Handmade jewelry Audience in United States

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Handmade jewelry has an estimated audience of 20,554,328 people in United States. 73.8% are female, 26.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Food and drink, Old Navy, Boho-chic, Houseplant.

The average Handmade jewelry fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Food and drink, Old Navy, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Handmade jewelry audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Handmade jewelry fans

Demographic split for Handmade jewelry audience in United States
MetricValue
Female73.8%
Male26.2%
Average age37.9
Estimated audience size20,554,328

Audience persona

The typical Handmade jewelry fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Handmade jewelry in United States
RegionReachAffinity
California2,124,1990.94×
Texas1,478,6420.84×
Florida1,272,8560.91×
New York1,121,4220.98×
North Carolina746,0141.21×
Pennsylvania719,7361.04×
Georgia694,8141.1×
Illinois666,0980.97×
Ohio576,7590.91×
Tennessee545,4171.32×
Virginia507,4391.01×
Washington495,1391.2×
Michigan471,3620.88×
New Jersey469,4850.9×
Massachusetts445,4771.1×
Arizona369,8600.88×
Colorado349,9241.08×
Missouri334,5051.01×
South Carolina323,7921.05×
Indiana315,4800.84×
Maryland312,9860.89×
Utah300,4351.63×
Oregon281,3161.19×
Louisiana266,3081×
Minnesota260,6980.89×
Kentucky259,1461.01×
Wisconsin251,8830.81×
Oklahoma219,9490.96×
Alabama218,3800.76×
Connecticut189,7140.92×
Mississippi181,8501.07×
Kansas168,5731.04×
Arkansas161,5520.95×
Nevada157,7840.79×
Iowa131,6410.78×
Hawaii122,0451.38×
Idaho103,2951×
West Virginia103,0271.08×
Maine93,6251.27×
Nebraska92,6260.9×
New Mexico92,1430.89×
New Hampshire87,3161.08×
Montana66,5791.17×
Rhode Island58,5510.89×
Vermont50,6781.4×
Alaska47,0001.07×
Washington, District of Columbia40,8880.66×
South Dakota40,4410.85×
Delaware37,7530.67×
North Dakota36,9150.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handmade jewelry audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Food and drink1.53×Food & Beverages
Old Navy2.45×Fashion & Accessoires
Boho-chic4.1×Fashion & Accessoires
Houseplant4.14×Home & Garden
Earring4.16×Fashion & Accessoires
Natural skin care3.73×Beauty & Wellness
Necklace3.65×Fashion & Accessoires
Superman1.52×Movies & TV
Dollar Tree2.29×Shopping
Self-love2.93×Health
Free People4×Fashion & Accessoires
Etsy2.52×Fashion & Accessoires
Jewelry design4.78×Fashion & Accessoires
Macy's2.03×Shopping
Bracelet2.72×Fashion & Accessoires
Luxury goods1.67×Fashion & Accessoires
Jewelry1.57×Fashion & Accessoires
ULTA Beauty2.58×Beauty & Wellness
Fashion Nova2.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handmade jewelry audience
TraitClusterScore
Luxury OrientationPREMIUM2.71
Design AffinityPREMIUM2.12
SustainabilityBALANCE1.9
Risk AppetiteTHRILL1.73
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Handmade jewelry
CountryShare
United States16.5%
Japan9.8%
India6.8%

See Handmade jewelry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Handmade jewelry have in United States?

Handmade jewelry has an estimated audience of 20,554,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Handmade jewelry fans?

73.8% of Handmade jewelry fans are female, 26.2% are male, with an average age of 37.9 years.

Which brands do Handmade jewelry fans like most?

Handmade jewelry fans show strongest brand affinity for Beauty (1.75×), Food and drink (1.53×), and Old Navy (2.45×) over the country average.

Where do Handmade jewelry fans live in United States?

Handmade jewelry fans in United States are most concentrated in California (reach 2,124,199), Texas (reach 1,478,642), and Florida (reach 1,272,856). These three regions account for the largest share of the active audience.

What other brands do Handmade jewelry fans also like?

Beyond Handmade jewelry itself, the audience over-indexes on Food and drink (1.53×), Old Navy (2.45×), Boho-chic (4.1×), and Houseplant (4.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.