A data profile of the people who buy, follow and care about Food and drink in Sweden — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 7,010,051 people in Sweden.
Food and drink has an estimated audience of 7,010,051 people in Sweden. 56.6% are female, 43.4% are male, average age 45.1.
Demographically, the Food and drink audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Design Affinity.
The key figures that characterise the Food and drink profile in Sweden.
56.6% are female, 43.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.1 |
| Estimated audience size | 7,010,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Food and drink audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Design Affinity | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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