Rascasse Audience Intelligence

Kiev Audience in United States

A data profile of the people who buy, follow and care about Kiev in United States — modelled from more than twelve digital signal sources. Kiev has an estimated audience of 4,026,664 people in United States.

#124among City in United States#586among POI in United States#670in Travel & Leisure

The average Kiev fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lithuania, Philz Coffee, Google News, with strongest over-indexing on Lithuania (27.33× the country average).

Demographically, the Kiev audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Kiev fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kiev profile in United States.

Audience size
4M
in United States
Gender
40.0%♀
60.0% male
Age
40.7
average years
Country rank
#8011
POI in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kiev fans

40.0% are female, 60.0% are male, average age 40.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Kiev audience in United States
MetricValue
Female40.0%
Male60.0%
Average age40.7
Estimated audience size4,026,664
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Kiev audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Kiev audience comes from United States.

Worldwide audience distribution share by country for Kiev
CountryShare
United States15.9%
Ukraine10.9%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kiev audience in United States is strongest.

Fig. 05

Top regions by affinity

Kiev fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.37×
02Washington, District of Columbia~10K1.23×
03New York~300K1.21×
04Virginia~100K1.20×
05Massachusetts~90K1.13×
06South Dakota~10K1.12×
07Minnesota~60K1.10×
08California~500K1.09×
09Florida~300K1.07×
10Maine~20K1.07×
11Alaska~9K1.06×
12Oregon~50K1.05×
13New Jersey~100K1.04×
14Pennsylvania~100K1.03×
15Connecticut~40K1.03×
16Vermont~7K1.03×
17Montana~10K1.02×
18Wisconsin~60K1.01×
19Kansas~30K0.99×
20Wyoming~6K0.99×
21North Dakota~8K0.98×
22Georgia~100K0.97×
23Maryland~70K0.96×
24Indiana~70K0.95×
25Nebraska~20K0.95×
26Texas~300K0.94×
27Utah~30K0.94×
28Rhode Island~10K0.94×
29Oklahoma~40K0.93×
30Delaware~10K0.92×
31West Virginia~20K0.91×
32South Carolina~50K0.90×
33Nevada~40K0.90×
34Iowa~30K0.89×
35Mississippi~30K0.87×
36Arizona~70K0.86×
37Tennessee~70K0.86×
38Arkansas~30K0.86×
39Louisiana~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Kiev, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kiev audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kiev audience
#·InterestCategoryAffinity×
01LithuaniaTravel & Leisure27.33×
02Cultural tourismTravel & Leisure27.32×
03SkyfallMovies & TV19.07×
04Philz CoffeeFood & Beverages18.86×
05Saint PetersburgTravel & Leisure16.96×
06HungaryTravel & Leisure15.86×
07BodrumTravel & Leisure14.71×
08Kitchen gardenHome & Garden13.61×
09International educationBusiness & Career11.39×
10Crazy, Stupid, Love.Movies & TV9.09×
11TrivagoTravel & Leisure8.53×
12Miles TellerMovies & TV6.28×
13Scarface (1983 film)Movies & TV6.11×
14Google NewsNews4.39×
15Sneaker collectingFashion & Accessoires3.21×
16InnovationBusiness & Career2.76×
17RadioTechnology & Electronics2.03×
18AirbnbTravel & Leisure1.80×
19American AirlinesTravel & Leisure1.76×
20FIFA World CupSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kiev audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kiev audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.32×
Community OrientationOPEN1.96×
Pet OwnershipJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kiev audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
ExtroversionTHRILL0.78×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kiev have in United States?

Kiev has an estimated audience of 4,026,664 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kiev fans?

40.0% of Kiev fans are female, 60.0% are male, with an average age of 40.7 years.

03

Which brands do Kiev fans like most?

Kiev fans show strongest brand affinity for Lithuania (27.33×), Philz Coffee (18.86×), and Google News (4.39×) over the country average.

04

Where do Kiev fans live in United States?

Kiev fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kiev fans also like?

Beyond Kiev itself, the audience over-indexes on Philz Coffee (18.86×), Google News (4.39×), Trivago (8.53×), and Cultural tourism (27.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kiev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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