Rascasse Audience Intelligence

Handmade Audience in Spain

Name: Handmade — Spain
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Handmade in Spain — modelled from more than twelve digital signal sources. Handmade has an estimated audience of 2,963,672 people in Spain.

#840among Topic in Spain #78in Home & Garden

The average Handmade fan in Spain is 44.3 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade profile in Spain.

Audience size

in Spain

Gender

81.1%♀

18.9% male

Age

44.3

average years

Country rank

#1268

Topic in Spain

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Handmade fans

81.1% are female, 18.9% are male, average age 44.3.

Fig. 02

Gender split

81.1%

Female

18.9%

Male

Demographic split for Handmade audience in Spain
Metric	Value
Female	81.1%
Male	18.9%
Average age	44.3
Estimated audience size	2,963,672

Fig. 03

Age distribution

Age distribution of the Handmade audience in Spain
Age bracket	Share	%
16-19		9%
20-29		15%
30-39		19%
40-49		28%
50+		29%

Fig. 04

Worldwide distribution

3.1%

of the worldwide Handmade audience comes from Spain.

Worldwide audience distribution share by country for Handmade
Country	Share
United States	14.7%
Japan	11.1%
India	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade audience in Spain is strongest.

Fig. 05

Top regions by affinity

Handmade fans by region: top regions in Spain
#	Region	Reach	×
01	Catalonia	~800K	1.42×
02	Comunidad Valenciana	~400K	1.29×
03	Canary Islands	~200K	1.27×
04	Andalusia	~700K	1.12×
05	Balearic Islands	~90K	1.07×
06	Extremadura	~70K	1.04×
07	Galicia	~100K	0.99×
08	La Rioja	~20K	0.99×
09	Cantabria	~40K	0.97×
10	Aragon	~80K	0.96×
11	Castilla-La Mancha	~100K	0.95×
12	Principality of Asturias	~70K	0.95×
13	Castile and León	~100K	0.94×
14	Basque Autonomous Country	~100K	0.94×
15	Region of Murcia	~90K	0.93×
16	Navarre	~30K	0.93×
17	Community of Madrid	~500K	0.90×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Spain

Entertainment (28,230,018)
Food and drink (27,308,440)
Sports (26,429,997)
Business and industry (26,410,090)
Arts and music (26,156,055)

See Handmade audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Handmade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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