A data profile of the people who buy, follow and care about IKEA in Norway — modelled from more than twelve digital signal sources. IKEA has an estimated audience of 4,125,000 people in Norway.
IKEA has an estimated audience of 4,125,000 people in Norway. 70.5% are female, 29.5% are male, average age 45.0. Top brand affinities: JYSK, Bohus (retailer), KappAhl, Apotek 1, Scandinavia.
Top brand affinities include JYSK, Bohus (retailer), KappAhl, with strongest over-indexing on JYSK (2.12× the country average).
Demographically, the IKEA audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical IKEA fan in Norway is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for JYSK.
The key figures that characterise the IKEA profile in Norway.
70.5% are female, 29.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 45.0 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide IKEA audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.8% |
| Germany | 5.5% |
The strongest cross-interests of the IKEA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ready-to-assemble furniture | Home & Garden | 3.50× | ||
| 02 | Bohus (retailer) | Shopping | 2.24× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.20× | ||
| 04 | JYSK | Home & Garden | 2.12× | ||
| 05 | Ellos | Shopping | 2.06× | ||
| 06 | Specsavers | Shopping | 2.04× | ||
| 07 | Garden furniture | Home & Garden | 1.98× | ||
| 08 | Søstrene Grene | Fashion & Accessoires | 1.97× | ||
| 09 | Lindex | Fashion & Accessoires | 1.96× | ||
| 10 | Gjensidige | Business & Career | 1.74× | ||
| 11 | Living room | Home & Garden | 1.74× | ||
| 12 | Apotek 1 | Health | 1.67× | ||
| 13 | Restplass | Travel & Leisure | 1.65× | ||
| 14 | Cottage | Travel & Leisure | 1.64× | ||
| 15 | Wool | Fashion & Accessoires | 1.63× | ||
| 16 | Knitting | Home & Garden | 1.58× | ||
| 17 | Holiday cottage | Travel & Leisure | 1.57× | ||
| 18 | Home Appliances | Home & Garden | 1.56× | ||
| 19 | Scandinavia | Travel & Leisure | 1.55× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.71× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for IKEA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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