A data profile of the people who buy, follow and care about Handmade jewelry in Spain — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 3,323,622 people in Spain.
The average Handmade jewelry fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Jewelry design, Art jewelry, Food and drink, with strongest over-indexing on Jewelry design (6.93× the country average).
Demographically, the Handmade jewelry audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Handmade jewelry fan in Spain is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Jewelry design.
The key figures that characterise the Handmade jewelry profile in Spain.
80.4% are female, 19.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 44.7 |
| Estimated audience size | 3,323,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Handmade jewelry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
Where the Handmade jewelry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.27× | |
| 02 | Cantabria | ~50K | 1.07× | |
| 03 | Navarre | ~40K | 1.06× | |
| 04 | Extremadura | ~70K | 1.04× | |
| 05 | Principality of Asturias | ~80K | 1.01× | |
| 06 | Aragon | ~90K | 1.00× | |
| 07 | Region of Murcia | ~100K | 0.99× | |
| 08 | Balearic Islands | ~90K | 0.99× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Castilla-La Mancha | ~100K | 0.96× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Catalonia | ~600K | 0.93× | |
| 13 | Galicia | ~100K | 0.93× | |
| 14 | Basque Autonomous Country | ~100K | 0.93× | |
| 15 | Comunidad Valenciana | ~300K | 0.88× | |
| 16 | Andalusia | ~500K | 0.83× | |
| 17 | Community of Madrid | ~500K | 0.81× |
The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jewelry design | Fashion & Accessoires | 6.93× | ||
| 02 | Pendant | Politics & Society | 6.00× | ||
| 03 | Bohemian style | Fashion & Accessoires | 5.66× | ||
| 04 | Art jewelry | Fashion & Accessoires | 5.62× | ||
| 05 | Necklace | Fashion & Accessoires | 5.00× | ||
| 06 | Engagement ring | Fashion & Accessoires | 4.82× | ||
| 07 | Boho-chic | Fashion & Accessoires | 4.71× | ||
| 08 | Earring | Fashion & Accessoires | 4.64× | ||
| 09 | Ring (jewellery) | Fashion & Accessoires | 3.99× | ||
| 10 | Gemstone | Fashion & Accessoires | 3.93× | ||
| 11 | Handmade | Home & Garden | 3.87× | ||
| 12 | Costume jewelry | Fashion & Accessoires | 3.75× | ||
| 13 | Fashion show | Fashion & Accessoires | 3.37× | ||
| 14 | Sephora | Shopping | 3.04× | ||
| 15 | Boutiques | Fashion & Accessoires | 2.10× | ||
| 16 | Crafts | Home & Garden | 2.00× | ||
| 17 | Food and drink | Food & Beverages | 1.73× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Online shopping | Shopping | 1.63× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.23× | |
| Creativity | OPEN | 2.07× | |
| Extroversion | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.92× |
Handmade jewelry has an estimated audience of 3,323,622 people in Spain, concentrated in Catalonia and Andalusia.
80.4% of Handmade jewelry fans are female, 19.6% are male, with an average age of 44.7 years.
Handmade jewelry fans show strongest brand affinity for Jewelry design (6.93×), Art jewelry (5.62×), and Food and drink (1.73×) over the country average.
Handmade jewelry fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Handmade jewelry itself, the audience over-indexes on Art jewelry (5.62×), Food and drink (1.73×), Pendant (6×), and Bohemian style (5.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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