A data profile of the people who buy, follow and care about Airbnb in Norway — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 1,326,804 people in Norway.
Airbnb has an estimated audience of 1,326,804 people in Norway. 67.4% are female, 32.6% are male, average age 43.3. Top brand affinities: Travel Adventures, Online marketplace, Vacation rental, Holiday cottage, Sharing economy.
Top brand affinities include Travel Adventures, Online marketplace, Vacation rental, with strongest over-indexing on Travel Adventures (3.19× the country average).
Demographically, the Airbnb audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Airbnb fan in Norway is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Airbnb profile in Norway.
67.4% are female, 32.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.3 |
| Estimated audience size | 1,326,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Airbnb audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 7.77× | ||
| 02 | Online marketplace | Internet & Social Media | 7.47× | ||
| 03 | Frequent-flyer program | Travel & Leisure | 5.01× | ||
| 04 | Luxury Travel | Travel & Leisure | 4.23× | ||
| 05 | Travel Blogger | Travel & Leisure | 3.96× | ||
| 06 | Travel Adventures | Travel & Leisure | 3.19× | ||
| 07 | Vacation rental | Travel & Leisure | 2.99× | ||
| 08 | Hiking boot | Fashion & Accessoires | 2.43× | ||
| 09 | Decoration | Home & Garden | 2.16× | ||
| 10 | Handmade Crafts | Kids & Family | 2.03× | ||
| 11 | Home construction | Home & Garden | 1.95× | ||
| 12 | Home Interior Design | Home & Garden | 1.95× | ||
| 13 | Privately held company | Business & Career | 1.93× | ||
| 14 | Property finder | Home & Garden | 1.87× | ||
| 15 | Self care | Health | 1.80× | ||
| 16 | Dagsavisen | News | 1.68× | ||
| 17 | Volunteering | Politics & Society | 1.64× | ||
| 18 | Restplass | Travel & Leisure | 1.60× | ||
| 19 | Holiday cottage | Travel & Leisure | 1.59× | ||
| 20 | Living room | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.13× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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