Trivago Audience in United States

Trivago logo

Trivago has an estimated audience of 7,101,570 people in United States. 58.9% are female, 41.1% are male, average age 46.0. Top regions: California, Florida, Texas. Top brand affinities: Travel website, Expedia, Africa, Rhianna (singer), Australia.

The average Trivago fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Travel website, Expedia, Africa, with strongest over-indexing on Travel website (7.96× the country average). Demographically, the Trivago audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Demographics of Trivago fans

Demographic split for Trivago audience in United States
MetricValue
Female58.9%
Male41.1%
Average age46.0
Estimated audience size7,101,570

Audience persona

The typical Trivago fan in United States is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Travel website.

Top regions in United States

Top regions ranked by reach for Trivago in United States
RegionReachAffinity
California825,2981.06×
Florida767,3301.6×
Texas586,6770.96×
New York392,5790.99×
Pennsylvania256,7371.07×
North Carolina235,7071.1×
Georgia230,4181.05×
Ohio209,2530.96×
Illinois209,0400.88×
New Jersey191,5101.06×
Arizona189,5991.31×
Virginia185,9591.08×
Michigan159,5460.86×
Tennessee151,8431.07×
Massachusetts146,1631.04×
South Carolina141,9861.33×
Washington130,2260.91×
Maryland118,8300.97×
Indiana112,1650.86×
Colorado102,8840.92×
Missouri102,3230.89×
Wisconsin99,4960.93×
Alabama93,0110.94×
Louisiana91,8581×
Nevada88,6691.29×
Kentucky88,4880.99×
Connecticut86,6861.22×
Minnesota82,0060.81×
Oklahoma65,6580.83×
Oregon64,6970.79×
Mississippi57,0800.98×
Utah55,8970.88×
Arkansas50,3930.86×
Iowa49,9450.85×
Kansas47,1860.84×
New Mexico42,1811.18×
West Virginia35,8781.08×
Idaho32,5350.91×
New Hampshire30,4571.09×
Maine29,8821.17×
Nebraska29,2320.82×
Hawaii27,6870.91×
Rhode Island21,6080.96×
Montana21,0331.07×
Delaware20,3331.04×
South Dakota17,6341.07×
Washington, District of Columbia17,2190.81×
North Dakota14,2860.98×
Vermont11,9820.96×
Wyoming11,9701.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trivago audience
BrandAffinityCategory
Travel website7.96×Travel & Leisure
Expedia4.66×Travel & Leisure
Africa4.96×Travel & Leisure
Rhianna (singer)6.69×Music & Radio
Australia3.28×Travel & Leisure
Caribbean Sea8.05×Travel & Leisure
Travel Adventures3.75×Travel & Leisure
Indonesia4.97×Travel & Leisure
Personal finance1.69×Business & Career
Ontario5.03×Travel & Leisure
Hotels1.97×Travel & Leisure
Spirit Airlines4.87×Travel & Leisure
Nepal7.75×Travel & Leisure
Kiev8.53×Travel & Leisure
Cheapflights10.88×Travel & Leisure
Airbnb2.05×Travel & Leisure
JetBlue3.76×Travel & Leisure
Holiday1.97×Travel & Leisure
Kayak.com9.33×Travel & Leisure
Modeling agency4.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trivago audience
TraitClusterScore
TravellingTHRILL2.27
Luxury OrientationPREMIUM1.56
Community OrientationOPEN1.52
Sports ActivityPOWER1.5
Pet OwnershipJOY1.47
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Trivago
CountryShare
Brazil9.9%
United States9.5%
Italy8.5%

See Trivago audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Trivago have in United States?

Trivago has an estimated audience of 7,101,570 people in United States, concentrated in California and Florida.

What is the gender split and age of Trivago fans?

58.9% of Trivago fans are female, 41.1% are male, with an average age of 46.0 years.

Which brands do Trivago fans like most?

Trivago fans show strongest brand affinity for Travel website (7.96×), Expedia (4.66×), and Africa (4.96×) over the country average.

Where do Trivago fans live in United States?

Trivago fans in United States are most concentrated in California (reach 825,298), Florida (reach 767,330), and Texas (reach 586,677). These three regions account for the largest share of the active audience.

What other brands do Trivago fans also like?

Beyond Trivago itself, the audience over-indexes on Expedia (4.66×), Africa (4.96×), Rhianna (singer) (6.69×), and Australia (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.