Rascasse Audience Intelligence

Food and drink Audience in Argentina

A data profile of the people who buy, follow and care about Food and drink in Argentina — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 5,682,966 people in Argentina.

#4among Lifestyle cluster in Argentina
#5among Topic in Argentina#1in Food & Beverages

Food and drink has an estimated audience of 5,682,966 people in Argentina. 56.1% are female, 43.9% are male, average age 37.0.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Food and drink profile in Argentina.

Audience size
5.7M
in Argentina
Gender
56.1%
43.9% male
Age
37.0
average years
Country rank
#39
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food and drink fans

56.1% are female, 43.9% are male, average age 37.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Food and drink audience in Argentina
MetricValue
Female56.1%
Male43.9%
Average age37.0
Estimated audience size5,682,966
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Food and drink audience in Argentina
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Food and drink audience comes from Argentina.

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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