The Guardian Audience in United States

The Guardian has an estimated audience of 8,507,904 people in United States. 50.3% are female, 49.7% are male, average age 39.9. Top regions: California, New York, Texas.

The average The Guardian fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the The Guardian audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Guardian fans

Demographic split for The Guardian audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.9
Estimated audience size8,507,904

Top regions in United States

Top regions ranked by reach for The Guardian in United States
RegionReachAffinity
California1,078,1021.15×
New York640,0861.35×
Texas366,0660.5×
Florida356,3870.62×
Washington304,4351.78×
Illinois278,5310.98×
Pennsylvania276,8160.97×
Massachusetts272,2341.62×
Oregon216,6172.22×
North Carolina214,8800.84×
Virginia205,4620.99×
Ohio183,6870.7×
Michigan176,4220.79×
Arizona175,0411.01×
Colorado172,2471.28×
New Jersey167,4370.77×
Georgia162,8700.62×
Maryland160,2691.1×
Minnesota150,1221.23×
Wisconsin145,3651.14×
Missouri102,2520.75×
Indiana98,1240.63×
Tennessee92,6060.54×
Connecticut92,0621.08×
New Mexico81,8861.92×
South Carolina68,5310.54×
Alabama67,2310.57×
Kentucky61,0980.57×
Maine61,0542×
Louisiana58,4760.53×
Nevada53,9450.66×
Iowa53,4650.76×
Washington, District of Columbia51,4682.01×
Utah49,0210.64×
New Hampshire48,3041.44×
Oklahoma43,7430.46×
Idaho43,0921.01×
Vermont42,8332.87×
Kansas41,7470.62×
Montana41,4881.76×
Hawaii37,7991.03×
Arkansas35,7670.51×
Rhode Island32,3701.2×
Mississippi29,7290.42×
Alaska24,1621.33×
Nebraska23,7390.56×
West Virginia19,8100.5×
Delaware14,1940.6×
South Dakota13,8160.7×
North Dakota8,8880.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Guardian audience
TraitClusterScore
SustainabilityBALANCE1.75
PatriotismCONSERVATISM1.47
IndividualismJOY1.38
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.33
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for The Guardian
CountryShare
United Kingdom27.4%
United States15.8%
Australia6.0%

See The Guardian audiences in other countries

More Newspaper audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Guardian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.