Kiev Audience in United States
Kiev has an estimated audience of 4,026,664 people in United States. 40.0% are female, 60.0% are male, average age 40.7. Top brand affinities: Electrolyte, Governor of Michigan, Grinch, Wok, Goop.
Top brand affinities include Electrolyte, Governor of Michigan, Grinch, with strongest over-indexing on Electrolyte (12.08× the country average). Demographically, the Kiev audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kiev fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.7 |
| Estimated audience size | 4,026,664 |
Audience persona
The typical Kiev fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Electrolyte.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 12.08× | Health |
| Governor of Michigan | 13.47× | Politics & Society |
| Grinch | 6.08× | Movies & TV |
| Wok | 9.55× | Food & Beverages |
| Goop | 7.39× | Internet & Social Media |
| Vocal harmony | 6.2× | Music & Radio |
| Google Home | 8.84× | Technology & Electronics |
| El Paso County, Colorado | 17.05× | Travel & Leisure |
| Hibachi | 9.9× | Food & Beverages |
| Nationality | 2.47× | Politics & Society |
| Hipster | 10.91× | Politics & Society |
| Cherish (group) | 11.8× | Music & Radio |
| Home equity | 2.13× | Home & Garden |
| headspace | 8.67× | Health |
| Grace Slick | 7.93× | Music & Radio |
| Israel | 1.78× | Travel & Leisure |
| TV Fanatic | 8.91× | Movies & TV |
| Fairy godmother | 6.12× | Literature |
| Historic site | 3.48× | Arts & Culture |
| Peru national football team | 10.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.88 |
| LGBTQ+ Identity | OPEN | 2.55 |
| Design Affinity | PREMIUM | 1.97 |
| Community Orientation | OPEN | 1.69 |
| Early Adopter Mentality | POWER | 1.6 |
| Sustainability | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Ukraine | 10.9% |
| Japan | 10.2% |
See Kiev audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kiev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.