Rascasse Audience Intelligence

Handmade jewelry Audience in United States

A data profile of the people who buy, follow and care about Handmade jewelry in United States — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 20,554,328 people in United States.

#1087among Topic in United States#81in Fashion & Accessoires

The average Handmade jewelry fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Food and drink, Old Navy, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Handmade jewelry audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handmade jewelry fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade jewelry profile in United States.

Audience size
20.6M
in United States
Gender
73.8%♀
26.2% male
Age
37.9
average years
Country rank
#1588
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade jewelry fans

73.8% are female, 26.2% are male, average age 37.9.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Handmade jewelry audience in United States
MetricValue
Female73.8%
Male26.2%
Average age37.9
Estimated audience size20,554,328
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Handmade jewelry audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Handmade jewelry audience comes from United States.

Worldwide audience distribution share by country for Handmade jewelry
CountryShare
United States16.5%
Japan9.8%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade jewelry fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K2.03×
02Wisconsin~600K1.93×
03Hawaii~200K1.70×
04Idaho~100K1.29×
05Mississippi~200K1.24×
06Alabama~300K1.19×
07Tennessee~500K1.15×
08Oregon~300K1.14×
09Arkansas~200K1.13×
10Montana~60K1.13×
11Vermont~40K1.13×
12Minnesota~300K1.10×
13Maine~80K1.08×
14South Carolina~300K1.05×
15North Carolina~600K1.03×
16Louisiana~300K1.02×
17Kentucky~300K1.02×
18Colorado~300K1.00×
19Kansas~200K1.00×
20Alaska~40K0.99×
21New Hampshire~80K0.98×
22South Dakota~50K0.96×
23Georgia~600K0.95×
24North Dakota~40K0.95×
25Oklahoma~200K0.94×
26West Virginia~90K0.94×
27Iowa~200K0.93×
28Nebraska~90K0.92×
29Washington~400K0.91×
30Missouri~300K0.91×
31Connecticut~200K0.91×
32Pennsylvania~600K0.90×
33Massachusetts~400K0.90×
34Rhode Island~60K0.90×
35Virginia~400K0.88×
36Ohio~600K0.87×
37Delaware~50K0.86×
38New Mexico~90K0.85×
39New York~1M0.84×
40Texas~1.5M0.83×
41Indiana~300K0.82×
42Illinois~600K0.81×
43Washington, District of Columbia~50K0.80×
44California~2M0.79×
45Michigan~400K0.79×
46Florida~1M0.78×
47Arizona~300K0.78×
48Maryland~300K0.76×
49New Jersey~400K0.75×
50Nevada~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Handmade jewelry, United States
0.73×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handmade jewelry audience
#·InterestCategoryAffinity×
01Jewelry designFashion & Accessoires4.78×
02EarringFashion & Accessoires4.16×
03HouseplantHome & Garden4.14×
04Boho-chicFashion & Accessoires4.10×
05Free PeopleFashion & Accessoires4.00×
06Natural skin careBeauty & Wellness3.73×
07NecklaceFashion & Accessoires3.65×
08Self-loveHealth2.93×
09BraceletFashion & Accessoires2.72×
10ULTA BeautyBeauty & Wellness2.58×
11EtsyFashion & Accessoires2.52×
12Trader Joe'sShopping2.46×
13Old NavyFashion & Accessoires2.45×
14Dollar TreeShopping2.29×
15Macy'sShopping2.03×
16BeautyBeauty & Wellness1.75×
17Luxury goodsFashion & Accessoires1.67×
18JewelryFashion & Accessoires1.57×
19Food and drinkFood & Beverages1.53×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handmade jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handmade jewelry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.33×
MindfulnessBALANCE1.77×
CreativityOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handmade jewelry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.66×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handmade jewelry have in United States?

Handmade jewelry has an estimated audience of 20,554,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Handmade jewelry fans?

73.8% of Handmade jewelry fans are female, 26.2% are male, with an average age of 37.9 years.

03

Which brands do Handmade jewelry fans like most?

Handmade jewelry fans show strongest brand affinity for Beauty (1.75×), Food and drink (1.53×), and Old Navy (2.45×) over the country average.

04

Where do Handmade jewelry fans live in United States?

Handmade jewelry fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Handmade jewelry fans also like?

Beyond Handmade jewelry itself, the audience over-indexes on Food and drink (1.53×), Old Navy (2.45×), Trader Joe's (2.46×), and Boho-chic (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Handmade jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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