A data profile of the people who buy, follow and care about Skyfall in United States — modelled from more than twelve digital signal sources. Skyfall has an estimated audience of 826,619 people in United States.
The average Skyfall fan in United States is 33.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mission: Impossible, Mission: Impossible (film series), Friday the 13th (2009 film), with strongest over-indexing on Mission: Impossible (195.47× the country average).
Demographically, the Skyfall audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Skyfall fan in United States is more male, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Mission: Impossible.
The key figures that characterise the Skyfall profile in United States.
38.5% are female, 61.5% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 33.3 |
| Estimated audience size | 826,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
Where the Skyfall audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~20K | 1.19× | |
| 02 | Washington, District of Columbia | ~3K | 1.19× | |
| 03 | Utah | ~8K | 1.18× | |
| 04 | Massachusetts | ~20K | 1.15× | |
| 05 | Nevada | ~9K | 1.14× | |
| 06 | California | ~100K | 1.11× | |
| 07 | Virginia | ~20K | 1.11× | |
| 08 | Oregon | ~10K | 1.11× | |
| 09 | Connecticut | ~9K | 1.10× | |
| 10 | New York | ~50K | 1.09× | |
| 11 | Illinois | ~30K | 1.07× | |
| 12 | Idaho | ~4K | 1.07× | |
| 13 | New Hampshire | ~3K | 1.07× | |
| 14 | Colorado | ~10K | 1.06× | |
| 15 | Vermont | ~1K | 1.05× | |
| 16 | Kansas | ~7K | 1.04× | |
| 17 | Maine | ~3K | 1.04× | |
| 18 | Rhode Island | ~3K | 1.04× | |
| 19 | Alaska | ~2K | 1.04× | |
| 20 | Montana | ~2K | 1.03× | |
| 21 | New Jersey | ~20K | 1.02× | |
| 22 | Missouri | ~10K | 1.02× | |
| 23 | Texas | ~70K | 1.01× | |
| 24 | Georgia | ~20K | 1.01× | |
| 25 | Minnesota | ~10K | 1.01× | |
| 26 | Arizona | ~20K | 1.00× | |
| 27 | Maryland | ~10K | 1.00× | |
| 28 | North Carolina | ~20K | 0.99× | |
| 29 | Oklahoma | ~9K | 0.99× | |
| 30 | Pennsylvania | ~30K | 0.98× | |
| 31 | Tennessee | ~20K | 0.98× | |
| 32 | Wisconsin | ~10K | 0.98× | |
| 33 | Nebraska | ~4K | 0.98× | |
| 34 | Indiana | ~10K | 0.96× | |
| 35 | Michigan | ~20K | 0.95× | |
| 36 | Iowa | ~6K | 0.95× | |
| 37 | Florida | ~50K | 0.94× | |
| 38 | Ohio | ~20K | 0.94× | |
| 39 | Alabama | ~10K | 0.94× | |
| 40 | Hawaii | ~3K | 0.93× | |
| 41 | Arkansas | ~6K | 0.92× | |
| 42 | South Carolina | ~10K | 0.90× | |
| 43 | Kentucky | ~9K | 0.89× | |
| 44 | New Mexico | ~4K | 0.89× | |
| 45 | North Dakota | ~1K | 0.89× | |
| 46 | Louisiana | ~9K | 0.87× | |
| 47 | Delaware | ~2K | 0.87× | |
| 48 | South Dakota | ~2K | 0.86× | |
| 49 | West Virginia | ~3K | 0.85× | |
| 50 | Mississippi | ~5K | 0.83× |
The strongest cross-interests of the Skyfall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Friday the 13th: The Series | Movies & TV | 485.00× | ||
| 02 | Friday the 13th Part VI: Jason Lives | Movies & TV | 406.97× | ||
| 03 | Friday the 13th (2009 film) | Movies & TV | 355.03× | ||
| 04 | Friday the 13th Part 2 | Movies & TV | 334.91× | ||
| 05 | Standard 52-card deck | Games | 268.01× | ||
| 06 | Ghost Hunt | Literature | 245.94× | ||
| 07 | Rick Grimes | Literature | 208.39× | ||
| 08 | Mission: Impossible | Movies & TV | 195.47× | ||
| 09 | The Magic Show | Kids & Family | 193.33× | ||
| 10 | Castiel (Supernatural) | Movies & TV | 183.40× | ||
| 11 | Mission: Impossible (film series) | Movies & TV | 179.62× | ||
| 12 | Sam Winchester | Music & Radio | 163.49× | ||
| 13 | Spy film | Movies & TV | 114.05× | ||
| 14 | scream queens | Movies & TV | 105.97× | ||
| 15 | Jared Padalecki | Movies & TV | 84.89× | ||
| 16 | Halloweenmovies | Website / Newspaper / Magazine | 58.60× | ||
| 17 | Toys (film) | Movies & TV | 58.34× | ||
| 18 | Ian Somerhalder | Movies & TV | 55.42× | ||
| 19 | It (novel) | Literature | 42.18× | ||
| 20 | Supernatural (U.S. TV series) | Movies & TV | 32.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.99× | |
| Mindfulness | BALANCE | 1.98× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| DIY Mentality | THRILL | 0.58× | |
| Price Sensitivity | PREMIUM | 0.64× |
Skyfall has an estimated audience of 826,619 people in United States, concentrated in California and Texas.
38.5% of Skyfall fans are female, 61.5% are male, with an average age of 33.3 years.
Skyfall fans show strongest brand affinity for Mission: Impossible (195.47×), Mission: Impossible (film series) (179.62×), and Friday the 13th (2009 film) (355.03×) over the country average.
Skyfall fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Skyfall itself, the audience over-indexes on Mission: Impossible (film series) (179.62×), Friday the 13th (2009 film) (355.03×), Friday the 13th: The Series (485×), and Friday the 13th Part 2 (334.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Skyfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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