Rascasse Audience Intelligence

Food and drink Audience in Norway

A data profile of the people who buy, follow and care about Food and drink in Norway — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 3,580,437 people in Norway.

#2among Lifestyle cluster in Norway
#2among Topic in Norway#1in Food & Beverages

Food and drink has an estimated audience of 3,580,437 people in Norway. 56.5% are female, 43.5% are male, average age 45.0.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Food and drink profile in Norway.

Audience size
3.6M
in Norway
Gender
56.5%
43.5% male
Age
45.0
average years
Country rank
#18
Topic in Norway
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food and drink fans

56.5% are female, 43.5% are male, average age 45.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Food and drink audience in Norway
MetricValue
Female56.5%
Male43.5%
Average age45.0
Estimated audience size3,580,437
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Food and drink audience in Norway
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4922%
50+37%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Food and drink audience comes from Norway.

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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