Rascasse Audience Intelligence

Handmade Audience in India

A data profile of the people who buy, follow and care about Handmade in India — modelled from more than twelve digital signal sources. Handmade has an estimated audience of 5,874,722 people in India.

#674among Topic in India#42in Home & Garden

The average Handmade fan in India is 29.8 years old, balanced, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Handmade profile in India.

Audience size
5.9M
in India
Gender
53.9%♀
46.1% male
Age
29.8
average years
Country rank
#964
Topic in India
Fig. 01

Search interest · 12-month trend

+115%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade fans

53.9% are female, 46.1% are male, average age 29.8.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Handmade audience in India
MetricValue
Female53.9%
Male46.1%
Average age29.8
Estimated audience size5,874,722
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Handmade audience in India
Age bracketShare%
16-1938%
20-2935%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Handmade audience comes from India.

Worldwide audience distribution share by country for Handmade
CountryShare
United States14.7%
Japan11.1%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade audience in India is strongest.

Fig. 05

Top regions by affinity

Handmade fans by region: top regions in India
#RegionReachAffinity×
01Goa~7K1.20×
02Gujarat~200K1.16×
03Assam~70K1.14×
04Uttarakhand~30K1.13×
05Madhya Pradesh~100K1.11×
06Rajasthan~100K1.10×
07Maharashtra~300K1.07×
08West Bengal~200K1.06×
09Punjab (region)~80K1.06×
10Sikkim~3K1.06×
11Haryana~80K1.04×
12Arunachal Pradesh~4K1.03×
13Nagaland~4K1.01×
14Himachal Pradesh~20K1.00×
15Manipur~7K1.00×
16Mizoram~4K1.00×
17Chhattisgarh~40K0.99×
18Tripura~8K0.98×
19Meghalaya~6K0.98×
20Uttar Pradesh~300K0.97×
21Jharkhand~50K0.94×
22Bihar~100K0.90×
23Jammu and Kashmir~20K0.90×
24Andhra Pradesh~60K0.81×
25Odisha~50K0.79×
26Telangana~60K0.77×
27Karnataka~100K0.76×
28Tamil Nadu~100K0.76×
29Kerala~70K0.75×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in India

See Handmade audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Handmade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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