Rascasse Audience Intelligence

Handmade Audience in United States

A data profile of the people who buy, follow and care about Handmade in United States — modelled from more than twelve digital signal sources. Handmade has an estimated audience of 13,865,804 people in United States.

#1719among Topic in United States#193in Home & Garden

The average Handmade fan in United States is 35.9 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade profile in United States.

Audience size
13.9M
in United States
Gender
75.0%♀
25.0% male
Age
35.9
average years
Country rank
#2556
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade fans

75.0% are female, 25.0% are male, average age 35.9.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Handmade audience in United States
MetricValue
Female75.0%
Male25.0%
Average age35.9
Estimated audience size13,865,804
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Handmade audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Handmade audience comes from United States.

Worldwide audience distribution share by country for Handmade
CountryShare
United States14.7%
Japan11.1%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~2M13.97×
02Michigan~700K1.87×
03Hawaii~60K1.06×
04Oregon~200K0.99×
05Maine~50K0.93×
06Montana~40K0.92×
07Mississippi~100K0.91×
08Washington~300K0.90×
09Alaska~30K0.90×
10Vermont~20K0.90×
11Arkansas~100K0.88×
12Idaho~60K0.87×
13West Virginia~60K0.87×
14South Dakota~30K0.87×
15North Dakota~20K0.87×
16New Hampshire~50K0.86×
17Rhode Island~40K0.86×
18California~1.5M0.85×
19Washington, District of Columbia~40K0.85×
20Massachusetts~200K0.84×
21Kansas~90K0.83×
22New Mexico~60K0.83×
23Delaware~30K0.83×
24Alabama~200K0.81×
25New York~600K0.80×
26Kentucky~100K0.80×
27North Carolina~300K0.79×
28Connecticut~100K0.79×
29Nebraska~50K0.79×
30Virginia~300K0.78×
31Tennessee~200K0.78×
32Wisconsin~200K0.78×
33South Carolina~200K0.78×
34Minnesota~200K0.78×
35Louisiana~100K0.78×
36Indiana~200K0.77×
37Missouri~200K0.77×
38Colorado~200K0.77×
39Iowa~90K0.77×
40Nevada~100K0.76×
41Utah~90K0.76×
42Arizona~200K0.75×
43Pennsylvania~300K0.74×
44Georgia~300K0.74×
45Ohio~300K0.74×
46Illinois~300K0.73×
47New Jersey~300K0.73×
48Maryland~200K0.73×
49Texas~900K0.72×
50Florida~700K0.72×
Fig. 06

Affinity by region

Affinity by region — Handmade, United States
0.72×1.00×13.97×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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