Rascasse Audience Intelligence

Trivago Target Market in United States

A data profile of the people who buy, follow and care about Trivago in United States — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 7,370,484 people in United States.

#7among Travel website in United States#501among Brand in United States#409in Travel & Leisure

The average Trivago fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Travel website, Expedia, Africa, with strongest over-indexing on Travel website (7.96× the country average).

Demographically, the Trivago audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trivago fan in United States is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Travel website.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trivago profile in United States.

Audience size
7.4M
in United States
Gender
58.9%♀
41.1% male
Age
46.0
average years
Country rank
#4805
Brand in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trivago

58.9% are female, 41.1% are male, average age 46.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Trivago audience in United States
MetricValue
Female58.9%
Male41.1%
Average age46.0
Estimated audience size7,370,484
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Trivago audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4926%
50+35%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Trivago audience comes from United States.

Worldwide audience distribution share by country for Trivago
CountryShare
Brazil9.8%
United States9.6%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trivago audience in United States is strongest.

Fig. 05

Top regions by affinity

Trivago customers by region in United States
#RegionReachAffinity×
01Florida~700K1.41×
02South Carolina~100K1.34×
03Wyoming~10K1.26×
04New Mexico~40K1.22×
05Nevada~80K1.21×
06Arizona~200K1.20×
07Montana~20K1.19×
08Maine~30K1.17×
09Tennessee~200K1.14×
10Connecticut~80K1.14×
11South Dakota~20K1.13×
12West Virginia~40K1.12×
13New Hampshire~30K1.11×
14Delaware~20K1.10×
15Mississippi~60K1.09×
16North Carolina~200K1.07×
17Vermont~10K1.04×
18Pennsylvania~200K1.03×
19Alabama~100K1.03×
20Idaho~40K1.03×
21Georgia~200K1.02×
22Kentucky~90K1.02×
23Virginia~200K1.01×
24Louisiana~90K1.01×
25North Dakota~10K1.00×
26Massachusetts~100K0.97×
27Rhode Island~20K0.97×
28Maryland~100K0.94×
29Colorado~100K0.94×
30Wisconsin~100K0.94×
31Arkansas~60K0.94×
32New Jersey~200K0.93×
33Indiana~100K0.93×
34Missouri~100K0.93×
35Ohio~200K0.92×
36Utah~60K0.91×
37California~700K0.90×
38Kansas~50K0.90×
39Texas~500K0.89×
40Iowa~50K0.89×
41Washington~100K0.88×
42Oregon~70K0.88×
43Nebraska~30K0.88×
44Oklahoma~70K0.87×
45Hawaii~30K0.86×
46New York~300K0.85×
47Michigan~200K0.84×
48Illinois~200K0.82×
49Minnesota~80K0.79×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Trivago, United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trivago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trivago audience
#·InterestCategoryAffinity×
01CheapflightsTravel & Leisure10.88×
02Kayak.comTravel & Leisure9.33×
03KievTravel & Leisure8.53×
04Caribbean SeaTravel & Leisure8.05×
05Travel websiteTravel & Leisure7.96×
06NepalTravel & Leisure7.75×
07Rhianna (singer)Music & Radio6.69×
08OntarioTravel & Leisure5.03×
09IndonesiaTravel & Leisure4.97×
10AfricaTravel & Leisure4.96×
11Spirit AirlinesTravel & Leisure4.87×
12ExpediaTravel & Leisure4.66×
13Modeling agencyFashion & Accessoires4.30×
14JetBlueTravel & Leisure3.76×
15Travel AdventuresTravel & Leisure3.75×
16AustraliaTravel & Leisure3.28×
17AirbnbTravel & Leisure2.05×
18HotelsTravel & Leisure1.97×
19HolidayTravel & Leisure1.97×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trivago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trivago audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.51×
Quality AwarenessPREMIUM1.88×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trivago audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
PatriotismCONSERVATISM0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trivago's target market in United States?

Trivago's target market in United States covers an estimated 7,370,484 people, concentrated in California and Florida.

02

What is the gender split and age of Trivago customers?

58.9% of the Trivago audience are female, 41.1% are male, with an average age of 46.0 years.

03

Which brands do Trivago fans like most?

Trivago fans show strongest brand affinity for Travel website (7.96×), Expedia (4.66×), and Africa (4.96×) over the country average.

04

Where do Trivago fans live in United States?

Trivago fans in United States are most concentrated in California (reach ~700K), Florida (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Trivago fans also like?

Beyond Trivago itself, the audience over-indexes on Expedia (4.66×), Africa (4.96×), Australia (3.28×), and Rhianna (singer) (6.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Trivago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →