A data profile of the people who buy, follow and care about Shopping in Norway — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 3,317,628 people in Norway.
Shopping has an estimated audience of 3,317,628 people in Norway. 56.5% are female, 43.5% are male, average age 45.5. Top brand affinities: Design, Cooking, House, Furniture, Shoes.
Top brand affinities include Design, Cooking, House, with strongest over-indexing on Design (1.51× the country average).
Demographically, the Shopping audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Shopping fan in Norway is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Design.
The key figures that characterise the Shopping profile in Norway.
56.5% are female, 43.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.5 |
| Estimated audience size | 3,317,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Shopping audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
The strongest cross-interests of the Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 1.75× | ||
| 02 | Shopping malls | Shopping | 1.72× | ||
| 03 | Discount stores | Shopping | 1.68× | ||
| 04 | Dresses | Fashion & Accessoires | 1.62× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 06 | Drop shipping | Shopping | 1.59× | ||
| 07 | Shoes | Fashion & Accessoires | 1.58× | ||
| 08 | Luxury goods | Fashion & Accessoires | 1.58× | ||
| 09 | Furniture | Home & Garden | 1.55× | ||
| 10 | Fashion design | Business & Career | 1.55× | ||
| 11 | Coupons | Shopping | 1.55× | ||
| 12 | Social network | Internet & Social Media | 1.54× | ||
| 13 | House | Home & Garden | 1.53× | ||
| 14 | Interior design | Business & Career | 1.53× | ||
| 15 | Cooking | Food & Beverages | 1.52× | ||
| 16 | Technology & Electronics | 1.52× | |||
| 17 | Design | Home & Garden | 1.51× | ||
| 18 | Home improvement | Home & Garden | 1.51× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.51× | ||
| 20 | Credit cards | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.05× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.75× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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