astro (Malaysian satellite television)25.23×Movies & TV
Body painting18.05×Beauty & Wellness
Google Maps4.64×Internet & Social Media
Alia Bhatt37.74×Movies & TV
Jollibee12.19×Food & Beverages
Google News6.62×News
Income tax13.19×Business & Career
Cotton On16.34×Fashion & Accessoires
Enterprise Rent-A-Car6.23×Cars & Mobility
Apple Store7.9×Shopping
DuckDuckGo8.53×Internet & Social Media
Ian Somerhalder15.04×Movies & TV
Priyanka Chopra11.76×Movies & TV
Alexandra Daddario7.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mehndi audience
TraitClusterScore
ExtroversionTHRILL7.08
Price SensitivityPREMIUM1.91
Design AffinityPREMIUM1.83
Luxury OrientationPREMIUM1.59
TravellingTHRILL1.47
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Mehndi
CountryShare
India40.3%
United States11.3%
Pakistan5.3%

See Mehndi audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Mehndi have in United States?

Mehndi has an estimated audience of 1,931,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Mehndi fans?

75.8% of Mehndi fans are female, 24.2% are male, with an average age of 36.9 years.

Which brands do Mehndi fans like most?

Mehndi fans show strongest brand affinity for Indeed.com (10.32×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mehndi fans live in United States?

Mehndi fans in United States are most concentrated in California (reach 352,083), Texas (reach 254,938), and New York (reach 220,492). These three regions account for the largest share of the active audience.

What other brands do Mehndi fans also like?

Beyond Mehndi itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.