Columbo Audience in United States

Columbo logo

Columbo has an estimated audience of 1,011,999 people in United States. 45.0% are female, 55.0% are male, average age 52.9. Top regions: California, Texas, New York. Top brand affinities: Melitta, Tony Danza, Get Smart, My Three Sons, ALF (TV series).

The average Columbo fan in United States is 52.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Melitta, Tony Danza, Get Smart, with strongest over-indexing on Melitta (343.37× the country average). Demographically, the Columbo audience skews balanced with an average age of 52.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Columbo fans

Demographic split for Columbo audience in United States
MetricValue
Female45.0%
Male55.0%
Average age52.9
Estimated audience size1,011,999

Audience persona

The typical Columbo fan in United States is balanced, around 52.9 years old, with strong Patriotism tendencies and a notable affinity for Melitta.

Top regions in United States

Top regions ranked by reach for Columbo in United States
RegionReachAffinity
California108,7490.98×
Texas67,4790.78×
New York61,2641.08×
Florida57,3110.84×
Pennsylvania41,1971.21×
Illinois37,9931.13×
Ohio35,0881.13×
Michigan32,8631.24×
Georgia30,2920.97×
Massachusetts29,3601.47×
North Carolina28,4550.93×
Virginia24,8901.01×
New Jersey24,7050.96×
Washington23,3361.15×
Missouri21,1701.3×
Tennessee20,5111.01×
Arizona19,3030.93×
Indiana19,1691.04×
Wisconsin17,2691.13×
South Carolina16,9121.11×
Maryland16,6670.96×
Minnesota14,6031.01×
Oregon14,3741.24×
Colorado13,5380.85×
Alabama13,2340.94×
Kentucky13,0691.03×
Louisiana11,1590.86×
Connecticut11,0841.09×
Oklahoma10,3680.92×
Arkansas8,0950.97×
Nevada7,7560.79×
Utah7,7350.85×
Kansas7,5870.95×
Iowa7,0640.85×
Mississippi6,9960.84×
West Virginia5,4961.17×
Idaho4,7060.93×
New Hampshire4,6491.17×
New Mexico4,5280.89×
Nebraska4,4640.88×
Maine4,1771.15×
Rhode Island4,0541.26×
Montana4,0001.42×
Washington, District of Columbia2,8900.95×
Hawaii2,5370.58×
Delaware2,4030.86×
Alaska2,0100.93×
Vermont1,8321.03×
South Dakota1,7920.77×
North Dakota1,5930.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbo audience
BrandAffinityCategory
Melitta343.37×Food & Beverages
Tony Danza78.24×Movies & TV
Get Smart123.68×Movies & TV
My Three Sons137.31×Movies & TV
ALF (TV series)80.59×Movies & TV
Damages (TV series)66.37×Movies & TV
Application programming interface20×Technology & Electronics
threes company72.94×Movies & TV
Bob Newhart53.61×Movies & TV
Christopher Walken34.05×Movies & TV
Animal testing20×Politics & Society
Who's the Boss?81.9×Movies & TV
Public administration20×Business & Career
Christmas decoration20×Home & Garden
The Guardian20×News
I Dream of Jeannie61.35×Movies & TV
Rabbi17.32×Politics & Society
The Facts of Life (TV series)73.18×Movies & TV
Heroes (TV series)21.05×Movies & TV
Doctor of Medicine20×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbo audience
TraitClusterScore
PatriotismCONSERVATISM4.89
Risk AppetiteTHRILL2.17
TraditionCONSERVATISM1.44
SpiritualityBALANCE1.35
Need for SecurityCONSERVATISM1.31
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Columbo
CountryShare
Sri Lanka47.3%
United States9.8%
Hungary4.2%

See Columbo audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Columbo have in United States?

Columbo has an estimated audience of 1,011,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Columbo fans?

45.0% of Columbo fans are female, 55.0% are male, with an average age of 52.9 years.

Which brands do Columbo fans like most?

Columbo fans show strongest brand affinity for Melitta (343.37×), Tony Danza (78.24×), and Get Smart (123.68×) over the country average.

Where do Columbo fans live in United States?

Columbo fans in United States are most concentrated in California (reach 108,749), Texas (reach 67,479), and New York (reach 61,264). These three regions account for the largest share of the active audience.

What other brands do Columbo fans also like?

Beyond Columbo itself, the audience over-indexes on Tony Danza (78.24×), Get Smart (123.68×), My Three Sons (137.31×), and ALF (TV series) (80.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.