Mission: Impossible Audience in United States

Mission: Impossible logo

Mission: Impossible has an estimated audience of 9,025,743 people in United States. 35.0% are female, 65.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: My Three Sons, G-Force (film), Patty Duke, Mork & Mindy, Family Ties.

The average Mission: Impossible fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Three Sons, G-Force (film), Patty Duke, with strongest over-indexing on My Three Sons (135.14× the country average). Demographically, the Mission: Impossible audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mission: Impossible fans

Demographic split for Mission: Impossible audience in United States
MetricValue
Female35.0%
Male65.0%
Average age39.9
Estimated audience size9,025,743

Audience persona

The typical Mission: Impossible fan in United States is more male, around 39.9 years old, with strong Tradition tendencies and a notable affinity for My Three Sons.

Top regions in United States

Top regions ranked by reach for Mission: Impossible in United States
RegionReachAffinity
California1,464,3381.48×
Texas971,3861.25×
Florida666,6281.09×
New York533,8021.06×
Illinois361,0591.2×
Georgia327,0381.18×
North Carolina296,3351.09×
Pennsylvania290,6280.96×
New Jersey284,3111.24×
Ohio283,3011.02×
Virginia261,6131.19×
Michigan245,0061.04×
Washington228,5881.26×
Arizona213,4701.16×
Massachusetts192,6461.08×
Tennessee176,8300.98×
Maryland172,5671.11×
Colorado168,8011.19×
Indiana155,3410.94×
Minnesota147,1241.14×
Missouri145,5331×
Utah135,9651.68×
South Carolina125,6110.93×
Wisconsin121,5250.89×
Oregon108,0911.04×
Alabama102,5440.81×
Nevada97,0211.11×
Connecticut94,6031.05×
Oklahoma94,2470.94×
Kentucky93,3220.82×
Louisiana88,2950.76×
Kansas75,2171.06×
Iowa67,0760.9×
Arkansas63,8930.86×
Idaho55,1331.22×
Mississippi49,2140.66×
Nebraska43,7250.97×
Hawaii39,9071.03×
New Mexico38,0710.84×
Washington, District of Columbia31,3811.16×
New Hampshire30,9260.87×
Maine26,5730.82×
West Virginia26,1310.62×
Rhode Island23,2970.81×
Delaware21,9660.88×
Montana21,5290.86×
South Dakota16,2740.78×
Alaska15,4420.8×
North Dakota12,9370.7×
Vermont11,4400.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mission: Impossible audience
BrandAffinityCategory
My Three Sons135.14×Movies & TV
G-Force (film)82.5×Movies & TV
Patty Duke72.45×Movies & TV
Mork & Mindy87.57×Movies & TV
Family Ties58.25×Movies & TV
Mission: Impossible (film series)19.23×Movies & TV
Baldur's Gate 329.69×Games
The Jeffersons54.7×Movies & TV
Joe Manganiello27.55×Movies & TV
True Lies51.56×Movies & TV
Baldur's Gate58.1×Games
Prince of Persia: The Sands of Time (film)90.35×Movies & TV
Rawhide (TV series)66.87×Movies & TV
Judge Judy23.03×Movies & TV
Rock Hudson33.94×Movies & TV
Gone in 60 Seconds (2000 film)38.01×Movies & TV
The Mary Tyler Moore Show41.83×Movies & TV
Bewitched29.54×Movies & TV
Beverly Hills Cop26.55×Movies & TV
Vanessa Kirby11.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mission: Impossible audience
TraitClusterScore
TraditionCONSERVATISM1.55
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.25
TravellingTHRILL1.24
PatriotismCONSERVATISM1.22
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Mission: Impossible
CountryShare
United States28.7%
India9.4%
United Kingdom9.1%

See Mission: Impossible audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mission: Impossible have in United States?

Mission: Impossible has an estimated audience of 9,025,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Mission: Impossible fans?

35.0% of Mission: Impossible fans are female, 65.0% are male, with an average age of 39.9 years.

Which brands do Mission: Impossible fans like most?

Mission: Impossible fans show strongest brand affinity for My Three Sons (135.14×), G-Force (film) (82.5×), and Patty Duke (72.45×) over the country average.

Where do Mission: Impossible fans live in United States?

Mission: Impossible fans in United States are most concentrated in California (reach 1,464,338), Texas (reach 971,386), and Florida (reach 666,628). These three regions account for the largest share of the active audience.

What other brands do Mission: Impossible fans also like?

Beyond Mission: Impossible itself, the audience over-indexes on G-Force (film) (82.5×), Patty Duke (72.45×), Mork & Mindy (87.57×), and Family Ties (58.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mission: Impossible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.