Handmade jewelry Audience in Germany
Handmade jewelry has an estimated audience of 4,950,853 people in Germany. 75.1% are female, 24.9% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jewelry design, Boho-chic, Home Interior Design, Handmade, Bohemian style.
The average Handmade jewelry fan in Germany is 39.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jewelry design, Boho-chic, Home Interior Design, with strongest over-indexing on Jewelry design (6.83× the country average). Demographically, the Handmade jewelry audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Handmade jewelry fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 39.5 |
| Estimated audience size | 4,950,853 |
Audience persona
The typical Handmade jewelry fan in Germany is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jewelry design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 583,896 | 0.73× |
| Nordrhein-Westfalen | 552,236 | 0.51× |
| Baden-Württemberg | 430,320 | 0.64× |
| Hessen | 312,496 | 0.83× |
| Berlin | 304,985 | 1.38× |
| Niedersachsen | 205,676 | 0.43× |
| Rheinland-Pfalz | 151,674 | 0.61× |
| Thüringen | 137,119 | 1.09× |
| Sachsen-Anhalt | 133,169 | 1.04× |
| Sachsen | 126,698 | 0.52× |
| Brandenburg | 123,427 | 0.8× |
| Saarland | 119,758 | 1.97× |
| Bremen | 117,524 | 2.78× |
| Mecklenburg-Vorpommern | 117,123 | 1.24× |
| Schleswig-Holstein | 109,118 | 0.61× |
| Hamburg | 92,320 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jewelry design | 6.83× | Fashion & Accessoires |
| Boho-chic | 5.56× | Fashion & Accessoires |
| Home Interior Design | 3.04× | Home & Garden |
| Handmade | 3.46× | Home & Garden |
| Bohemian style | 5.62× | Fashion & Accessoires |
| Pandora | 4.51× | Fashion & Accessoires |
| Pendant | 5.58× | Politics & Society |
| Decoration | 3.22× | Home & Garden |
| Handmade Crafts | 3.85× | Kids & Family |
| Art jewelry | 4.56× | Fashion & Accessoires |
| Etsy | 2.82× | Fashion & Accessoires |
| Gift shop | 3.04× | Home & Garden |
| Earring | 3.63× | Fashion & Accessoires |
| Pattern (sewing) | 3.77× | Home & Garden |
| Necklace | 4.03× | Fashion & Accessoires |
| Unique Gifts | 3.38× | Shopping |
| Infant clothing | 3.02× | Kids & Family |
| Gemstone | 3.53× | Fashion & Accessoires |
| Home Interiors | 3× | Home & Garden |
| Sustainable fashion | 3.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.62 |
| Sustainability | BALANCE | 1.91 |
| Individualism | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.62 |
| Creativity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
See Handmade jewelry audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Handmade jewelry have in Germany?
Handmade jewelry has an estimated audience of 4,950,853 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Handmade jewelry fans?
75.1% of Handmade jewelry fans are female, 24.9% are male, with an average age of 39.5 years.
Which brands do Handmade jewelry fans like most?
Handmade jewelry fans show strongest brand affinity for Jewelry design (6.83×), Boho-chic (5.56×), and Home Interior Design (3.04×) over the country average.
Where do Handmade jewelry fans live in Germany?
Handmade jewelry fans in Germany are most concentrated in Bayern (reach 583,896), Nordrhein-Westfalen (reach 552,236), and Baden-Württemberg (reach 430,320). These three regions account for the largest share of the active audience.
What other brands do Handmade jewelry fans also like?
Beyond Handmade jewelry itself, the audience over-indexes on Boho-chic (5.56×), Home Interior Design (3.04×), Handmade (3.46×), and Bohemian style (5.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.