Mehndi Audience in United States
Mehndi has an estimated audience of 1,931,656 people in United States. 75.8% are female, 24.2% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Bank account, Vocal harmony, Goop, Fairy godmother.
The average Mehndi fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Bank account, Vocal harmony, with strongest over-indexing on Historic site (10.33× the country average). Demographically, the Mehndi audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Mehndi fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 36.9 |
| Estimated audience size | 1,931,656 |
Audience persona
The typical Mehndi fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 352,083 | 1.66× |
| Texas | 254,938 | 1.54× |
| New York | 220,492 | 2.04× |
| New Jersey | 126,793 | 2.58× |
| Florida | 120,595 | 0.92× |
| Illinois | 116,256 | 1.81× |
| Georgia | 85,254 | 1.43× |
| Virginia | 83,272 | 1.77× |
| Pennsylvania | 82,103 | 1.26× |
| North Carolina | 67,064 | 1.15× |
| Michigan | 62,841 | 1.24× |
| Ohio | 58,503 | 0.98× |
| Massachusetts | 58,415 | 1.53× |
| Washington | 57,840 | 1.49× |
| Maryland | 55,091 | 1.66× |
| Indiana | 35,201 | 1× |
| Arizona | 34,962 | 0.89× |
| Tennessee | 31,496 | 0.81× |
| Missouri | 29,590 | 0.95× |
| Colorado | 27,175 | 0.89× |
| Connecticut | 25,816 | 1.33× |
| Minnesota | 24,821 | 0.9× |
| Wisconsin | 24,624 | 0.85× |
| Kentucky | 21,226 | 0.88× |
| Oregon | 20,969 | 0.95× |
| South Carolina | 20,670 | 0.71× |
| Louisiana | 15,952 | 0.64× |
| Oklahoma | 15,686 | 0.73× |
| Alabama | 15,596 | 0.58× |
| Nevada | 13,266 | 0.71× |
| Iowa | 12,661 | 0.8× |
| Kansas | 12,390 | 0.81× |
| Washington, District of Columbia | 11,646 | 2.01× |
| Utah | 11,409 | 0.66× |
| Arkansas | 10,526 | 0.66× |
| Mississippi | 9,253 | 0.58× |
| Nebraska | 6,915 | 0.71× |
| New Hampshire | 6,678 | 0.88× |
| Hawaii | 6,081 | 0.73× |
| Delaware | 6,040 | 1.13× |
| Rhode Island | 5,411 | 0.88× |
| New Mexico | 5,234 | 0.54× |
| West Virginia | 4,751 | 0.53× |
| Maine | 4,222 | 0.61× |
| Idaho | 4,215 | 0.44× |
| South Dakota | 2,560 | 0.57× |
| Vermont | 2,551 | 0.75× |
| Montana | 2,431 | 0.45× |
| Alaska | 1,952 | 0.47× |
| North Dakota | 1,869 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 10.33× | Arts & Culture |
| Bank account | 3.41× | Business & Career |
| Vocal harmony | 6.18× | Music & Radio |
| Goop | 6.42× | Internet & Social Media |
| Fairy godmother | 8.52× | Literature |
| Tierra Cali | 8.42× | Travel & Leisure |
| Product design | 1.97× | Business & Career |
| Nebraska Cornhuskers football | 3.59× | Sports |
| Combat sport | 1.57× | Sports |
| Grinch | 3.71× | Movies & TV |
| Mathcore | 7.35× | Music & Radio |
| Natural rubber | 1.89× | Cars & Mobility |
| Google Photos | 2.1× | Technology & Electronics |
| La Jolla | 7.59× | Travel & Leisure |
| UK garage | 4.34× | Music & Radio |
| Jesse Plemons | 2.73× | Movies & TV |
| Electrolyte | 3.62× | Health |
| Cachorro | 4.15× | Pets & Animals |
| Mothercare | 2.41× | Kids & Family |
| Voter registration | 3.41× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 7.08 |
| Price Sensitivity | PREMIUM | 1.91 |
| Design Affinity | PREMIUM | 1.83 |
| Luxury Orientation | PREMIUM | 1.59 |
| Travelling | THRILL | 1.47 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 40.3% |
| United States | 11.3% |
| Pakistan | 5.3% |
See Mehndi audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mehndi have in United States?
Mehndi has an estimated audience of 1,931,656 people in United States, concentrated in California and Texas.
What is the gender split and age of Mehndi fans?
75.8% of Mehndi fans are female, 24.2% are male, with an average age of 36.9 years.
Which brands do Mehndi fans like most?
Mehndi fans show strongest brand affinity for Historic site (10.33×), Bank account (3.41×), and Vocal harmony (6.18×) over the country average.
Where do Mehndi fans live in United States?
Mehndi fans in United States are most concentrated in California (reach 352,083), Texas (reach 254,938), and New York (reach 220,492). These three regions account for the largest share of the active audience.
What other brands do Mehndi fans also like?
Beyond Mehndi itself, the audience over-indexes on Bank account (3.41×), Vocal harmony (6.18×), Goop (6.42×), and Fairy godmother (8.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.