A data profile of the people who buy, follow and care about Handmade in Sweden — modelled from more than twelve digital signal sources. Handmade has an estimated audience of 1,113,121 people in Sweden.
Handmade has an estimated audience of 1,113,121 people in Sweden. 80.9% are female, 19.1% are male, average age 45.1.
The key figures that characterise the Handmade profile in Sweden.
80.9% are female, 19.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 45.1 |
| Estimated audience size | 1,113,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Handmade audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 11.1% |
| India | 6.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Handmade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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