Rascasse Audience Intelligence

The Guardian Audience in United States

A data profile of the people who buy, follow and care about The Guardian in United States — modelled from more than twelve digital signal sources. The Guardian has an estimated audience of 8,538,085 people in United States.

#7among Newspaper in United States#111among Website / Newspaper / Magazine in United States#20in News

The average The Guardian fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Guardian profile in United States.

Audience size
8.5M
in United States
Gender
50.3%♀
49.7% male
Age
39.9
average years
Country rank
#4164
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Guardian

50.3% are female, 49.7% are male, average age 39.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for The Guardian audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.9
Estimated audience size8,538,085
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the The Guardian audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

16.0%

of the worldwide The Guardian audience comes from United States.

Worldwide audience distribution share by country for The Guardian
CountryShare
United Kingdom27.2%
United States16.0%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Guardian audience in United States is strongest.

Fig. 05

Top regions by affinity

The Guardian fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K3.20×
02Oregon~200K2.18×
03Maine~60K2.04×
04Washington, District of Columbia~50K1.99×
05New Mexico~80K1.97×
06Montana~40K1.74×
07Washington~300K1.72×
08Massachusetts~300K1.56×
09New Hampshire~50K1.46×
10Alaska~30K1.41×
11Colorado~200K1.28×
12New York~600K1.26×
13Rhode Island~30K1.22×
14Minnesota~100K1.20×
15Wisconsin~200K1.17×
16Maryland~200K1.12×
17California~1M1.10×
18Connecticut~90K1.09×
19Hawaii~40K1.01×
20Idaho~40K0.98×
21Virginia~200K0.97×
22Arizona~200K0.94×
23Pennsylvania~300K0.93×
24Illinois~300K0.93×
25Michigan~200K0.80×
26North Carolina~200K0.79×
27Iowa~50K0.77×
28South Dakota~20K0.76×
29New Jersey~200K0.75×
30Missouri~100K0.72×
31Ohio~200K0.69×
32Delaware~20K0.68×
33Nevada~50K0.65×
34Utah~50K0.63×
35Kansas~40K0.62×
36Florida~400K0.61×
37Georgia~200K0.61×
38Indiana~100K0.61×
39North Dakota~10K0.58×
40Alabama~70K0.56×
41Kentucky~60K0.56×
42Nebraska~20K0.56×
43West Virginia~20K0.54×
44Tennessee~90K0.53×
45South Carolina~70K0.53×
46Louisiana~60K0.53×
47Arkansas~30K0.50×
48Texas~300K0.47×
49Oklahoma~40K0.46×
50Mississippi~30K0.43×
Fig. 06

Affinity by region

Affinity by region — The Guardian, United States
0.43×1.00×3.20×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Guardian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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