The Guardian Audience in United States

Demographics of The Guardian fans

Top regions in United States

Worldwide distribution

See The Guardian audiences in other countries

• The Guardian — Germany
• The Guardian — United Kingdom
• The Guardian — France
• The Guardian — Italy
• The Guardian — Spain
• The Guardian — Brazil
• The Guardian — Japan
• The Guardian — South Korea
• The Guardian — India

More Newspaper audiences in United States

• Daily Mail (29,908,619)
• USA Today (29,601,747)
• The New York Times (22,809,718)
• New York Post (21,865,356)
• The Washington Post (18,987,096)

How to read this data

Audience size is the estimated number of people in United States who actively search for The Guardian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.