Skyfall Audience in United States

Skyfall logo

Skyfall has an estimated audience of 800,445 people in United States. 38.5% are female, 61.5% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Mission: Impossible, Mission: Impossible (film series), Friday the 13th (2009 film), Friday the 13th: The Series, Friday the 13th Part 2.

The average Skyfall fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mission: Impossible, Mission: Impossible (film series), Friday the 13th (2009 film), with strongest over-indexing on Mission: Impossible (195.47× the country average). Demographically, the Skyfall audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Skyfall fans

Demographic split for Skyfall audience in United States
MetricValue
Female38.5%
Male61.5%
Average age33.3
Estimated audience size800,445

Audience persona

The typical Skyfall fan in United States is more male, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mission: Impossible.

Top regions in United States

Top regions ranked by reach for Skyfall in United States
RegionReachAffinity
California104,2171.18×
Texas71,6321.04×
Florida53,2080.98×
New York51,4611.15×
Illinois30,4381.14×
Pennsylvania27,0101×
Georgia26,6421.08×
North Carolina25,1551.04×
Ohio23,8850.97×
Virginia22,0651.13×
New Jersey21,9011.08×
Washington20,1431.25×
Michigan19,9730.95×
Massachusetts19,0551.21×
Arizona17,3101.06×
Tennessee15,2150.95×
Maryland14,3281.04×
Indiana14,2370.97×
Missouri13,7211.06×
Colorado13,0301.03×
Wisconsin11,8990.99×
Minnesota11,7211.02×
Alabama10,8960.97×
South Carolina10,8590.9×
Oregon10,1911.11×
Nevada9,1721.18×
Oklahoma9,1531.03×
Kentucky8,8920.89×
Connecticut8,8761.11×
Louisiana8,7790.85×
Utah8,5331.19×
Kansas6,3601.01×
Iowa6,0820.92×
Arkansas5,7680.87×
Mississippi5,3650.81×
Idaho4,1591.04×
Nebraska3,8540.96×
New Mexico3,3460.83×
New Hampshire3,2821.04×
Hawaii3,2070.93×
Washington, District of Columbia2,9811.24×
Maine2,9691.04×
West Virginia2,8660.77×
Rhode Island2,4970.98×
Montana2,0830.94×
Alaska1,7711.03×
Delaware1,7330.78×
Vermont1,3790.98×
South Dakota1,3000.7×
North Dakota1,2450.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skyfall audience
BrandAffinityCategory
Mission: Impossible195.47×Movies & TV
Mission: Impossible (film series)179.62×Movies & TV
Friday the 13th (2009 film)355.03×Movies & TV
Friday the 13th: The Series485×Movies & TV
Friday the 13th Part 2334.91×Movies & TV
Jared Padalecki84.89×Movies & TV
Rick Grimes208.39×Literature
Friday the 13th Part VI: Jason Lives406.97×Movies & TV
Standard 52-card deck268.01×Games
Spy film114.05×Movies & TV
Toys (film)58.34×Movies & TV
Ghost Hunt245.94×Literature
Castiel (Supernatural)183.4×Movies & TV
It (novel)42.18×Literature
Ian Somerhalder55.42×Movies & TV
scream queens105.97×Movies & TV
Sam Winchester163.49×Music & Radio
Halloweenmovies58.6×
The Magic Show193.33×Kids & Family
Beetlejuice13.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skyfall audience
TraitClusterScore
Convenience OrientationPREMIUM2.49
LGBTQ+ IdentityOPEN1.88
Pet OwnershipJOY1.66
TraditionCONSERVATISM1.48
PatriotismCONSERVATISM1.47
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Skyfall
CountryShare
United States17.5%
France7.7%
United Kingdom5.5%

See Skyfall audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Skyfall have in United States?

Skyfall has an estimated audience of 800,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Skyfall fans?

38.5% of Skyfall fans are female, 61.5% are male, with an average age of 33.3 years.

Which brands do Skyfall fans like most?

Skyfall fans show strongest brand affinity for Mission: Impossible (195.47×), Mission: Impossible (film series) (179.62×), and Friday the 13th (2009 film) (355.03×) over the country average.

Where do Skyfall fans live in United States?

Skyfall fans in United States are most concentrated in California (reach 104,217), Texas (reach 71,632), and Florida (reach 53,208). These three regions account for the largest share of the active audience.

What other brands do Skyfall fans also like?

Beyond Skyfall itself, the audience over-indexes on Mission: Impossible (film series) (179.62×), Friday the 13th (2009 film) (355.03×), Friday the 13th: The Series (485×), and Friday the 13th Part 2 (334.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skyfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.