Mork & Mindy Audience in United States

Mork & Mindy logo

Mork & Mindy has an estimated audience of 553,124 people in United States. 24.9% are female, 75.1% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Khādī, The Nice Guys, Nationality, Kelty.

The average Mork & Mindy fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Khādī, The Nice Guys, with strongest over-indexing on The Halal Guys (36.86× the country average). Demographically, the Mork & Mindy audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Mork & Mindy fans

Demographic split for Mork & Mindy audience in United States
MetricValue
Female24.9%
Male75.1%
Average age46.9
Estimated audience size553,124

Audience persona

The typical Mork & Mindy fan in United States is more male, around 46.9 years old, with strong Risk Appetite tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Mork & Mindy in United States
RegionReachAffinity
California53,0240.87×
Texas40,1050.84×
Florida31,4020.84×
New York26,7250.86×
Ohio19,6051.15×
Pennsylvania19,0181.02×
Illinois18,0650.98×
Michigan17,2261.19×
North Carolina16,1760.97×
Georgia14,0070.82×
Colorado13,5141.55×
Virginia12,8220.95×
Tennessee12,1601.1×
Washington12,0221.08×
Arizona11,4611.01×
New Jersey11,3380.81×
Indiana11,1011.1×
Missouri10,7511.21×
Massachusetts9,3150.85×
Wisconsin9,1161.1×
Kentucky8,5641.23×
Maryland8,3200.87×
Alabama8,2701.07×
Oregon7,9001.25×
South Carolina7,6990.93×
Oklahoma7,6121.24×
Minnesota7,5710.96×
Louisiana6,6740.94×
Arkansas5,4031.19×
Connecticut5,1690.93×
Kansas5,1531.18×
Iowa4,8921.07×
Nevada4,8700.91×
Utah4,6770.94×
Mississippi3,8500.84×
Idaho3,1561.14×
West Virginia3,0681.19×
New Mexico2,7911.01×
Nebraska2,6610.96×
New Hampshire2,3641.08×
Maine2,2261.12×
Hawaii1,7310.73×
Rhode Island1,6570.94×
Montana1,6031.04×
Delaware1,2420.81×
Washington, District of Columbia1,1630.7×
Alaska1,0940.92×
Vermont9751×
South Dakota9670.76×
North Dakota8830.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mork & Mindy audience
BrandAffinityCategory
The Halal Guys36.86×Food & Beverages
Khādī39.82×Home & Garden
The Nice Guys17.65×Movies & TV
Nationality4.3×Politics & Society
Kelty29.22×Sports
Home construction1.93×Home & Garden
Paisley11.24×Fashion & Accessoires
Chromebook6.29×Technology & Electronics
Nebraska Cornhuskers football3.88×Sports
Project HOPE15.89×Health
Panama3.33×Travel & Leisure
Elsword14.07×Games
Jingoism1.85×Politics & Society
Suhr Guitars15.28×Music & Radio
Home Delivery2.02×Food & Beverages
Vocal harmony2.87×Music & Radio
Google Photos1.57×Technology & Electronics
Goof8.08×Movies & TV
Casely3.84×Shopping
Home staging3.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mork & Mindy audience
TraitClusterScore
Risk AppetiteTHRILL1.51
TravellingTHRILL1.47
TraditionCONSERVATISM1.41
ExtroversionTHRILL1.28
Career OrientationPOWER1.26
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Mork & Mindy
CountryShare
United States47.4%
United Kingdom10.4%
Italy10.3%

See Mork & Mindy audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Mork & Mindy have in United States?

Mork & Mindy has an estimated audience of 553,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Mork & Mindy fans?

24.9% of Mork & Mindy fans are female, 75.1% are male, with an average age of 46.9 years.

Which brands do Mork & Mindy fans like most?

Mork & Mindy fans show strongest brand affinity for The Halal Guys (36.86×), Khādī (39.82×), and The Nice Guys (17.65×) over the country average.

Where do Mork & Mindy fans live in United States?

Mork & Mindy fans in United States are most concentrated in California (reach 53,024), Texas (reach 40,105), and Florida (reach 31,402). These three regions account for the largest share of the active audience.

What other brands do Mork & Mindy fans also like?

Beyond Mork & Mindy itself, the audience over-indexes on Khādī (39.82×), The Nice Guys (17.65×), Nationality (4.3×), and Kelty (29.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mork & Mindy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.