A data profile of the people who buy, follow and care about Living room in Norway — modelled from more than twelve digital signal sources. Living room has an estimated audience of 998,528 people in Norway.
Living room has an estimated audience of 998,528 people in Norway. 71.1% are female, 28.9% are male, average age 44.7. Top brand affinities: Biltema, IKEA, Terraced house, Gina Tricot, Kitchen.
Top brand affinities include Biltema, IKEA, Terraced house, with strongest over-indexing on Biltema (1.77× the country average).
Demographically, the Living room audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Living room fan in Norway is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Living room profile in Norway.
71.1% are female, 28.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.7 |
| Estimated audience size | 998,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Living room audience comes from Norway.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern furniture | Home & Garden | 4.27× | ||
| 02 | Terraced house | Home & Garden | 3.34× | ||
| 03 | Single-family detached home | Home & Garden | 2.43× | ||
| 04 | Garden furniture | Home & Garden | 2.32× | ||
| 05 | Modern architecture | Arts & Culture | 2.28× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 07 | Island | Travel & Leisure | 1.90× | ||
| 08 | Weaving | Fashion & Accessoires | 1.85× | ||
| 09 | Biltema | Business & Career | 1.77× | ||
| 10 | Shopping malls | Shopping | 1.76× | ||
| 11 | Lindex | Fashion & Accessoires | 1.75× | ||
| 12 | IKEA | Home & Garden | 1.74× | ||
| 13 | Flower | Home & Garden | 1.72× | ||
| 14 | Hobby | Home & Garden | 1.72× | ||
| 15 | Spas | Beauty & Wellness | 1.71× | ||
| 16 | Kitchen | Home & Garden | 1.63× | ||
| 17 | Hair products | Beauty & Wellness | 1.59× | ||
| 18 | Renovation | Home & Garden | 1.58× | ||
| 19 | JYSK | Home & Garden | 1.56× | ||
| 20 | Airbnb | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Design Affinity | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 1.04× | |
| Risk Appetite | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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