A data profile of the people who buy, follow and care about Discount stores in Norway — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 923,000 people in Norway.
Discount stores has an estimated audience of 923,000 people in Norway. 67.3% are female, 32.7% are male, average age 47.9. Top brand affinities: IKEA, Apotek 1, JYSK, KappAhl, NRK.
Top brand affinities include IKEA, Apotek 1, JYSK, with strongest over-indexing on IKEA (1.51× the country average).
Demographically, the Discount stores audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Discount stores fan in Norway is more female, around 47.9 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Discount stores profile in Norway.
67.3% are female, 32.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 47.9 |
| Estimated audience size | 923,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Discount stores audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ellos | Shopping | 2.90× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.73× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.44× | ||
| 04 | Lindex | Fashion & Accessoires | 2.39× | ||
| 05 | Bohus (retailer) | Shopping | 2.37× | ||
| 06 | Blouse | Fashion & Accessoires | 2.35× | ||
| 07 | JYSK | Home & Garden | 2.28× | ||
| 08 | Apotek 1 | Health | 2.22× | ||
| 09 | Søstrene Grene | Fashion & Accessoires | 2.09× | ||
| 10 | Restplass | Travel & Leisure | 2.03× | ||
| 11 | Wool | Fashion & Accessoires | 1.86× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.83× | ||
| 13 | Knitting | Home & Garden | 1.81× | ||
| 14 | Scandinavia | Travel & Leisure | 1.80× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 16 | Se og Hør | News | 1.67× | ||
| 17 | Recipes | Food & Beverages | 1.59× | ||
| 18 | REMA 1000 | Shopping | 1.58× | ||
| 19 | NRK | Movies & TV | 1.53× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.68× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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