Rascasse Audience Intelligence

Columbo Audience in United States

A data profile of the people who buy, follow and care about Columbo in United States — modelled from more than twelve digital signal sources. Columbo has an estimated audience of 1,019,010 people in United States.

#454among TV series in United States#1819among Movie / TV Show / Series in United States#4241in Movies & TV

The average Columbo fan in United States is 52.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Melitta, Tony Danza, Get Smart, with strongest over-indexing on Melitta (343.37× the country average).

Demographically, the Columbo audience skews balanced with an average age of 52.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbo fan in United States is balanced, around 52.9 years old, with strong Spirituality tendencies and a notable affinity for Melitta.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbo profile in United States.

Audience size
1M
in United States
Gender
45.0%♀
55.0% male
Age
52.9
average years
Country rank
#23374
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbo viewers

45.0% are female, 55.0% are male, average age 52.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Columbo audience in United States
MetricValue
Female45.0%
Male55.0%
Average age52.9
Estimated audience size1,019,010
Fig. 03

Age distribution

Ø 52.9
average years
Age distribution of the Columbo audience in United States
Age bracketShare%
16-192%
20-295%
30-399%
40-4920%
50+64%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Columbo audience comes from United States.

Worldwide audience distribution share by country for Columbo
CountryShare
Sri Lanka46.6%
United States9.8%
Hungary4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbo audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.46×
02Montana~4K1.35×
03Missouri~20K1.24×
04South Carolina~20K1.23×
05Rhode Island~4K1.21×
06Pennsylvania~40K1.20×
07Michigan~30K1.20×
08Oregon~10K1.20×
09West Virginia~6K1.20×
10New Hampshire~5K1.18×
11Maine~4K1.15×
12Ohio~30K1.11×
13Washington~20K1.11×
14Wisconsin~20K1.11×
15Illinois~40K1.08×
16Vermont~2K1.08×
17Connecticut~10K1.06×
18Indiana~20K1.05×
19New York~60K1.03×
20Tennessee~20K1.02×
21Kentucky~10K1.02×
22Minnesota~10K1.01×
23Kansas~8K0.99×
24Arkansas~8K0.98×
25New Jersey~20K0.97×
26Virginia~20K0.97×
27Alaska~2K0.95×
28Idaho~5K0.94×
29New Mexico~5K0.94×
30Delaware~3K0.94×
31Maryland~20K0.93×
32Alabama~10K0.93×
33Oklahoma~10K0.93×
34Nebraska~5K0.93×
35Washington, District of Columbia~3K0.93×
36North Carolina~30K0.92×
37Georgia~30K0.91×
38Arizona~20K0.91×
39California~100K0.90×
40Iowa~8K0.90×
41South Dakota~2K0.88×
42North Dakota~2K0.88×
43Louisiana~10K0.87×
44Mississippi~7K0.86×
45Utah~8K0.85×
46Florida~60K0.82×
47Colorado~10K0.82×
48Nevada~8K0.79×
49Texas~70K0.75×
50Hawaii~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Columbo, United States
0.66×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbo audience
#·InterestCategoryAffinity×
01MelittaFood & Beverages343.37×
02My Three SonsMovies & TV137.31×
03America's Most WantedMovies & TV128.16×
04Get SmartMovies & TV123.68×
05Who's the Boss?Movies & TV81.90×
06ALF (TV series)Movies & TV80.59×
07Tony DanzaMovies & TV78.24×
08threes companyMovies & TV72.94×
09Damages (TV series)Movies & TV66.37×
10I Dream of JeannieMovies & TV61.35×
11Bob NewhartMovies & TV53.61×
12Christopher WalkenMovies & TV34.05×
13Heroes (TV series)Movies & TV21.05×
14Application programming interfaceTechnology & Electronics20.00×
15Animal testingPolitics & Society20.00×
16Public administrationBusiness & Career20.00×
17Christmas decorationHome & Garden20.00×
18The GuardianNews20.00×
19RabbiPolitics & Society17.32×
20Dick Van DykeMovies & TV14.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE7.67×
Urban LifestyleOPEN3.19×
TraditionCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Healthy LifestyleBALANCE1.10×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbo have in United States?

Columbo has an estimated audience of 1,019,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Columbo viewers?

45.0% of Columbo fans are female, 55.0% are male, with an average age of 52.9 years.

03

Which brands do Columbo fans like most?

Columbo fans show strongest brand affinity for Melitta (343.37×), Tony Danza (78.24×), and Get Smart (123.68×) over the country average.

04

Where do Columbo fans live in United States?

Columbo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Columbo fans also like?

Beyond Columbo itself, the audience over-indexes on Tony Danza (78.24×), Get Smart (123.68×), My Three Sons (137.31×), and Dick Van Dyke (14.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Columbo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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