Handmade Audience in United States
Handmade has an estimated audience of 13,865,804 people in United States. 75.0% are female, 25.0% are male, average age 35.9. Top regions: California, Oklahoma, Texas.
The average Handmade fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Oklahoma, Texas.
Category: Home & Garden · Type: Topic
Demographics of Handmade fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 35.9 |
| Estimated audience size | 13,865,804 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,558,424 | 1.02× |
| Oklahoma | 1,415,464 | 9.19× |
| Texas | 1,001,696 | 0.84× |
| Florida | 765,185 | 0.82× |
| New York | 761,830 | 0.98× |
| Michigan | 658,696 | 1.82× |
| Pennsylvania | 389,008 | 0.83× |
| Illinois | 382,123 | 0.83× |
| North Carolina | 369,715 | 0.89× |
| Georgia | 360,283 | 0.84× |
| Ohio | 346,989 | 0.81× |
| Virginia | 303,716 | 0.9× |
| Washington | 296,590 | 1.07× |
| New Jersey | 285,594 | 0.81× |
| Massachusetts | 271,508 | 0.99× |
| Tennessee | 220,450 | 0.79× |
| Arizona | 219,121 | 0.77× |
| Indiana | 202,292 | 0.8× |
| Maryland | 195,043 | 0.82× |
| Oregon | 190,821 | 1.2× |
| Colorado | 186,424 | 0.85× |
| Wisconsin | 170,879 | 0.82× |
| Alabama | 170,847 | 0.88× |
| South Carolina | 165,688 | 0.79× |
| Minnesota | 163,287 | 0.82× |
| Missouri | 162,135 | 0.73× |
| Louisiana | 135,912 | 0.76× |
| Kentucky | 127,350 | 0.73× |
| Connecticut | 114,697 | 0.82× |
| Mississippi | 107,133 | 0.94× |
| Nevada | 103,547 | 0.77× |
| Kansas | 91,654 | 0.84× |
| Utah | 91,453 | 0.74× |
| Arkansas | 87,051 | 0.76× |
| Hawaii | 78,020 | 1.31× |
| Iowa | 75,662 | 0.66× |
| Idaho | 58,764 | 0.85× |
| West Virginia | 49,614 | 0.77× |
| New Mexico | 48,479 | 0.7× |
| Maine | 42,881 | 0.86× |
| New Hampshire | 42,658 | 0.78× |
| Nebraska | 42,641 | 0.61× |
| Washington, District of Columbia | 36,067 | 0.87× |
| Montana | 34,716 | 0.9× |
| Rhode Island | 30,893 | 0.7× |
| Delaware | 20,749 | 0.54× |
| Alaska | 19,374 | 0.65× |
| Vermont | 17,724 | 0.73× |
| North Dakota | 16,231 | 0.57× |
| South Dakota | 15,744 | 0.49× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 11.1% |
| India | 6.2% |
See Handmade audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Handmade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.